Top 10 Enterprise Class FREE Monitoring Services

Freemium services are growing in abundance on the internet in all domains of online services nowadays, but the enterprise class FREE monitoring services that provide great value to the customers still need to be dug out of a heap.

Top 10 free monitoring servicesFREEMIUM has become one of the most powerful business models on the internet in recent decades. This model evolved strongly over many past years due to many constructive purposes. But, the greedy exploitation and the tricky use of this model for undue business gains have left some dents to the desired purposes of this idea nowadays. Despite these constraints, the online FREE services are serving their desired purposes one way or the other. According to the AVANGATE research, 60% of the people will subscribe to your services, if you offer an option for a free service. Many researchers suggest that the conversion ratio from the Freemium to Premium service lies between 2% to 5% at an average.

The current number of internet users in the whole world is more than 3.26 billion. Almost every person on the internet uses FREEMIUM service one way or the other, such as free email, social network or free voice and chat services, and much more. Every entrepreneur – whether startup or existing business owner – tries to woo his/her targeted customer through free digital services to achieve his/her business bottom lines. Many startups try to achieve their break-even point (BEP) by attracting a substantial number of free subscriptions, and then, offering high value and advanced features through the premium services.

As far as the customer is concerned, it is very difficult to find the most suitable and valuable free monitoring service on the internet because, there are many IT infrastructure monitoring services that offer free services in one way or the other. In this article, we are going to guide our valued readers through top 10 enterprise class free monitoring services on the internet.

1.     SiteObservers

Siteobservers2SiteObservers is one of the most valuable cloud-based enterprise class free monitoring services on the internet. It offers a FREE account that never expires at all. It is FIRST in the market to offer WordPress plugin monitoring service along with websites, web applications, mobile applications, on-premises/cloud servers, network protocols/components, and user experience monitoring services. It is a unified monitoring service that covers all aspects of an enterprise class monitoring service, such as true/smart notifications, detailed reports, root cause analysis RCA, managed services, service level agreement and much more. It records the availability/up-time, and response time of your websites, applications, servers, network and WordPress plugins from multiple geographical locations simultaneously that gives you a deeper perspective on the performance of your IT infrastructure from around the world at the one same point of time. Its premium services are very flexible and highly featured as compared to many other services in the marketplace. It offers very flexible billing on premium plans like pay as you go plan based on the per-check billing, and the prepaid billing option. The Pay-As-You-Go plan starts from as low as just $0.001/check. So, it offers variety of monitoring solutions, a great value and customer satisfaction through its enterprise level monitoring services.

2.     SiteUptime

SiteuptimeSiteUptime is a cloud-based free website monitoring service. In a free account, it allows one monitor from 8 locations; and for any additional monitor, you need to upgrade your subscription. The basic plan starts from about $10/month, which is a bit on the higher side. SiteUptime offers limited types of monitors such as DNS, HTTP, FTP, SSL, Ping and some others. The monitoring checks of a free plan are supported from 8 global locations. You can receive only email alerts in the free plans of SiteUptime monitoring service.

3.     New Relic

New RelicsThe New Relics monitoring service is also one of the powerful unified monitoring solution providers in the marketplace. It offers numerous solutions with free trial duration between 14 days to 30 days. It also offers a free account called as FREE-LITE that starts after the trial period is completed, and the customer does not upgrade to a premium service that it has selected. The free account supports limited features and capabilities. The paid plans of New Relics are a bit on the higher side. The service offered by this company also falls in the enterprise level service category.

4.     Monitor.Us (Monitis)

monitor.usMonitor.US is the free monitoring service offered by Monitis. The free monitoring plan supports up to 2 monitors with a monitoring interval of 30 minutes. The bad side of this service is that the history of monitoring data supported for just 24 hours, which is very low. The paid service of this platform supports monitoring history for 2 years. The free plan supports monitoring of your website or application from 2 monitoring locations only. It is an enterprise level monitoring service that offers many types of monitoring solutions such as server monitoring, website monitoring, network monitoring, application monitoring and others.

5.     100Pulse

100pulse100Pulse is another monitoring service that offers free website, and web server monitoring service for free. The free account allows the customer to run two monitors for free with a monitoring interval of 15 minutes. This monitoring service offers flexible paid plans that fit for a wide range of clients. It has limited monitoring services and does not cover all aspects of monitoring needs such as application transaction monitoring, end user experience monitoring, and plugin monitoring etc. You can get all these monitoring options on other unified monitoring platforms.

6.     Anturis

AnturisAnturis is one of the unified monitoring service platforms that offer numerous monitoring solutions on one single unified platform, such as website monitoring, network monitoring, application monitoring, and server monitoring. It offers a free plan that allows the user to create up to 5 monitors with a monitoring frequency of 1 minute. The free monitoring account does not support notifications through SMS. In case of any abnormality is detected, it sends only an email notification to alert the concerned person. The paid plans start from $9.50/month, which is a bit on the higher side. All paid plans support 30-day trial period too.

7.     Uptime Robot

uptime robotUptime Robot offers a free account to monitor your website’s up-time, downtime and performance with a monitoring frequency of 5 minutes and above. The free account of Uptime Robot monitoring service allows a client up to 50 monitors to use. It does not support SMS credits. You will have to purchase SMS credits, if you want to use this feature. Another downside of this monitoring service is that it maintains incident logs for the duration of just 2 months, which is comparatively low. It is not a unified platform to monitor all kinds of IT infrastructure. It supports only network protocols, website monitoring and some other features.  The paid plans start from $5.50/month with 50 monitors and 10 SMS credits.

8.     Site24x7

site24x7Site24x7 monitoring service is a unified monitoring service that also qualifies for an enterprise class monitoring service. It offers a free account (personal) with just 5 monitors from just one geographical location. You cannot get any information about your web environemnt from more than one location. The frequency of monitoring poll supported by the free account is 10 minutes. Only basic monitors are supported in the free account; no advanced monitor is supported in this account. The basic premium plan starts from $4.50/month (annual payment) with a minimum poll frequency of 5 minutes. The advanced monitor is not supported even in the basic plan. To track the performance of the advanced monitors, you will have to purchase costlier plans like standard, business, advanced or other plans.

9.     Service Uptime

Service uptimeService Uptime is a website and network function monitoring service, which supports web page, ping, DNS, POP, SMTP, FTP, MySQL and other monitoring services. It offers a free account that supports only one monitor with a poll frequency of 30 minutes. The free account does not include SMS alerts; so, it is not good for a mission critical website. You will have to purchase credit for SMS alerts. In the free account, the performance is monitored from 10 geographical locations. The Service Uptime monitoring service does not delete your monitoring statistics for your entire monitoring duration; you can configure different types of regular reports, such as daily, weekly, monthly and yearly reports. The premium plan starts from just $4.95/month with 10 monitors and 3 minute poll frequency. It is not a unified platform for all kinds of monitoring service, such as web applications, mobile apps, end user experience, plugin monitoring and others.

10.      Monitor Scout

MonitorscoutMonitorScout is another good monitoring service that offers free monitoring service to the customers. The free account of this monitoring service supports up to 5 monitors from 5 global locations. It does not support client reporting, passive monitoring and other advanced features in the free account. To use the advanced features, you will have to purchase a premium account that starts from $12.99/month with 50 monitors, which is a bit on the higher side. This monitoring service supports both the active monitoring and the passive monitoring, which is done through MonitorScout API. The free account does not support passive monitoring.

Still, you are not clear about the best fit for you, visit SiteObservers for more details. It offers flexible and competitive pricing for premium services, unified monitoring platform, detailed oriented reporting, root cause analysis, service level agreement, and many other value added features. It is an enterprise class free monitoring service to start with.

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Content Delivery Network Services – The Importance and Impact on an Online Business

A huge market potential in the domain of content delivery network CDN service business is drawing the attention of global emerging marketplaces in the entire world.  

CDN servicesNowadays, the Content Delivery Network CDN service is one of the brightest spots in the domain of modern IT businesses. If we look at the potential and the growth of this lucrative business, we will be strongly convinced about this reality. The current market value of the CDN business in 2015 stands at about $5.95 billion, which is projected to cross the $7.4 billion mark by 2017, and the $15.73 billion mark by 2020. The growth rate from 2015 to 2017 is projected at about CAGR 24.6%; and from 2017 to 2020, it will grow at about 26% CAGR. These facts and figures were obtained by the Markets&Markets researches.

The CDN services offer static content delivery for the websites through an integrated network of servers located across the globe. This increases the speed and performance of the web environments. This service includes numerous solutions, such as fast media delivery, data security, cloud storage, web performance optimization WPO, trans-coding, transparent catching and others. The CDN service is very critical for a sustainable growth for SMBs as well as large corporations in numerous domains of businesses, like eCommerce, entertainment, gaming, automotive, healthcare and many others.

The market share of all global regions like Asia Pacific, Europe, North America, Middle East, Africa and Latin America is increasing consistently; but till today, the North American market share has been bigger than other regions. In 2011, the market share of North America was about 64.3% of global CDN market with a total value of $1.3 billion, which is expected to increase to $4.6 billion by 2017.

Importance of CDN Services

ImportanceWith the advancements in the internet speed and other web technologies, the end-users are becoming more and more demanding for the large volumes of data and the fast delivery of content across the globe. This demand generates a fierce, but positive competition in the global business ecosystem. The prospective of the CDN service is increasing very fast with an exponential increase in the websites and web applications across the globe.

The current number of online websites is over 954 million with an addition of 4 websites with every passing second. Similarly, the number of internet users have crossed almost half of the global population and counting very fast. A huge portion of those websites relates to eCommerce that sell different products like entertainment, digital products, and physical items. The eCommerce websites are going to cross the 12 million mark by the end of 2015, according to the Lemon Stand research. Still the eCommerce business has a huge potential to increase, and subsequently the anticipated increase in the CDN services.

A large number of big corporations are investing heavily in this prospective domain of business to benefit from the inherent potential of the market. Some of the major companies that offer CDN services include AKAMAI, CloudFlare, Amazon CloudFront, IBM SoftLayer, MS Azure, ITWorksCDN, LimeLight Networks and many others. Many big IT giants are planning to invest in this domain to make it more competitive and productive for the end users.

Impact of CDN on Online Business

ImpactThe impact of the CDN services on online businesses is significant; many businesses like entertainment, digital products, and gaming are extremely dependent on CDN for better performance and high level of customer satisfaction. Many researches related to business intelligence BI suggest that more than 28% of the customers don’t return permanently, if they feel the website is not performing as per the desired criteria/standards. The cumulative impact of those losses is such a gigantic that many online businesses become bankrupt, and consequently shut down their operations for good.

One of the main reasons pertaining to the performance of a website is the network latency to access the content located at server area; this may take much longer time. If the website deals with the static images, videos and documents, then the situation gets even worse. If the slowness of the website converts into customer bad experience, then more than 80% of those visitors never return to that website, and more than 50% of those visitors do carry out a bad marketing for your website or online services. That is really disastrous!

The CDN services solve this issue very effectively by providing the requested content to the client immediately from the nearest possible location of their servers. In the CDN service, the static content is mirrored on multiple servers spread all over the world that provide immediate access to the clients.

The positive impact of using the CDN services includes, the geographically distributed data centers, redundant data security, faster speeds, effective catching of the web pages, state of the art infrastructure, version control support, video indexing, digital rights management, increased customer satisfaction, reduced cost of operation and many more.

The speed of the website increases tremendously by using the CDN services. It has been found through many researches that the revenue of a website increases by more than 1% with an improvement of just  100 micros seconds in the web page loading time. In the light of this research, it is very obvious that the CDN services are directly related to the business revenue across all sectors of businesses and industries. The security, reliability and cost saving are other major factors that are the outcome of CDN services that impact positively on the bottom line of online businesses globally.

To get the benefits of CDN services fully reflected in your online business, an enterprise level website monitoring service, web page load performance monitoring service, and user experience monitoring service are very critical. A unified web monitoring service tracks the performance of your website, web pages, user experience, and web applications from multiple geographical locations to provide you with the deeper perspective into the website performance, and the improvement areas of your web environment. To know more about such type of an enterprise level unified monitoring service, try SiteObservers FREE monitoring services now.

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Top 10 Tips – How to Improve Web Performance?

More than 97% ratio of the newly established eCommerce websites fails to achieve the desired business objectives due to many reasons that include the poor website performance as one of the top factors.  

tips on web performanceThe total number of online websites at the time of writing of this article is about 954 millions, and the number of internet users stands at about 3.246 billion. The number of internet users and online websites is increasing very fast with every passing second. About 4 new websites are being added to this gigantic number of online websites with every passing second. A careful estimate of RJMetrics suggests that the number of eCommerce websites constitutes roughly about 10% to 12% of the entire websites on the internet. If we consider it as the baseline, then the total number of eCommerce websites – all types – must be around 9 millions. The Lemon Stand forecast the number as 12 million eCommerce websites in 2015.

Irrespective of the question what types of websites are there on the internet, a huge chunk of these websites has been established purely to make money one way or the other. The eCommerce global market in 2015 is estimated at about $1.6 trillion, which is just a 6.6% of total global retail sales. The eCommerce market is growing at double digits annually, owing to a huge potential in the near future round the globe. The current growth is tentatively estimated at over 20% in 2015.

To create a medium sized website costs in the range of about $8,000 to $18,000; while maintaining this website costs about $1,200 to $1,500 annually. You will need search engine optimization SEO and web performance optimization WPO services, which will cost you about $700 to $1,000 per month. In such circumstances, the impact of poor performance of your website for your business is very huge.

More than 80% of the people who face bad experience don’t return to your website, and over 50% of those visitors share their bad experience with others through different media aggressively. According to the Load Impact research report, more than 53% of eCommerce related people believe that they lost revenue due to the website performance in 2013. And, more than 18% of online shopper abandon cart due to bad performance; the Load Impact research suggests further. Thus, a huge damage is sure to happen, if your website does not perform as per desired standards. To avoid this gigantic damage to your online business, you should follow the following top 10 tips to improve the performance of your website.

1.     Stay away from Redirects

RedirectsThe redirect is very useful in the field of web environment for different purposes, but it has numerous downsides too. For example, the redirects – especially 301 & 302 status codes – create problems with your web performance, and SEO campaigns. Thus, your eCommerce website may sustain a substantial business loss, if you are using redirects extensively. It becomes even worse when you insert it between a page and an HTML document because it causes substantial delays to load a document. So, redirects are detrimental for customer experience and web performance. Similarly, it is also recommended to avoid any kind of bad requests such as HTTP 404 error, and such other kinds.

2.     Reduced HTTP Requests & DNS Look-ups

Reduced http requestsThe HTTP request is a multi-step process; therefore, it takes some time to accomplish the desired task. Thus, your website slows down after every HTTP request that is made on your website. You can reduce it by using the cache option on the dedicated servers from different service providers or by making your own with the detailed information about the websites.

Secondly, the DNS lookup takes a substantial time to resolve the IP address of the website address. So, it directly impacts the performance of your website. Therefore, it is recommended to keep it as low as possible by using the caching and other fast DNS service options.

3.     Employ Content Delivery Network CDN

CDNThe content delivery network is an integrated service of content through multiple servers networked through cloud computing globally. According to the Markets&Markets forecast, the CDN’s global business value is estimated at about $15.73 billion by 2020. The CDN service providers offer fast and reliable service to deliver static content such as images, downloadable files, multimedia files, and other such types of content from the geographically nearest server in the area from where request for content has originated. The large files slow down your websites, if you are using the same server from your main location. This issue can easily be resolved by using CDN service.

4.     Use of Gzip Components

GzipWith the advancement in the technologies, especially in the browser’s capabilities, the transportation of compressed content has become very common in web transactions. It is a great idea to configure your web server to compress the requested content through Gzip, and sent to the supported browsers. This increases the speed, and decreases the bandwidth usage on the internet; thus, you can create a great experience for the visitors on your website. So, the compressed html code increases the speed of your website substantially.

5.     Minify CSS & JavaScript

minify codeThe lesser the code processing, the faster the speed of your website! To achieve a faster speed, the minifying of the CSS and JavaScripts is a very important factor. You can increase the speed of your website by implementing the industry best practices in your website, such as code minifying. The major components related to CSS & JavaScript minifying include JavaScript compression, CSS optimization, CSS compression and others. Another important thing to increase the speed of the website is to avoid CSS expressions. This takes substantial processing resources in frequent evaluations as well as the production of backgrounds. Meanwhile, it is not supported in all browsers equally. So, it is a good idea to avoid the CSS expressions.

6.     Effective Use of Cache

cacheThe efficient use of the caching option increases the speed of your website substantially. You can cache the output of frequently used requests at both the server-end and the browser-end. You can decrease the database processing time by effectively implementing the cache output at server side. Similarly, a browser based cache can increase the response time against the HTTP requests. You can also make AJAX cacheable to increase the speed and performance of your website easily. The main reason behind the increased performance of your website due to effective use of cache lies in the reduced processing and the transmission of same data output.

7.     Use of Better Infrastructure

better infrastructureA robust infrastructure always plays an instrumental role in every field of industries. Likewise, the use of better IT infrastructure increases the performance, reliability and customer satisfaction for an online website. There are many options for IT infrastructure to choose from, such as shared resources, dedicated servers, third party hosting, on-premises hosting and many others. All these options have their own advantages and shortcomings. The more you pay the better service you get. So, it is highly recommended to use dedicated servers and IT resources to make your website perform more efficiently. Moreover, the advanced technologies should also be used in all parts and sections of your eCommerce website.

8.     Keep Style Sheet at Top & Scripts at Bottom

Style sheetTo achieve the better website performance, you should follow the basic technical axiom “Style Sheet at Top & Scripts at Bottom”. If you put the scripts at the top of the web page code, the progressive rendering would not be allowed; thus, your page will not show the loading progress until the entire page is loaded. That creates a bad experience for the visitors. The style sheets put at the top will allow the progressive rendering and thus, the client will have a good experience. Moreover, the implementation of this formula also increases the speed of your website.

9.     Optimize HTML & Images

HTMLThe parsing of your page in the browser is directly affected by the HTML code complexity. If your code is copied from the word processor or it is written in a complex and nested format, it will decrease the speed of your web page due the fact that, it takes a bit longer to assess and execute all characters, formats and symbols. It is always recommended to use simple structured HTML code, which is in compliance with the industry’s technical standards.

The optimization of images is another critical part to enhance the performance of your web environment. You should carefully choose the best suited image that is best for your desired objectives. To optimize the images, you need to take care of its format, resolution, size, quality and supported features. You should also take care of SEO features in the image optimization.

10.      Use of an Enterprise Level Website Monitoring Service

Siteobservers1After having implemented all above mentioned tips, you should make sure that everything is functioning properly to achieve the desired performance objectives. You can do it by using the enterprise level website monitoring service such as SiteObservers‘ unified website monitoring services. This monitoring service offers you numerous options to track and resolve the performance related issues with the help of many features and capabilities, such as powerful drill down options, true and timely alerts and warnings, detailed reports, and root cause analysis support and many more.

To get a deeper perspective on the current performance of your web platform, try SiteObservers FREE monitoring services now.

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Relationship between Web Performance and Business Revenue – A Valuable Analysis

A sustainable growth in the revenue of online eCommerce website can only be obtained by achieving the best conversion ratio, high level of web process functions, brand reputation and the netting of missed opportunities on a consistent basis.  

web performance and business revenueThe share of online revenue is swelling in all businesses all over the world. Multiple factors contribute to this increase in online revenue, for instance direct online sales, brand presentation, effective customer outreach, and many other value added features of services/products. Only in the USA, according to the eMarketer research, the number of online shoppers has crossed the 200 million mark in 2015. This huge increase in the online shoppers accounts for as much as about 90% of the all internet users in US.

But, this increase in online shopping has also prompted many factors related to web performance that impact directly on the number of online purchases, and subsequently on the business revenue. According to Microsoft Bing, the web pages that were 2.2 seconds slower sustained more than 4.3% of revenue loss. About a couple of years back, Google, Inc found that the number of its daily searches decline by 8 million, if the search results slow down by just 4/10th of a single second. Likewise, 1 out of 4 online shoppers abandon the website, if it takes more than 4 seconds to load.

Moreover, it has been found in many researches that the increase in the Amazon website load time by just 1 second results in as much as $1.6 revenue loss. In general, the better implementation of web performance optimization (WPO) of an eCommerce website increases the revenue by more than 13%. In this article, we are going to discuss the factors related web performance that leaves direct impact on the business revenue.

1.     Low Conversion Ratio

conversionThis first impact of a low performance website is the decreased conversion ratio that leads to substantially decreased business revenue. In a research, it was found that more 2% of conversion ratio of Wal-Mart website increased with just 1 second faster loading of the website. According to GlobalDots research study, the average load time for the converted population is estimated at about 3.22 seconds. The performance of the website that falls out of this limit is likely to get either low or no conversion. The Web Performance Today research suggests that an increase of just 100 microseconds in web page loading incremented the revenue by about 1%. So, a better web performance is fundamental factor in increasing the conversion rate and subsequently the business revenue of an online eCommerce website.

2.     Cart Abandonment

cart abandonmentThe cart abandonment is directly or indirectly related to the performance and design of the website. A bad web performance will lead to reduced conversion and consequently the loss of business revenue. Based on the 31 major eCommerce companies’ surveys conducted during the past 5 to 6 years, the average cart abandon rate is as much as 68.53%, says BayMard.  The three technical reasons for cart abandonment, according to the Shopify research – include complicated website navigation (25%), process taking too long (21%), and website time-out (15%). These factors are directly concerned with the web performance and efficient design. So, a better performance and professional design will increase the business revenue tremendously for all types of eCommerce/online businesses.

3.     Existing Customer Retention

customer retentionThe customer satisfaction is the key factor to retain your existing customers and convert the visitors into customers on your website. Many researches suggests that any website with more than 3 seconds of loading time, loses more than 40% of its traffic on the website. And a huge chunk of over 80% of that traffic never return on your website, and they opt for your competitors. The increase in web page load by just 1 second causes 16% decrease in customer satisfaction, says the Gomez case study report by Aberdeen Group. This is very clear indication that you cannot retain your existing customer base with a poor performing website.

The loss of your existing customer base is a huge loss to your reputation, and subsequently the business revenue in the long run. The Yottaa research reveals that 79% unsatisfied shoppers due web performance are not likely to purchase from that site again. So, the impact of web performance is directly proportional to customer satisfaction, which lead to increase or decrease in the business revenue.

4.     Reputation/Brand Damage

brand damageThe cost of brand reputation damage sustained by Volkswagen in recent months is estimated at tens of billions including the shrinking of $18 billion capitalization in just one single day. The cause of brand damage can be numerous on commercial as well as technical grounds. The major reason for brand reputation damage on technical grounds for an online eCommerce website is the bad performance of your eCommerce website. If your website underperforms, then the reputation of your online website will definitely be damaged. In normal circumstances, if a customer gets a bad experience on your website, would tell more than 4 other people through different means. This will lead to a very bad reputation and negative marketing chain on the internet, and consequently your online business revenue declines very badly. So, you should always make sure your website performs very well within the desired criteria.

5.     Missed Opportunities

missed opportunityIn today’s fiercely competitive market environment where every single shopper is valuable, the missed opportunity inflicts heavily on your online business. There are many factors that fall within the region of missed opportunities, such as website outage, dissatisfaction of customers due to website performance and reduced traffic are few of them. According to Aberdeen Group, just one 1 second delay in page loading results in 11% lower page views. The reduced traffic also impact on your search engine ranking and subsequently the impact of bad web performance compounds exponentially in terms of the loss of business revenue.

So, it is very obvious from this analysis that the web performance is directly related to the business revenue in this cut-throat competitive online marketplace.

How to Improve Web Performance?

There are many important factors that can help you improve your web performance, and subsequently the business revenue.

  • Efficient use of enterprise level web monitoring service like SiteObservers to improve web page performance and user experience.
  • Implementing simple web design
  • Content optimization (image, video and audio)
  • Use of content data network CDN
  • Avoiding redirects and minimizing JavaScripts
  • Regular cleanup of the codes

To get a deeper perspective on the current performance of your web platform try SiteObservers monitoring services for Free. For more information, click here.

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Why eCommerce Businesses Fail – Top 5 Technical Reasons?

To cause failure of an eCommerce business in today’s fiercely competitive business environment, the technical reasons are equally critical along with the basic business management related factors.

eCommerce failureA popular axiom “think creatively, plan rationally, and execute intelligently” describes a successful startup business eloquently. Any short lapse in the proper implementation of this business principle puts your eCommerce website in the list of 97% of all startup websites that fail at the end of the day. It requires both the technical and managerial perspectives of starting and running a successful business. You can find numerous reports, researches and case studies citing the reasons that punctured the bubble of the dotcom boom in the early 21st century globally. A large majority of those reports focused on the reasons pertaining to business management for that global failure, and the technical reasons were analyzed at the secondary level.

In today’s changed business environment, we are going to re-analyze the technical reasons that leave a direct adverse impact on the survival of eCommerce businesses. Top five reasons for a failure of eCommerce business in today’s competitive market environment are given below.

1.     Poor Content & Website Design

Poor website imageIt is obvious from many researches that more than 99% of the traffic that terminates on your eCommerce website does not convert into purchases. But, some of the eCommerce websites have more than 1% of conversion ratio due to numerous value added features, capabilities and qualities. According to the WebVantage Technologies research, the remaining 3% of the eCommerce businesses that sustain in the market earn double, triple, quadruple or even more profits. The first and most important quality of those successful websites is the content, and perfect web design. A website with poor content and design brings disastrous results to the business because, any online visitor that visits your website does not remain more than 5-7 seconds, if your website design and content is not up to the mark. Your website is supposed to capture the attention of your visitor within that short period of time.

To avoid eCommerce website failure, you need to take care of the following points related to the website design and its content.

  • Proper description of the products in legible size and fonts
  • Well captured photos, and related images in natural and eye catching colors
  • Use of attractive heading at the proper place on the web page
  • The website should be secure, reliable and smooth in terms of surfing its contents
  • The related items should be properly linked in a professional level website layout
  • The on-site search option should be at a prominent/notable position on the website
  • Proper video formats should be used that can draw attention of the visitors
  • The user interface should be easy to use, organized and intuitive

2.     Poor User Experience

Poor user experiencePoor user experience really sucks your eCommerce business! You will not only lose your potential customers, but also create a bad reputation online that spreads like a jungle fire. So, your business sustains a substantial loss – tangible and intangible – on the internet marketplace. Normally, online visitors want your website to load in about 2 seconds or so.  If your website suffers any kind of slow speed, then you are sure to lose more than 40% of your potential revenue as suggested by many researches. The cost of an outage is critically high in the range of thousands of dollars per hour. So, you should make sure that your eCommerce website don’t fall victim of the following important factors that impact the user experience directly.

  • Avoid slow speed of your website. It should load in about 2 seconds or so.
  • Your website should not be cluttered with many things, items and information
  • The checkout process should be very simple, easy and secure
  • Checkout form should be as short as possible

3.     Use of Poor Technology

Poor technology useTechnology is one of the most powerful factors for a successful online eCommerce business in the modern era of information technology. A large number of eCommerce websites fail due to the use of poor technology in their back-end operations. The back-end platform technologies include operating system, server type, web-technology, eCommerce software platform and others. The eCommerce software platform is one of the most important factors – if improperly chosen – can lead to complete failure of your eCommerce business. A bad choice of operating system, server type, CMS platform, and eCommerce software can create numerous issues related to the speed, security, and performance of your eCommerce website.

Thus, the bad performance creates a horrible customer experience, service outages, malfunction of the website, and other systems that lead to a complete failure of your website at the end of the day. So, to make your eCommerce website safer, you need to take the following steps carefully.

  • Choose the most secure, powerful and robust operating system
  • Choose the best cloud hosting service provider with 99.99% of system up-time
  • Choose the most featured and dynamic content management system CMS platforms, such as WordPress, Joomla or the likes.
  • Choose the reliable and effective eCommerce software platform such as Woo Commerce for WordPress platform and others that suite the web technologies you are using
  • The website should have responsive design and support for mobile devices
  • The open source technology is more suitable for SMBs eCommerce websites
  • The exciting features and advanced capabilities should be used to create ease, and great experience for the online visitors
  • Use web technologies that are SEO friendly, lightweight and fast

4.     Low Search Engine Ranking

Low search engine rankingThe search engine optimization SEO is the heart and soul of eCommerce business on the internet. A successful SEO strategy can make your business a multi-million entity in a short span of time; otherwise, your business is destined to fail for sure. The SEO is a combination of powerful use of social media, content, programming skills, website designs, and many other such factors. According to B2B marketing research, more than 10.3 billion monthly searches conducted on Google only in 2014. A large ratio of over 54% of marketers believes that a huge growth in the adoption of SEO will continue in 2015. A gigantic spending of over 12% increase was observed during 2013-2014 globally, as per Adobe, Inc research report. More than 76% of SEO professionals tap the power of social media to achieve SEO objectives, according to IMPACT branding and design research report. The SEO is used to induce customer loyalty in more than 95% of existing customers, says the Regalix, 2014 report.

In the light of such overwhelming figures, it is very clear that bad search engine ranking can lead to disastrous business results for your eCommerce website. To avoid from this impact, take the following measures.

  • Use the professional services of SEO experts
  • Use social media extensively to promote your eCommerce website
  • Use associate/partner websites and blogs to promote your website
  • Always create useful and valuable content – video, audio, and text – for viewers, listeners and readers respectively
  • Use affiliate programs to get useful links, and subsequently the potential customers from your business affiliates
  • Make SEO friendly and mobile-optimized websites

5.     Lack of Perfect Monitoring and Analytics

testing and monitoringTesting, Monitoring, and Analysis play instrumental role in handling all technical as well as non technical problems that damage your eCommerce business on the internet. A properly tested eCommerce website under different real world scenarios will definitely prove to be one of the most powerful online websites to face the common issues that arise on the internet in day to day operations. In many studies, it has been found that the lack of traffic analysis on your website, and proper monitoring of their experience can lead to complete failure of an eCommerce website in this cut-throat competitive marketplace. There are many unified monitoring service providers available in the marketplace to monitor your eCommerce websites with 100% precision and accuracy. Among such enterprise level monitoring services, SiteObservers website monitoring service is the best to provide a comprehensive set of monitoring solutions for your business.

You should use the following services to save your eCommerce website from a complete failure or any service degradation.

  • Use enterprise level eCommerce website monitoring service such as SiteObservers for free
  • Use the user experience monitoring service to measure user experience in the real browser
  • Get instant and real alerts for any kind about untoward incident in your eCommerce services
  • Get detailed reports, and root-cause reports related to the issues or faults that damage the performance of your website.
  • Always use the best analysis software to make sure you are targeting the right segment of customers get deeper insight into the issues of and behavior of your website visitors.

SiteObservers offers unified monitoring solutions for all types of eCommerce websites and other online business activities related to customer experience and high level of website performance. You can monitor numerous WordPress eCommerce plugins through this enterprise level monitoring service. To know more about SiteObservers’ free web test development services, click here.

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How SiteObservers Monitors Help SMBs in Achieving Sustainable Business Growth?

Consistent website performance, early warning system, responsive customer support and great customer experience create a competitive edge for a sustainable business growth in this fiercely competitive business ecosystem.

SiteObservers sustainble growthAccording to the Micro-Focus, Inc research, the software testing market silently crossed the $46 billion globally. This silent increase in testing happened due to the fact that the software errors incurred over $59.5 billion loss per year in 2011, only in the USA. The current loss is estimated at about $90 billion in the USA market. The other major factors that cause serious losses to the global IT industry include website low performance, IT resources’ bottle-necking, improper monitoring of unwanted incidents in the network/systems, power outages, and others.

The testing and monitoring of your online system or application plays an instrumental role in the sustainable growth of online businesses, especially the small and medium sized businesses. Micro-Focus estimated the cloud-based testing (TaaS) market value at about $700 million in 2013 with an average growth of over 33% per annum.

The service downtime is another frightening factor that hits IT businesses very badly on a regular basis. According to the IDC research, the total loss to the Fortune 1000 companies due to application down-time falls in the region of $1.25 to $2.5 billion per year with an average of over $100,000 cost per hour. International working group on cloud computing resilience IWGCR studied the impact of prominent 28 cloud service providers in 2013. It found that those cloud service providers sustained a loss of over $273 million during 2007-2012 due to unplanned outages.

The total losses sustained by SMBs due to the issues related to information technology include both the tangible and intangible losses. The tangible losses result in due to the loss of wages, transaction revenue, legal penalties, corrective maintenance cost, and many others. The indirect cost may include brand damage, loss of customer confidence, loss of partner’s goodwill, and decrease in the morale of the company’s owners and employees.

To overcome all those issues that can hinder the sustainable growth of SMBs, SiteObservers cloud-based monitoring service offers a comprehensive solution either to minimize the damage or to avert is completely. SiteObservers offers solutions that help reduce both the tangible and intangible losses to your businesses.

It offers numerous kinds of monitoring services, such as website monitoring, application monitoring, mobile monitoring, customer experience monitoring in a real browser, server monitoring, SQL monitoring, MySQL and many others. A small and medium sized business can fully benefit from SiteObservers monitoring services to achieve the following major business objectives.

1.     Decreasing Downtime

DowntimeThe KISSMETRICS research suggests that more than 44% of the customers that face bad online experience on your website or web service platform are likely to tell about that experience to other shoppers. Thus, a substantial damage is likely to occur to your business and brand reputation.

SiteObservers helps SMBs to keep an eagle eye on any kind of untoward incidents that occur in your online systems, and alert you immediately to take preventive measure either to avoid or reduce the downtime. The major services that can help reduce the downtime of your online services include website monitoring, server performance monitoring, application monitoring and others.

A comprehensive automated monitoring services offer not only the options to detect the faults before they impacts the customers, but also provides a deeper perspective on the issues to get them resolved as quick as possible. Thus, you enjoy a full command over the services that you offer to your valued customers.

2.     Increasing Revenue

increasing revenueIncreasing the traffic volume, and subsequently the conversion ratio has always been a major problem for small and medium sized business in this cut-throat competitive marketplace. According to the Wasp Barcode Company’s State of Small Business 2015 report, more than 48% of small businesses consider a big challenge to increase the revenue in this competitive business ecosystem. Nevertheless, a sizable majority of over 57% SMB executives estimates an increase in the revenue in 2015.

A properly monitored and well maintained website/web-service help increases the potential traffic and consequently the revenue in multiple ways, such as increasing your search engine ranking, increasing customer experience, reducing negative preaching by your unsatisfied customer, and getting indirect referral sales. This all can happen with the help of close monitoring of your online services by the enterprise-level unified monitoring services of SiteObservers. Its services help you achieve the objectives of 99.99% service up-time, and subsequently help increase the traffic of your potential customers.

It helps improve the response time, speed and service level agreement SLA objectives through highly professional monitoring and alert systems.

3.     Improving User Experience

user experienceA huge ratio of over 56% of SMB executives thinks that the improvement in customer experience, and the retention of existing customer are two major strategies to increase the revenue of a small business, reveals the WASP Technologies research. The same research also says that more than 38% of the SMBs wants to invest in information technologies to make their business processes more efficient. This is clear indication that the automated monitoring of user experience in real browsers is one of the important aspects to achieve the sustainable business growth.

SiteObservers offers enterprise level user experience monitoring services for all types of websites, mobile apps, web applications, and WordPress plugins. The server performance monitoring of popular database and OS platforms increases the reliability and customer satisfaction; thus, SiteObservers’ services play an instrumental role in increasing the customer experience and confidence in your online website and products.

4.     Preempting Damages

Prempting damagesThe Global Threat Intelligence Report 2015 suggests that the cost of one incident report regarding the DDoS attack is about $2000, which includes investigation, correction and creation of report. This is the direct cost, but what about the indirect cost and fringe damages such as revenue loss, customer loss, brand reputation loss and many such other factors?

It is very critical to devise a preemptive technical strategy to avert any kind of such attacks or the performance degradation. SiteObservers monitoring services are very useful tools to help you preempt such types of losses without incurring huge costs. You can choose the enterprise level SiteObservers monitoring services that can provide you early warning system, detailed causes of the problems, and detailed reports of the events to make your corrective strategy more effective and efficient.

What Does SiteObservers Offers to SMBs?

SiteObservers is an enterprise-level unified monitoring service that offers comprehensive solutions to increase revenue, user experience and brand value through multiple monitoring and technical support services. The main features of its offerings include:

  • Unified platform that offers monitoring solutions for website, application, and WordPress plugins at one place.
  • It is a FREE service with multiple options to upgrade for additional features and capabilities.
  • Affordable prices and plans for paid subscription
  • Prepaid and post-paid billing options
  • 24×7 customer support
  • Support for service level agreement SLA, and root cause analysis RCA.
  • Powerful drill-down options
  • Detail oriented reports
  • Multi-level escalation and alarm management system
  • Support for free Web Test development service

To know more about SiteObservers’ free monitoring services, click here.

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SiteObservers’ Free Web Test Development Service – A Perfect Solution for Your Online Businesses

An Automated Web Test Development, embeds the technical understanding of web developers, simplifies the functions of web administrators, and increases the revenue for business owner by creating a high-level of customer experience in real browsers on cross platforms.

Web Test DevelopmentTesting has been an integral part of any product development life-cycle – software or hardware –, since the inception of engineering, research and development in this world. With the advent of modern software products, the automated testing has replaced the manual testing to a large extent. The automated testing is by and large associated with the operations of products as per desired criteria.

The automated web testing is one of such modern testing techniques, which leave a considerable impact on modern web-based applications and services globally. The automated web test testing have been in the marketplace for more than a two decades now. They are available in different forms and manifestations such as regression testing, cross browser compatibility testing, customer experience in real browser testing, acceptance testing, eCommerce transaction testing, website performance testing, server performance testing, and many others.

According to the Micro-Focus Inc research, the software testing market has silently crossed the $30 billion mark globally in 2011. It is expected to reach $46 billion by the end of 2015. The global market value of cloud-based testing as a service TaaS was recorded as $700 million in 2013 with a consistent growth of over 33% for many years to come. Normally, the automated web test takes care of the following major things.

  • Identification of bugs for all supported browsers
  • Detection of functionality issues on website
  • Measuring overall customer experience in real browser

The development/execution principle of web test is based on black-box testing in which both the knowledge of code and design and the knowledge of website functionality and desired outputs is required. The SiteObservers’ automated web test service is a fully managed service that covers creation, execution and maintenance of all desired functional and usability tests.

Importance of Automated Web Test

Web test importanceThe website performance and the user experience on that particular website play a very critical role in the success of an online business. The automated web tests deal with the identification of any bottlenecks and operational issues on the website through a regular monitoring of desired functions and features automatically. It is has been found by many researches that any website that suffers from loading errors lose more than 48% of their visitors and many of them opt for the competitor websites. The automated web tests help web administrators have deeper perspective on performance as well as on any kind of untoward developments in the smooth working of the website and its functions. The main reasons for using an automated web test are given below.

  • Tracking smooth operation of eCommerce transactions, which are vital for revenue generation
  • Increasing sales and customer satisfaction by providing a detailed insight into customer experience, and an opportunity to avert any potential threat to website performance.
  • Enhancing your competitive edge over your competitors by increasing customer confidence and brand reputation for you business.
  • Getting you increased search engine ranking and great reviews on the internet
  • Increasing your website traffic and create enhanced customer retention ratio
  • Providing you with the peace of regarding the better performance of your business

Why to Choose SiteObservers Free Web Test Service?

SiteObservers free web testThe Micro-Focus survey 2010 suggests that more than 3 quarters of the industry experts feel that the testing/monitoring industry is having shortage of skills in the United Kingdom only. And hiring a skilled professional costs a lot to the organization. SiteObservers clearly understands that all businesses, especially SMBs cannot afford to hire highly qualified programmers for creating and maintaining the web tests due to budget constraints. A system administrator may not have the programming expertise required to create a professional level web test. So, it can become a complex scenario for a business owner to work out. SiteObservers offers free web test development and maintenance service to our customers that purchase the paid contracts/plans.

Our technical experts have full command on our service codes, APIs and web tests. They are a comprehensive team of network admin, system admin, technical managers, and application developers. So, they can provide a comprehensive solution to create a new web test case as well as to maintain it in case of your website undergoes software updates or upgrades. Normally, your existing web tests observe some kind of issues when you update or revise some aspects of your website or eCommerce platforms. So, you will need to change your web test on a regular basis, which is a very difficult task for a web administrator. We solve this problem by providing a fully managed web test service for no charges. Our customer enjoys numerous features and benefits from our enterprise level web test managed service, as given below.

Features & Benefits of Our Free Web Test Service

Benefits of free web testLike every professional service, our web test development and monitoring service offers multiple features, capabilities and benefits to our valued customers. The following list names a few of those benefits of our free automated web test service.

  • It is a fully managed and free service on all paid contracts/plans
  • It offers web test development, modification and full maintenance
  • Provides deeper insight into the user experience in real browsers
  • It can track all functions and features of your website and eCommerce transactions
  • Provides real alerts and does not create any kind of false alerts/alarms
  • Supports numerous monitoring intervals such as 5 minutes, 10 minutes, 15 minutes and many others
  • Available in two types i.e. Standard & WordPress
  • It offers detail oriented reports and root cause analysis capabilities
  • Word class customer support is offered round the clock

To know more about SiteObservers’ free web test development services, click here.

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Top 5 MySQL Performance Tips for SMBs

For multiple reasons like security, reliability, robustness, and cost efficiency, the open source license, MySQL is considered as the best option for small and medium sized organizations.

MySQL blogMySQL is the 2nd most popular relational database management system preceded by Oracle and followed by MS SQL database management systems in 2015, according to DB-engine rankings. It is an open source database system; therefore, it is more suitable for the small and medium business SMBs, which normally have very limited budgets to expend carefully. The extravagant expenses can not only deplete the available resources, but also can hurt their survival in the marketplace. MySQL database is a rational database management system that is considered as the most secure and reliable for all sized businesses globally.

It owns many great features that make it one of the best database management systems in the world. It is an integral part of LAMP stack, where ‘M’ stands for MySQL database. It is easy-scalable, secure, and flexible in both installation and operations. A large number of the companies, especially small and medium sized organizations use this database management system for their applications and services.

If properly tuned and optimized for the best performance, it provides the most desirable results otherwise, it is very complex to create bottlenecks for the entire application or service. So, to make it high performing database management system, the following tips should be considered strictly.

1.     Hardware Optimization

Hardware optimizationMySQL database server performance is directly proportional to the optimized hardware resources, provided that the other parameters are working as per required standards. So, you should make sure that you have sufficient hardware resources and optimized hardware configuration to allow MySQL database system to provide high performance. The hardware optimization can be done both before and after installation. You should follow the below given key points for hardware optimization.

  • Always install sufficient hardware resources – Disk, Memory, CPU and Network Bandwidth – to cater all resource needs for a database query as well as a process. A shortage in any of these resources will cause problems in the performance very badly.
  • Use sufficient RAM to load entire database engine for an efficient performance. This will reduce swapping process that can decrease the performance.
  • Use high quality hardware and advanced features such as, SATA/SSD drives, battery backed RAM & Cache Controller, RAID 10+, Solid State Cards, XFS file system, high speed fibers, and others
  • Always use small disks and multiple partitions both logically and physically to create high performance and speed of your database and application.
  • Scale-up the resources immediately, if any bottle-necking is observed.

2.     MySQL Configuration Optimization

MySQL configThe configuration is a very critical part of MySQL database server that plays very vital role in the performance of a server. The experts suggest that you should neither emphasize overly nor slightly on the MySQL configuration to achieve optimized performance. You should properly assess your requirements and objectives carefully to make changes in the configuration. Sometimes, the default configurations are okay for small sized businesses, but that does not work for everybody, always. Therefore, be specific about your requirements before optimizing MySQL configurations. In general, some of the basic configuration optimization activities that are useful for SMBs are given below.

  • Configure enough buffer pool size to load whole database engine
  • Configure small size of log files
  • Define a suitable number of connections as per your available resources; the extra number of connection can deplete your resources and server performance.
  • Increase the maximum and temporary table sizes to avoid extra disk writes
  • Configure moderate value for the buffer size
  • Configure server to remove DNS lookup procedure to increase processing speed
  • Insert index on data and remove excessive rows on searches and returns in queries
  • Always keep optimizing your database tables through close monitoring
  • Use VACHAR or ENUM to save the disk space.
  • Use EXPLAIN keyword for queries to have a deeper insight on the query processing.
  • It is good practice to partition the tables in smaller units of database information based on zip codes through the RANGE command. It will give high efficiency and processing speed.

3.     Correct Selection of Database Storage Engines

Database enginesThe database storage engines handle the database operations of tables. There are many different kinds of storage engines supported by MySQL database system. The most common of those storage engines are InnoDB and MyISAM. InnoDB is a default storage engine due to its certain powerful features. You can choose the suitable one in accordance with your requirements and performance objectives. For heavier applications, it is better to choose MyISAM because it is fast in different processes; on the other hand, InnoDB is very easy to scale, but a bit slower than MyISAM. I would recommend using InnoDB for small business applications owing to its flexibility and its support to row-based locking. Many advanced features are also supported in this storage engine. Use can also choose other options for storage engine, if they fulfill your business needs.

4.     Benefit from Opinions of Experts in Industry

MySQL ForumsThe first version of MySQL was released back in 1995; during that past 20 years’ time, the number of MySQL experts has grown tremendously. Similarly, a large number of online forums, group discussions, technical blogs and other resources have developed during past twenty years. These forums are very powerful source to get help and guidance from the industry experts in the domain of MySQL database system. You can ask about your issues related to MySQL database from those experts, and get substantial help from numerous platforms such as, conferences, seminars, Q&A sessions, and others. So, never feel alone in this open source domain of database platform. You can get help from a large number of experts globally. You can get solution for all types of issues or queries related to MySQL database management system on those forums and from the industry experts.

5.     Leverage an Enterprise Level MySQL Monitoring Service

SiteObserversLike every product, service or machine, you should also monitor your MySQL database management system very carefully to avert any kind of issues that can lead to performance degradation or a complete failure of service. To improve the performance of your database, you need to watch your database through an enterprise level automated cloud based monitoring service.

SiteObservers is one of such enterprise level MySQL monitoring services that offer all powerful features, functions and capabilities that your MySQL database needs. It tracks all important parameters that improve the performance of your database. SiteObservers MySQL monitoring service tracks not only performance parameters, but also help find out the root causes of the problems that occur on your database system. It provides in-depth perspective on the performance of the database through detail oriented reports and powerful drill-down functions.

In the nutshell, SiteObservers acts like an eagle eye on every event in your MySQL database management system. To know more about SiteObservers enterprise level free cloud based MySQL service, click here.

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Is Your Online Store Ready for Upcoming Holiday Season?

A revenue loss of billions of dollars occurs annually due to unplanned downtime/outages of online eCommerce websites of small, medium and large organizations round the globe for numerous unpredictable reasons.

Is your ecommerce website ready for upcoming holiday seasonFacebook and Twitter are two big names in the field of social networking, and Skype is very well known globally due to its highly popular voice over IP (VoIP) communication, chatting and video call services. Hundreds of millions of users depend on these websites to keep in touch with their friends, families, and business partners/stakeholders. All of these websites faced some of the nastiest outages during last two week’s time; thus, a huge havoc was created among the online customers of these services on the internet. These outages caused the substantial losses to the respective companies and the users of those services globally.

Outages – Loss Analysis

A long and nasty outage of Skype services on September 21, 2015 lasted for over 15 hours and hundreds of million users suffered from unavailability and degradation of service. Meanwhile, Facebook faced a worldwide outage of over 30 minutes on September 24, 2015 caused over 1.49 billion users to suffer. Similarly, Twitter faced a nasty outage of about 13 hours on September 14, 2015 and a huge customer base suffered during that period.

These kinds of website, application or service outages cause large scale sufferings not only to the end-users that use those services, but also to the companies that run those services. In fact, the volume of suffering for the service owner companies is much higher than the customers. The service owners face huge financial, credibility and reputation loss due to such service outages. For instance, Amazon online store goes down for just a single minute; the revenue loss it would sustain will be over $66300/minute. Similarly, if we calculate the per minute losses based on the latest financial results of the different companies like Facebook and Google, we find that Google will have to sustain as much as $37260 loss per minute, and Facebook will lose about $31188 per minute.

These figures are raw figures based on the quarterly earnings of the companies. For example, the net revenue of Facebook for the second quarter (Q2) of Y-2015 was $4042 million. If we divide it into 3 months, 30 days, 24 hours, and 60 minutes, we will get the earning of about $31188 per minute. Thus, the total loss for the last outage of 30 minutes, Facebook lost an estimated revenue of about $935648.

This compounding impact of revenue loss for companies is not confined to just large corporate and big online websites, but the impact is equally critical for small, medium and home industries dealing with the online sales, marketing and all other types of services/businesses. According to a research, one single minute of outage leads to about $7,900 average losses to an eCommerce website. This value is much higher for big corporate that is up to $66,240 at an average. Similarly, another research suggests that slow page loading speed costs more than $2.7 billion or about £1.7 billion globally.

Outage Causes

In general, we can say that the outages are due to technical reasons, but in reality, many mistakes related to service management are major cause of such nasty outages. The above cited outage of Skype services was due to huge releases of new configurations that were not properly handled by available client versions running globally, and thus, a huge spike of traffic choked the entire system. The main point to mention here is that outages don’t occur abruptly without any specific reasons; those reasons can be either averted or reduced (at least) by taking different types of measures.

Steps to Avert or Reduce Outages

Having looked at the flabbergasting figures related revenue losses caused by the nasty outages, you would definitely ask yourself if your eCommerce website is ready to handle abrupt traffic increase and other technical issues at the right time either to avert or reduce the financial feared losses to your company. If you have not decided about what steps to take to get your website ready for upcoming holiday season, let me help you out through this article. The major steps that you should take are given below.

  • Use an automated cloud-based website/eCommerce monitoring service.
  • Depute a dedicated resource – either on-premises or remotely – to monitor the service status provided by the monitoring service.
  • Make emergency plans to restore your service immediately in case of any uncontrolled outage occurs.
  • Make the customer compensation and incentivized offers in case your website sustains some faults or glitches that cause inconvenience to the customers.
  • Use web application testing services to make sure all processes of your eCommerce website are working as per desired performance criteria.
  • Use WordPress plugin monitoring services from siteobservers.com to make sure the installed plugins are working properly, if your website is powered by WordPress CMS.
  • Use customer experience monitoring services in real browsers to make sure the customer is having fun to make purchases on your eCommerce website.

There are many cloud-based monitoring services available in the marketplace to choose from. To get more information and get a better experience of an enterprise level website/application monitoring service, click here.

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E-Commerce Transaction Monitoring in Real Browser – A Critical Part of Successful Online Business

Proper monitoring of all steps in a successful eCommerce transaction through the real browser creates great value and user experience for an online buyer.

Ecommerce MonitoringThe global eCommerce market is about to cross a $1 trillion by the end of 2015 and will cross $1.5 trillion by 2018. It is growing at a rate of around 20% annually. Hundreds of thousands online stores come into existence every year globally to boost the value of the eCommerce industry. With a substantial increase in online business, the increase in eCommerce monitoring services is very natural.

Before we dive into the monitoring of major parts of eCommerce transactions, let’s discuss the main components with technical aspects. An eCommerce system consists of three major components, which include Web Server, Database, and Shipping System. The web server deals with the online storefront and eCommerce transactions. The database is used to maintain the items in an online store, and a shipping system that deals with the warehouse, packing, shipping and delivery status of the items that are sold out. The most fundamental component of an online eCommerce site is the web server that handles the ecommerce transactions.

An eCommerce system should always be in a reliable, stable and smooth condition to create a great experience for an online buyer. Any kind of issues with the online commerce system can cause huge damage to your online business. For example, a recent research suggests that 69% of the buyers abandon shopping due multiple problems, especially the technical issues and error messages. The impact on the sale abandonment due to unnecessary information in checkout form was found over 61% of all ecommerce websites. The same study further suggests that more than 92% of the people interpret the checkout form fields wrongly.

It has also been observed that the eCommerce website bugs such as page layout issue, error messages, features failure, link down, site maintenance, process loading issue, slow down of the website are very lethal to the online business. A huge number of customers – and consequently a huge volume of revenue – is lost due to malfunctioning and other issues on your eCommerce website and processes. It is highly desirable to check the critical paths of website such as home page, checkout process, product pages, popular categories, search results and engine, and the help section. In other words, the important pages, processes, and actions of an eCommerce website should be checked on a regular basis to make sure that customers don’t face any kind of problems.

To track the performance of eCommerce website, pages, processes and transactions, it is highly advised to use the automated cloud based ecommerce monitoring service to measure the customer experience in real browser. Some of the most important things related to the ecommerce website that should be monitored through enterprise level monitoring services are listed below.

  • Website Loading Speed
  • System Availability
  • eCommerce Checkout Process
  • Product Content Availability/Validity
  • Payment Process Reliability
  • Shipping Status Reports

You can use the ecommerce monitoring services to track the customer experience with your online processes, pages and features of your website. You can use web application monitoring service to create a professional level eCommerce test case and run in the real browser to measure the real world experience of your customers visiting your online website.

The monitoring of ecommerce transaction parts such as, visiting the desired item page, viewing the features/description of the item, adding to the cart, checkout, and payment process play a very critical role in materializing your online sale. A smooth operation of all these parts of parts gets you a substantial revenue and good reputation for your online website in the customer’s viewpoint. It is important to note that the cart/checkout abandonment ratio for eCommerce website is very high at about 75% to 90% due to different reasons as mentioned above in this article.

So, to make your eCommerce website more productive and a revenue generating machine for you, you should choose an eCommerce monitoring service from an enterprise level Monitoring Service Provider Company. To know more about such an enterprise level free cloud based unified ecommerce monitoring service, click here.

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