Top 5 Don’ts for Cloud-Based IT Resource Monitoring

Pursuing industry best practices related to IT security, system performance, continual improvement strategy, and – the most importantly – avoiding the contradictory actions of them make you an expert IT administrator.

5 Don'tsThe configuration, consistent monitoring, data analysis, and devising the continual improvement strategies are the fundamental responsibilities of an information technology IT professional. A large number of such activities have now been automated through different software tools that improve not only the business efficiency of the company, but also reduce the technical costs of operation and maintenance of IT resources. One of such modern tools is the cloud based IT resource monitoring services. It is a comprehensive combination of services that includes website performance monitoring, server monitoring, application monitoring, mobile monitoring, hardware infrastructure monitoring, software platform monitoring, plugin monitoring services and others. The global value of just identity and access management IAM business is estimated to cross $18.3 billion annually, according to the Statista forecast. As many as about 3.5 billion units will be included in the IT network via internet of things IoT by 2020. But, Cisco estimates a whopping number of as much as 16 billion to get into the IT network by 2020. It will increase the IT resource monitoring to a new level completely.

IT professional take the responsibilities of all those monitoring services to improve the performance of online web environment by the proper tracking of events, logs, reports, and many other issues. Sometimes, administrators make some critical blunders that can make companies sustain huge business losses; to avoid such blunders, some industry guidelines, standard operations procedures SOP and other recommendations are developed by numerous industry standard organizations globally. In this article, we are going to figure out the top ‘5 Don’ts’ for an IT professional to avoid the performance degradation, and revenue loss due to IT resource failures.

1.   Messy Dashboard/Information Cluttering

messy dashboardThere are many monitoring software tools that offer the capability to customize your dashboard for the online monitoring of your IT resources with different performance monitoring metrics. In this case, the IT professionals make a very fundamental mistake that they try to configure numerous metrics, and information parameters on the dashboard; thus, they make it very messy and cluttered. That doesn’t serve the cause of professional monitoring in emergency situations.

So, it is highly recommended to avoid any cluttering or information bombardment on your IT monitoring dashboard. To dive deeper into the details of the issues and data, use alternative methods such as drill-down and filtering features for better performance results.

2.   Classless Security Access

classless accessFor the IT professionals, it is strongly prohibited to create one common category for accessing the available monitoring settings or the resources under monitoring. It is recommended to always define different security levels and categories to access IT resources, business data. and other information that have different levels of importance/criticality. The user-level should have access to only the information that is public, and has no critical importance for business strategies. At the same time, operational information should be categorized into multiple layers to make them more secure and reliable to avoid any malicious access.

3.   Missing Regular Analysis

regular analysisThe best monitoring tools should have the abilities to generate alerts/warnings immediately once the abnormal behavior is detected in web environment; and they should record different performance parameters during the abnormal events. They should also have very powerful reporting capabilities so that the deep analysis of the events to find out the reasons behind performance issues can easily be detected and strategized to correct them too.

So, it is strictly prohibited for the IT professionals – network admin, web admin, or system admin – to miss regular analysis activities of the performance of the entire network, which is under the monitoring services. Just a little delay can cost heavily to all organizations especially to the SMBs, which are already struggling with shortage of resources and depleted profit margins in the fiercely competitive marketplace.

4.   Be Afraid of Doing Required Modifications

No changeA professional IT administrator should never be afraid of doing the required modifications and changes in the system or its parameters, if the monitoring service detects some issues on the network. Normally, the changes are carried out at low traffic timings, which are normally late night hours before dawn in the targeted timezone. The required modification not implemented within the due time can lead to disastrous performance issues in near future. So, the administrator should be bold, well prepared, aggressive and energetic to make any required changes with full preparation and confidence. Any network administrator that hesitates in creating new configurations and modifications in bad performing parameters will not be useful in the long run for any kind of organization.

5.   Ignoring Documentation

DocumentationIn a recent study of Netwrix Research Inc, it was revealed that more than 70% of the companies put their systems at risk by not documenting the configurations, data files, technical-issues, analysis of the fault report, event reports, and the solutions implemented to resolve those issues. Ignoring the documentation of all such activities will lead to an adverse impact on the network performance, future improvement, and subsequently the business bottom lines.

Therefore, it is stringently forbidden to ignore documenting each and every important events, and the solutions related to the performance monitoring of systems, website, applications, plugin, and other platforms.

A large number of IT monitoring services offer capabilities to over some the inefficiency as well as slackness of an IT administrator by storing data for longer time, creating desired reports, providing RCA analysis, and many others. To know more about such an enterprise level free cloud based IT resource monitoring service, click here.

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Top 5 Useful Tips on Efficient Network Management

Enterprise level monitoring, consistent performance-data analysis, rapid corrective measures, and the use of latest technologies make your network super fit for the present day cut-throat competitive business ecosystem.

Network diagramThe business applications’ operational budget was recorded as 23% of the entire IT budgets of the global organizations, according to the computer-economics survey report 2015. It was about 4% higher than the last year’s figures. The white paper by Vision Solutions, Inc calculates that the annual loss of any one of the fortune 500 companies due to IT failures is more than $46 million, which includes both the tangible and intangible cost incurred on the company. According to this study, the brokerage firms in the USA sustain the most loss of over $6.48 million per hour due to network failures. The global annual impact due to IT failure was estimated over $3 trillion in 2011 by the ZDNET study. The network support staff of different companies ranges from 3.8% through 9.1% of the entire IT staff, as per survey conducted by Computer Economics Inc. Meanwhile, the Information Week study estimated the IT downtime cost for the USA companies in 2011; in that research, it was found that a staggering revenue of as much as $26.5 billion is lost annually.

Under the shadow of such flabbergasting network downtime figures, it is very critical for both the enterprises and the IT professionals to properly envisage the network management policy, and effectively implement of industry best practices to reduce the nasty revenue losses due to network down-times. In this article, we are going to figure out top 5 tips for the IT managers and technical professionals to manage their IT networks efficiently.

1.       Proactive Network Monitoring

Proactive monitoringA study by Gartner Research suggests that market of application performance monitoring APM crossed $2.4 billion mark back in 2013. The improvement in the performance of the network is not possible until you closely monitor different processes, functions, and transactions of your IT networks. More than 63% of organizations believe that using automated performance monitoring tools are more productive than consolidating data through other sources, say TRAC Research Inc. The main components, which are vulnerable to contribute in the degradation of network performance include websites, web applications, mobile apps, servers, automated business processes, business transactions, hardware resources, user experience, raw data analysis and others. The TRAC Research, Inc report suggests, the performance visibility has decreased to as low as 61% in the public cloud environment as compared to 32% in the private cloud ecosystems. More than 61% companies reported a substantial decrease in the performance visibility and customer experience after adopting public clouds. TRAC also reveals, sizable organizations are relying on application performance monitoring (APM), Network Performance Monitoring (NPM), Web Performance Monitoring (WPM), and Wide Area Network (WAN) enhancement tools for increasing the user experience on their networks.

In the light of above mentioned research figures, it is very imperative to have a unified monitoring platform implemented on your network to create greater value, and increase the efficiency of your network. A unified web environment monitoring platform should have powerful network performance monitoring NPM, website performance monitoring WPM, and network performance monitoring features all in one single platform like SiteObservers enterprise level unified free monitoring service.

2.       Regular Performance Review

Regular performance overviewThe second important tip for IT managers and professionals is that they should review the performance parameter related data of their network components on a regular basis. Normally, a substantial performance related technical intelligence lies in that data. If properly analyzed, you can get deeper and more useful information about the causes/issues that are contributing to the performance degradation of your network. A proper analysis of those issues and causes would help you identify the future threats and risks that are in offing within your network elements NE. Once you catch up the root of the issues, you would be in a much better position to make strategies for the continual improvement in your network performance. Aberdeen Group’s research in 2012 suggested that every single second delay in the loading of your website causes an 11% reduction in overall page views, which cause more than 17% reduction in customer satisfaction, and subsequently a considerable reduction in conversion rate at about 7%. This can lead to multi-million revenue losses to the global industry. According to KissMetric information, any online platform that gets 400,000 unique visits per month – if the loading time of that platform increases by just one second, it will sustain more than $1.3 million of revenue in a month. The major network performance monitoring tool – known as Network Performance Monitoring and Diagnostics NPMD – has achieved a consistent success during the past few years, and its market value has crossed $1.9 billion mark in 2013.

You need to analyze multiple functions and factors such as data packet losses, network latency, security compromise, firewall settings, firewall capacity, capacity of network resources, loss of connectivity, and the variations in speed of the network. This is also very important to note that the performance of online services based on website or an application does not dependent only on the website performance, but also on many other factors that I mentioned above. So, to make sure that your network performs efficiently, you should conduct a deeper analysis of the performance, and then, devise effective strategies to remove the performance bottlenecks immediately.

3.       Latest Technology Implementation

Latest technologiesThe technology is playing an instrumental role in today’s fiercely competitive marketplace under a huge impact of disruptive technologies globally. To achieve a competitive advantage, every entrepreneur is trying to use the best technologies available in the marketplace to reduce the operational cost, increase the performance, create customer value, and achieve the desired business bottom lines. New technologies reduce the need of staff, and make the jobs more technical and skill oriented; thus, obtaining better business results through cutting edge technologies are possible for the organizations. A few years back, hosting a website or running an automated business process across multiple geographical locations was confined to only large corporations, but with the advent of cloud computing technology, the entire business scenario changed, and all size businesses became able to use the cloud hosting services at very affordable rates. The internet of things became possible due to reduced computing/processing cost as well as the internet bandwidth cost. Latest technologies in application level firewall or the next generation firewall have changed the landscapes of web security without compromising on the performance of the web environments. Similarly, bring your own device concept BYOD would reduce the operations as well as capital cost of the organizations drastically in the near future. The BOYD and mobility market is going expand massively to cross $266.17 billion mark by 2019, estimated by many new researches. Meanwhile, new products such as software defined networks SDN, and latest communication technologies will change the landscape of the global business.

So, it is always a good idea to implement the latest technologies in the networks, for example, next generation firewalls, intelligent routers, fastest transmission networks, latest wireless technologies, and web development technologies to reduce the OPEX as well as CAPEX of the company, and increase the return on investment (ROI). Upgrading the existing technologies to newer versions, and the implementation of software patches is very imperative to keep with the pace of the changes in technology.

4.       Redundant Configuration

Redundant statiionsThe redundant configuration/installation of critical components – both the software and hardware – is very crucial to create a reliable network environment where the performance of network improves tremendously. The major areas where the redundant resources are required to be configured include core network, transmission links, routers, firewalls, data backups, database servers, and others. Though, the redundancy of the resources costs more, but its results are amazingly great for all kinds of businesses including small, medium and large companies.  It is also an important to implement the latest software protocols/technologies that are self healing in case of any performance degradation. They are efficient enough to recover from the fault through redundant resources or other embedded mechanism.

5.       Load balancing & Resource Scaling

Load balancingThe last but not the least is the resource scaling and load balancing. It is directly related to the close monitoring of network performance to identify the level of the use of resources; once the volume of resource use is known, the second step is either to balance the load or scale up the resources to remove the performance bottlenecks. Sometimes, it happens that the load is not properly distributed among the available resources, and subsequently, the performance degradation occurs badly. If the available resources are not sufficient, then an immediate action is required to scale up the required resources such as bandwidth, processor, disk space, RAM, number of servers, redundant links, and many other such network components. A proper implementation of resource scaling and load balancing would increase the efficiency of your network to the desired level easily.

One way or the other, all these crucial tips to manage network performance efficiently rely on the close monitoring of the networks. There are many unified monitoring services available in the marketplace that offer enterprise level network performance monitoring services for all components of a entire IT network. The SiteObservers is one among such enterprise-level unified network performance monitoring services in the marketplace. To know more about SiteObserver’s unified monitoring services, click here.

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Top 10 Mobile Application Development Trends 2015 and Beyond

Mobile commerce, security, cloud capabilities, business intelligence and disruptive technologies would remain the central points of the cruising field of mobile app development in 2015 and beyond.

Mobile application trendsA latest research by Rackspace suggests that more than 66% of the executives and managers feel it very difficult to make IT decisions due to fast changing IT technologies in the marketplace. The IDC research forecasted that more than 25% of the total software related budgets of IT organizations would be dedicated to mobile application development and management by 2017. This study further predicted that there would be four times increase in the mobility optimized enterprise applications by 2016. The enhanced enterprise mobility management EMM will remain the major field where more than 50% of the large organizations would invest considerably by the end of 2015. The security of mobility would gear up quickly with an estimation of over 15% of large organizations would implement it by 2015, as per IDC predictions. In such a volatile technological marketplace, the rich features, and the advanced capabilities would remain focal point for the enterprises as well as for the professional mobile app developers in 2015 and beyond.

The mobile application development industry would put special focus on rich features and the advanced capabilities of mobile apps. In this article, the top 10 trends that will influence the mobile app development are given below with full analysis.

1.   MCommerce Focused

mcommerceA research by eMarketer suggests that more than 80% of the internet users own smart phone. The comparative statistics between mobile apps and mobile web usage suggests that 89% of the users spend time on mobile app, while only 11% spend time on mobile website till the second quarter of 2015. Another research suggests that more than 42% of the online sale was generated through mobile app in 2014, and it is expected to grow tremendously in 2015 and beyond. Goldman Sachs has already predicted the mCommerce market to cross $626 billion by 2018 with a consistent growth in the coming years. Such a huge prospect in mCommerce sector will drive enterprises to create mCommerce focused mobile apps during the year 2015 and beyond. A large number of retail sales related mobile apps will remain the central point in the domain of mobile application development.

2.   Business Oriented

BusinessThe business processes are getting more automated and mobility oriented very fast. People prefer to use their smart phones for different activities such as sales, purchases, entertainment, education, work, games, training, communication and many others. They want those activities to perform through mobile apps. This opens up a new era for the entrepreneurs to develop business oriented applications to cater the increasing demands of customers in all walks of life. IDC research predicts that by 2017, mobile applications would consist of 100% of customer-facing line-of-business LOB role, and 75% of internal-facing role line-of-business applications.

This trend to use business oriented mobile applications will remain another major component of the mobile application development business. A substantial success of business oriented apps in different domains and sectors has already set at attractive tendency for the entrepreneurs.

3.   Wearable Gadget Compatibility

wearableAfter the successful launch of Apple smart watch and Google glass have already pave the way for great scope of wearable technologies integrated with the mobile apps. Other than these two well known products, a large number of wearable products are already in the market such as head-gears, jewellery, e-textile and many others. According to IDTECHEX research, the current market value of wearable gadgets in 2015 is over $20 billion, which is expected to cross $70 billion mark by 2025. This growth will encompass all fields of industries especially in telecom, medicine, manufacturing and the automation industries.

Due to such a high potential in the wearable product market, developers and the entrepreneurs will mainly focus on the wearable gadget compatible mobile apps in 2015 and in many years to come.

4.   Security Enhancement

SecurityGartner’s forecast estimates more 75% of mobile applications will face serious security tests from the hackers. The behavior of the hackers will become even more sophisticated and very seriously exploiting to steal the valuable data, and information from the mobile applications. This will compel the application developers to develop more secure and robust mobile applications to cope with the serious security threats posed by the hackers. The lack of powerful security features in many mobile applications has already led many companies to disastrous business bottom lines in the past. Many mobile applications failed completely or partially due to mobile security problems that is a clear warning to the developers of new applications to make sure the newly developed apps are fully equipped with robust secure.

5.   Multi-OS Tug-of-war

Multi OSAndroid operating system (OS) and Apple iOS store are two major contenders in the present marketplace of mobile apps. The number of mobile applications of both OS is over 1.5 million each. That doesn’t mean that other operating systems are not competing at all. The major operating systems that are also flexing their muscles in recent years include blackberry, windows, Amazon app and others. The number of the apps in those stores is also increasing consistently. So, the fight of OS compatible application would not be bipolar, but it will remain multi-OS tug of war not only in 2015, but also much beyond that. But, the major dual battle will be between Android and iOS compatible mobile applications in the year 2015.

6.   Cloud Inspired

Cloud appCloud computing environment has opened up new dimensions for an efficient use of computing resources through different business models. A huge surge in the domain of cloud is anticipated in the coming years to cater the demands of different kinds of products and technologies such as wearable devices, mobile devices, business processes, near field communication NFC based integration, and many others. There will remain a huge demand of mobile applications to sync with numerous products/services running from the cloud on multiple platforms. This will keep the developers motivated to create cloud driven applications for many years to come, especially in 2015. To tap the business potential in cloud based mobile application development, many mobile application development platforms, and software tools are aggressively being launched in the marketplace.

7.   In-App Purchase Capability

In app purchaseIn app purchase is one of the most powerful features that is being integrated into the mobile applications. The Juniper Network’s research predicts that the in-app marketing value will cross $7.1 billion mark in 2015. The volume of total in-app purchase is estimated at about $36 billion by 2017, says Gartner’s research. It will be about 48% revenue of the entire mobile app revenue, which is estimated about $77 billion in 2017. The advertisement revenue will cross $10 billion mark by 2017.

In the light of the above exciting figures, it is very clear for the application developers to integrate in-app purchase capabilities in their mobile applications to tap the market potential in their favor.

8.   Data Analysis Capabilities

data analysisThe big data is one of the biggest challenges for the business world nowadays. The volume of data based on IP only will cross 1 Zeta byte by 2016 that is equal to 1000 Exabyte of data. It will keep expanding at a very high rate to reach annual data pile of whopping 2 Zeta bytes in 2019. A substantial volume of data will be created by mobile apps. To process the huge amount of data that will enable the enterprises to make most of the business intelligence hidden in the heap of raw data, very powerful data processing and data reporting mechanism should be integrated in all new mobile applications. The developers of new mobile application will focus on the data analysis capabilities of the mobile applications to better utilize the information related to behavior and activities of online users.

9.   Gaming Capabilities

gaming appsGames have already recorded huge successes on desktops, laptops, gaming consoles and mobile devices. The trend of gaming oriented application will remain another central point of interest for the mobile app developers. NewZoo forecast estimates the mobile gaming application market to cross $30 billion in 2015 and will reach a whopping market of $40.9 billion by 2017. According to eMarketer research report, in the USA only, the growth of mobile gaming revenue is expected to remain at about 16.5% to cross the $3 billion market value in 2015. In the year 2015, the revenue generated by mobile gaming apps will overtake the console gaming revenue. The growth rate is anticipated to remain very high in the next few years.

In such an aggressively growing market, it is very imperative for the enterprises, and application developers to focus on gaming mobile apps in the coming years. The trend of gaming apps and the gaming features in other applications will thrive in many years to come.

10.   HTML5 Focused

HTML5Disruptive technology is one of the most important phenomena in the business world that puts the strategists in a rough patch every time to decide about the best technology for their mobile apps or websites. HTML5 is one of the examples of such new technology that embeds many rich features related to animation and real time content. It is considered as the replacement of flash and other rich media content players. Now, the mobile application developers would like to use the HTML 5 compatible mobile apps to run on hybrid platforms rather than working on just one single platform. So, the HTML 5 will remain another important trend setter in the marketplace of mobile apps in 2015 and beyond.

One of the most important concerns of application developers and entrepreneurs would remain the performance, security and reliability of the applications in many years to come. There are many options available to improve the mobile apps in the marketplace such as mobile app monitoring services, application testing services and mobile app performance monitoring services. To know more about an enterprise level free mobile application monitoring service, click here.

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Top 7 Useful Tips on Efficient Use of Website Monitoring Service

The proper monitor configuration, quick response on alerts, deep analysis of trends, and catching up of the problem’s root causes make a perfect IT ecology of using website monitoring service efficiently.

TipsThe trend of using website monitoring services is on a consistent rise during the past decade due to the changing behavior of internet users. The present day user wants the website to load in less than 2 seconds as compared to 4 seconds eight years ago. Boston Consulting Group discovered that 28% of the users don’t return to any website that does not perform as per their expectations. Jupiter found even grave behavior of website visitors; according to its research, 48% of the visitors establish relationship with the competitors of the company in case they observe an outage during their presence on a particular website. So, to cater the increasing demands of the visitors, many companies use the third party cloud-based website monitoring services to preempt any kind of issues on the website to maintain high level of performance.

In this article, we are going to discuss about the key tips to use the cloud-based monitoring services more efficiently and effectively to create great experience for the valued customers.

Top 7 useful tips are given below.

1.       Effective Alert & SLA Configuration

Alert & SLA graphAlerts play a crucial role in close monitoring, and immediate improvement in the performance of any web environment. So, it is very imperative to configure alerts and performance baselines very carefully. For this purpose, it is highly desirable to identify the performance baseline for every component, business process, and application that is being monitored. Once the performance criteria is identified, configure them in two categories – lower limit to generate warning, and the upper limit where immediate action should be initiated – to avert any nasty outages. It is always good idea to set warning at 60% consumption of resources or less than 2% of service degradation. Meanwhile, the upper limit threshold should be set about 70% of resource utilization or less than 5% of service degradation. The threshold values may vary in different environments and situations. It is always recommended to take immediate preventive or corrective measures at the beginning of service degradation.

2.       Shortest Monitoring Frequency

monitoring frequencyAnother important tip to better utilize the monitoring services is to set the shortest possible monitoring frequency/interval for the critical pages, transactions, functions and business processes; for example, it should be less than 3 minutes or even 1 minute for every check from multiple locations for critical items. For the low importance pages or functions, you can set higher time intervals such as more than 5 minutes or even higher. It is also a good idea to divide the monitoring intervals in terms of criticality of business departments such as for operations team, it should be less than 5 minutes, but for the developers longer intervals will work.

3.       Multiple Location Monitoring

multiple locationsAs we know that present day business has become a global phenomenon due to its extensive dependency on the internet, and online sales and marketing. A website, especially an online retailer website is highly influenced by the traffic from all parts of the globe. To get full benefits from website monitoring services, it should be configured to monitor the performance from multiple geographical locations spread across the globe. Another important   aspects of multi-location monitoring is that it should be consistent, which means that the performance data should be collected exactly on the time specified in the monitor configuration not cumulatively at one or two points of time and sent to the control panel. To get a deeper insight, you should also use the services that run performance tests simultaneously from multiple locations. Avoid those services that run commands on different locations at different time slots that don’t provide a clear picture of website performance as a whole.

4.       Track User Experience

Monitoring user experienceThe performance – availability and speed – of a website has become very crucial in today’s competitive business environment; so, it is highly recommended to keep the website efficient and fast to create great customer experience. To achieve good results from the monitoring services, it is highly recommended to use the user-experience monitoring features in the real browser agents commonly used on the internet. To make user experience more pleasant, enable advanced features such as content matching, image matching and other similar types of features. If the user experience is not up to the standards, take immediate actions to improve the required website performance parameters.

5.       Use Separate Monitors for Critical Objects

Separate monitorsIt is a great idea to use multiple monitors to track the performance of different functions, processes, transactions and webpages to have 360 degree view of the entire website performance parameters. The critical objects such as payment transactions, add to cart functions, website plugins, online billing, product detail pages and other such objects should be monitored in separate monitors to make sure that isolating of the faulty pages becomes easy without disturbing the other pages or functions; thus, minimizing the revenue losses. Using separate monitors provides you the details more specifically and quickly to find out the main cause of the problem, and rectify it immediately before the irreversible damage is done.

6.       Regular analysis of performance trends

Performance analysisWebsite performance monitoring is a regular and consistent process, and requires proper analysis of the parameters and data collected by the monitors. Without any proper analysis of the performance data, it is not possible to do improvements in the performance. It is a great idea to monitor reports and process the performance trends of critical components on a regular basis, for example daily, weekly, monthly and annual basis. The final findings – weekly, monthly and seasonal trends – should be analyzed, implemented, and documented for the future use. Those analysis reports will be helpful in bench-marking the performance criteria as well as identifying the performance baselines for service level agreement SLA configurations.

7.       Catching Problem Roots

Catching problem rootNo notable event that occurs on your website should be left unanalyzed without tracing out the original cause behind that event. The cause of event should be found, and documented for the future use to develop an effective corrective maintenance as well as to increase the fault resolution turnaround time TAT. Always, use all features and capabilities of website monitoring services related to the root cause analysis RCA to find out the cause of the problems quickly and easily. The main features pertaining to RCA include web page screenshot, trace route, error codes, ping responses, and video capturing capabilities (in some cases).

If all above mentioned tips are religiously followed, the performance of your website will increase considerably. The best website monitoring service offers all features mentioned in this article to help improve the website performance. To know more about an enterprise level free website monitoring service, click here.

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Top 10 Useful Web Analytics Tools for an Industry Grade Web Analysis

An efficient web analytic tool is characterized by the features and capabilities that create value for the web owners to help successfully achieve their desired objectives via deeper insight into the raw data pertaining to web site visitors.

Web analytics imageThe business intelligence (BI) plays an instrumental role in the present day competitive business ecosystem across the globe. Proper business decisions made in the light of modern BI findings can increase ROI of the company to over 1000%, many latest researches suggest. The BI market is expected to cross $114 million by 2018, as per AT Kearney forecast. Meanwhile, the CRM predicted that web analytics market will cross $3.09 billion by 2019. The reasons for increasing market value of web analytics is due to some very good reasons such as, it helps analyze traffic behavior, support for real time data analysis, in page analysis of visitor activities and many others. These factors help businesses to streamline their websites and business strategies with the existing business trends and customer behaviors to achieve the most desired business bottom lines of their respective companies.

There are numerous web analytic tools available in the marketplace that offer industry grade features and capabilities to analyze the behavior of website traffic more specifically. Top 10 useful web analytic tools for SMBs to monitor website traffic are given below:

1.   Google Analytics

Google AnalyticsThe Google analytics tool is one of the most popular web analysis tools in all types of industries, especially in SMB enterprises. A whopping 52% of all websites all over the world use Google Analytics tool for their traffic analysis; that counts for as much as 82.4% of financial market share of web analytics business, as revealed in the W3Techs report. Google Analytics is available in free as well as premium plans for all sized business and corporations to choose from. The major features of this web analytic tool include the professional grade reports and analysis of the visitor’s behavior, and the source from where the visitors are coming from. It helps you make your business decisions very effectively via deeper perspectives on different parameters of traffic behaviors. It is very beneficial for those website owners that use Google Adwords for their marketing strategies. It provides deeper information about visitor activities on your website, their origination, their devices, browsers and many other such things.

2.   KISSmetrics

kissmetricsKISSmetrics is another powerful tool that is used by a large number of websites. As per different researches, about 0.1% of all websites use this useful web analytics tool for the analysis of their website and its traffic. Kissmetrics was launched in 2008 with the headquarters situated in San Francisco, California. It is an intuitive tool with very easy-to-understand interface. It offers numerous types of reports such as funnel report, people searches, A/B test reports and many others. You can export the desired data for a deeper analysis for business intelligence purposes of your business easily. Powerful graphical presentation is another attractive feature of this tool. It is capable to pinpoint the flaws on your website that hinder the business growth. It offers detailed information about every segment with different parameters such as conversion rate, revenue and others. This web analytic tool is available at very affordable prices starting from $200 per month.

3.   MOZ Analytics

MOZ analyticsMOZ analytics is a very powerful tool to track and analyze your marketing efforts via multiple campaigns that you start online for product/service marketing. It provides deep insight into the traffic behavior, sources of traffic and flaws on your website that can repel your visitors from becoming your customers. It also informs you about the activities of your competitors in the market so that you can devise better business strategies to establish a competitive advantage in your company’s favor. It is a comprehensive platform that deals with searches, links, contents, social and brands all at one place. In short, it helps every marketer, and business owner to make powerful marketing strategies for increasing the targeted section of audience, and covert them into customers in an effective way. This tool is available in different plans starting from as low as just $99/month. It offers one month free trial on all plans and offerings. It is highly suitable for online marketers and the web administrators that are managing their own marketing strategies.

4.   ChartBeat

chartbeat web analyticsChartBeat’s market share accounts for about 0.2% of global web analytics market value. It is a real time web analysis tool that provides you with the real time information about behavior of your customers as well as the effectiveness of online content. It is very useful for publishers, news agencies and blogs to get real time information about the content and readers to optimize the best content for interested readers in real time as well as for the future endeavors. This tool is very helpful for marketers, editors and brand advertisers too. The company is headquartered in New York City, United States of America. It offers detailed information at page level of a website in real time environment.  It is also available in mobile application version for better customer experience while at go.

5.   Clicky

Clicky web analyticsClicky is another very powerful and all-in-one comprehensive web analysis tool. In some domains of businesses, it is considered as second to Google Analytics. The market share of this powerful tools accounts for as much as 0.5% of global market with more than 864 thousand websites fully dependent on this web analysis software. It is a real time web analysis tool with many industry grade features that make it one of the powerful tools of the kind. The major features of this web analytic tool include real time monitoring, detail oriented information, individual visitor data record, and support for up-time monitoring, on-site analysis and heat-maps all in real time. It is very simple and easy-to-use tool with an intuitive interface. This tool is available as a free as well as paid plans. You can also get a custom quote for your specific business requirements. The paid plans start from just $9.99/month with all basic and some advanced features.

6.   Woopra

Woopra web analyticsWoopra is a real-time data analysis tool for websites that support customized notifications, up-time monitoring of website, and many kinds of data driven web content. It was launched in 2008 at San Francisco, California. Currently, it is being used by over 0.1% of global websites. You can also customize funnels, segmentation, retention parameters and much more. It supports the integration with other platforms, and mobile applications without any changes in codes at all. This software is perfectly matching for all kinds of businesses and industries such as travel, e-commerce, SaaS, banking, finance, gaming, mobile apps, and many others. Woopra offers numerous plans and solutions based on a wide range of industries. The basic plan of Woopra is free, and the paid plan starts from as low as just $79.95/month. You can get a custom quote for enterprise solution based on your company requirements.

7.   Crazy Egg

Crazy egg web analyticsCrazy Egg is a great web analysis tool that provides you with the detailed information of the user activities on your website. It was launched in 2008, and the headquarters of the company is located at La Mirada, California. This software is being used by more than 50 thousand clients with a global market share of about 0.8%, as per W3Techs survey. It provides the web administrators with the details of the sources of the traffic that land on your website, and what are those visitors clicking on, and how long do they stay on certain areas of the website. This software is powered by highly featured tools such as heat-map, overlay, scroll-map and others. It speeds up your analysis related to website users, and thus, increase ROI of your business. Crazy Egg is very simple and easy-to-use software to have a deeper perspective on all types of websites. It supports six highly featured types of reports with the graphic presentation of data records. This tool is available in 4 attractive plans starting from $9/month; and every plan of it is powered by 30 days free trial.

8.   GoSquared

GoSquared web analyticsGoSquared web analytic tool specializes in the analysis of users’/customers’ data to find you meaningful information regarding their activities in real time environment. You can establish some meaningful personal relationships with your customers, and users based on the information collected through this powerful tool. This is a comprehensive platform that tracks, analyzes and provides detailed reports on a single unified platform. Your marketing team can establish good relationships with customers based on their interests to increase valuable traffic on your website.

It is very simple and intuitive software, which does not need any kind of training to operate it. Any person with a little knowledge of internet and websites can easily manage this software. It offers free 1000 data points on a monthly basis; you are only charged for additional data points that you use. You can also enjoy 14 days free trial period on all its plans.

9.   Mint

Mint Web AnalyticsMint web analytic tool owns about 0.1% of the global market share. It is very useful and featured web analytic tool to monitor on-premises real time activities of users, customers, referrals and search engines. It provides you with the deeper analysis and detailed oriented reports of the activities performed on your website by the visitors. It provides detailed information about popular pages, searches, types of user agents, speed of website loading, activities of visitors, and the source of traffic that is coming to your website. It offers flat rate of just $30/website/month. You can also upgrade your plan to Mint-2 for just additional 19 dollars. So, it is affordable web analytic tool for all sized businesses.

10.   Piwik

Piwik web analyticsPiwik is an open source web analytic tool that is not only a featured one but also free of charges to download, use and contribute to the code of the platform. At the time this article is written, the number of downloads of this software crossed 2.5 million mark; and the number is counting on a regular basis. According to W3Techs research report, the share of Piwik Web Analytics stands at 1.3% of the global market. Piwik has opened up new era for website monitoring based on an open source license. It is currently used by more than 1 Million websites globally, and number is counting very fast. It supports the mobile applications for both Android and iOS phones. It provides the detailed information about the user activities, and on-page analysis of your website. It has almost similar types of features that are offered by Google Analytics software. It is free to download and use for on-premise services, but will have to pay as much as $65/month for cloud hosted Piwik services. You can also enjoy 30 days free trial on cloud Piwik web analytic services.

The monitoring of your website for the visitor activities is one of the best approach to have deeper perspective on the experience of visitors on your website; but, to make sure your website or application is performing well as per desired criteria or performance levels, you should monitor your website and application via enterprise level monitoring service. To know more about an enterprise level web monitoring and application monitoring service, click here.

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