Relationship between Web Performance and Business Revenue – A Valuable Analysis

A sustainable growth in the revenue of online eCommerce website can only be obtained by achieving the best conversion ratio, high level of web process functions, brand reputation and the netting of missed opportunities on a consistent basis.  

web performance and business revenueThe share of online revenue is swelling in all businesses all over the world. Multiple factors contribute to this increase in online revenue, for instance direct online sales, brand presentation, effective customer outreach, and many other value added features of services/products. Only in the USA, according to the eMarketer research, the number of online shoppers has crossed the 200 million mark in 2015. This huge increase in the online shoppers accounts for as much as about 90% of the all internet users in US.

But, this increase in online shopping has also prompted many factors related to web performance that impact directly on the number of online purchases, and subsequently on the business revenue. According to Microsoft Bing, the web pages that were 2.2 seconds slower sustained more than 4.3% of revenue loss. About a couple of years back, Google, Inc found that the number of its daily searches decline by 8 million, if the search results slow down by just 4/10th of a single second. Likewise, 1 out of 4 online shoppers abandon the website, if it takes more than 4 seconds to load.

Moreover, it has been found in many researches that the increase in the Amazon website load time by just 1 second results in as much as $1.6 revenue loss. In general, the better implementation of web performance optimization (WPO) of an eCommerce website increases the revenue by more than 13%. In this article, we are going to discuss the factors related web performance that leaves direct impact on the business revenue.

1.     Low Conversion Ratio

conversionThis first impact of a low performance website is the decreased conversion ratio that leads to substantially decreased business revenue. In a research, it was found that more 2% of conversion ratio of Wal-Mart website increased with just 1 second faster loading of the website. According to GlobalDots research study, the average load time for the converted population is estimated at about 3.22 seconds. The performance of the website that falls out of this limit is likely to get either low or no conversion. The Web Performance Today research suggests that an increase of just 100 microseconds in web page loading incremented the revenue by about 1%. So, a better web performance is fundamental factor in increasing the conversion rate and subsequently the business revenue of an online eCommerce website.

2.     Cart Abandonment

cart abandonmentThe cart abandonment is directly or indirectly related to the performance and design of the website. A bad web performance will lead to reduced conversion and consequently the loss of business revenue. Based on the 31 major eCommerce companies’ surveys conducted during the past 5 to 6 years, the average cart abandon rate is as much as 68.53%, says BayMard.  The three technical reasons for cart abandonment, according to the Shopify research – include complicated website navigation (25%), process taking too long (21%), and website time-out (15%). These factors are directly concerned with the web performance and efficient design. So, a better performance and professional design will increase the business revenue tremendously for all types of eCommerce/online businesses.

3.     Existing Customer Retention

customer retentionThe customer satisfaction is the key factor to retain your existing customers and convert the visitors into customers on your website. Many researches suggests that any website with more than 3 seconds of loading time, loses more than 40% of its traffic on the website. And a huge chunk of over 80% of that traffic never return on your website, and they opt for your competitors. The increase in web page load by just 1 second causes 16% decrease in customer satisfaction, says the Gomez case study report by Aberdeen Group. This is very clear indication that you cannot retain your existing customer base with a poor performing website.

The loss of your existing customer base is a huge loss to your reputation, and subsequently the business revenue in the long run. The Yottaa research reveals that 79% unsatisfied shoppers due web performance are not likely to purchase from that site again. So, the impact of web performance is directly proportional to customer satisfaction, which lead to increase or decrease in the business revenue.

4.     Reputation/Brand Damage

brand damageThe cost of brand reputation damage sustained by Volkswagen in recent months is estimated at tens of billions including the shrinking of $18 billion capitalization in just one single day. The cause of brand damage can be numerous on commercial as well as technical grounds. The major reason for brand reputation damage on technical grounds for an online eCommerce website is the bad performance of your eCommerce website. If your website underperforms, then the reputation of your online website will definitely be damaged. In normal circumstances, if a customer gets a bad experience on your website, would tell more than 4 other people through different means. This will lead to a very bad reputation and negative marketing chain on the internet, and consequently your online business revenue declines very badly. So, you should always make sure your website performs very well within the desired criteria.

5.     Missed Opportunities

missed opportunityIn today’s fiercely competitive market environment where every single shopper is valuable, the missed opportunity inflicts heavily on your online business. There are many factors that fall within the region of missed opportunities, such as website outage, dissatisfaction of customers due to website performance and reduced traffic are few of them. According to Aberdeen Group, just one 1 second delay in page loading results in 11% lower page views. The reduced traffic also impact on your search engine ranking and subsequently the impact of bad web performance compounds exponentially in terms of the loss of business revenue.

So, it is very obvious from this analysis that the web performance is directly related to the business revenue in this cut-throat competitive online marketplace.

How to Improve Web Performance?

There are many important factors that can help you improve your web performance, and subsequently the business revenue.

  • Efficient use of enterprise level web monitoring service like SiteObservers to improve web page performance and user experience.
  • Implementing simple web design
  • Content optimization (image, video and audio)
  • Use of content data network CDN
  • Avoiding redirects and minimizing JavaScripts
  • Regular cleanup of the codes

To get a deeper perspective on the current performance of your web platform try SiteObservers monitoring services for Free. For more information, click here.

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Why eCommerce Businesses Fail – Top 5 Technical Reasons?

To cause failure of an eCommerce business in today’s fiercely competitive business environment, the technical reasons are equally critical along with the basic business management related factors.

eCommerce failureA popular axiom “think creatively, plan rationally, and execute intelligently” describes a successful startup business eloquently. Any short lapse in the proper implementation of this business principle puts your eCommerce website in the list of 97% of all startup websites that fail at the end of the day. It requires both the technical and managerial perspectives of starting and running a successful business. You can find numerous reports, researches and case studies citing the reasons that punctured the bubble of the dotcom boom in the early 21st century globally. A large majority of those reports focused on the reasons pertaining to business management for that global failure, and the technical reasons were analyzed at the secondary level.

In today’s changed business environment, we are going to re-analyze the technical reasons that leave a direct adverse impact on the survival of eCommerce businesses. Top five reasons for a failure of eCommerce business in today’s competitive market environment are given below.

1.     Poor Content & Website Design

Poor website imageIt is obvious from many researches that more than 99% of the traffic that terminates on your eCommerce website does not convert into purchases. But, some of the eCommerce websites have more than 1% of conversion ratio due to numerous value added features, capabilities and qualities. According to the WebVantage Technologies research, the remaining 3% of the eCommerce businesses that sustain in the market earn double, triple, quadruple or even more profits. The first and most important quality of those successful websites is the content, and perfect web design. A website with poor content and design brings disastrous results to the business because, any online visitor that visits your website does not remain more than 5-7 seconds, if your website design and content is not up to the mark. Your website is supposed to capture the attention of your visitor within that short period of time.

To avoid eCommerce website failure, you need to take care of the following points related to the website design and its content.

  • Proper description of the products in legible size and fonts
  • Well captured photos, and related images in natural and eye catching colors
  • Use of attractive heading at the proper place on the web page
  • The website should be secure, reliable and smooth in terms of surfing its contents
  • The related items should be properly linked in a professional level website layout
  • The on-site search option should be at a prominent/notable position on the website
  • Proper video formats should be used that can draw attention of the visitors
  • The user interface should be easy to use, organized and intuitive

2.     Poor User Experience

Poor user experiencePoor user experience really sucks your eCommerce business! You will not only lose your potential customers, but also create a bad reputation online that spreads like a jungle fire. So, your business sustains a substantial loss – tangible and intangible – on the internet marketplace. Normally, online visitors want your website to load in about 2 seconds or so.  If your website suffers any kind of slow speed, then you are sure to lose more than 40% of your potential revenue as suggested by many researches. The cost of an outage is critically high in the range of thousands of dollars per hour. So, you should make sure that your eCommerce website don’t fall victim of the following important factors that impact the user experience directly.

  • Avoid slow speed of your website. It should load in about 2 seconds or so.
  • Your website should not be cluttered with many things, items and information
  • The checkout process should be very simple, easy and secure
  • Checkout form should be as short as possible

3.     Use of Poor Technology

Poor technology useTechnology is one of the most powerful factors for a successful online eCommerce business in the modern era of information technology. A large number of eCommerce websites fail due to the use of poor technology in their back-end operations. The back-end platform technologies include operating system, server type, web-technology, eCommerce software platform and others. The eCommerce software platform is one of the most important factors – if improperly chosen – can lead to complete failure of your eCommerce business. A bad choice of operating system, server type, CMS platform, and eCommerce software can create numerous issues related to the speed, security, and performance of your eCommerce website.

Thus, the bad performance creates a horrible customer experience, service outages, malfunction of the website, and other systems that lead to a complete failure of your website at the end of the day. So, to make your eCommerce website safer, you need to take the following steps carefully.

  • Choose the most secure, powerful and robust operating system
  • Choose the best cloud hosting service provider with 99.99% of system up-time
  • Choose the most featured and dynamic content management system CMS platforms, such as WordPress, Joomla or the likes.
  • Choose the reliable and effective eCommerce software platform such as Woo Commerce for WordPress platform and others that suite the web technologies you are using
  • The website should have responsive design and support for mobile devices
  • The open source technology is more suitable for SMBs eCommerce websites
  • The exciting features and advanced capabilities should be used to create ease, and great experience for the online visitors
  • Use web technologies that are SEO friendly, lightweight and fast

4.     Low Search Engine Ranking

Low search engine rankingThe search engine optimization SEO is the heart and soul of eCommerce business on the internet. A successful SEO strategy can make your business a multi-million entity in a short span of time; otherwise, your business is destined to fail for sure. The SEO is a combination of powerful use of social media, content, programming skills, website designs, and many other such factors. According to B2B marketing research, more than 10.3 billion monthly searches conducted on Google only in 2014. A large ratio of over 54% of marketers believes that a huge growth in the adoption of SEO will continue in 2015. A gigantic spending of over 12% increase was observed during 2013-2014 globally, as per Adobe, Inc research report. More than 76% of SEO professionals tap the power of social media to achieve SEO objectives, according to IMPACT branding and design research report. The SEO is used to induce customer loyalty in more than 95% of existing customers, says the Regalix, 2014 report.

In the light of such overwhelming figures, it is very clear that bad search engine ranking can lead to disastrous business results for your eCommerce website. To avoid from this impact, take the following measures.

  • Use the professional services of SEO experts
  • Use social media extensively to promote your eCommerce website
  • Use associate/partner websites and blogs to promote your website
  • Always create useful and valuable content – video, audio, and text – for viewers, listeners and readers respectively
  • Use affiliate programs to get useful links, and subsequently the potential customers from your business affiliates
  • Make SEO friendly and mobile-optimized websites

5.     Lack of Perfect Monitoring and Analytics

testing and monitoringTesting, Monitoring, and Analysis play instrumental role in handling all technical as well as non technical problems that damage your eCommerce business on the internet. A properly tested eCommerce website under different real world scenarios will definitely prove to be one of the most powerful online websites to face the common issues that arise on the internet in day to day operations. In many studies, it has been found that the lack of traffic analysis on your website, and proper monitoring of their experience can lead to complete failure of an eCommerce website in this cut-throat competitive marketplace. There are many unified monitoring service providers available in the marketplace to monitor your eCommerce websites with 100% precision and accuracy. Among such enterprise level monitoring services, SiteObservers website monitoring service is the best to provide a comprehensive set of monitoring solutions for your business.

You should use the following services to save your eCommerce website from a complete failure or any service degradation.

  • Use enterprise level eCommerce website monitoring service such as SiteObservers for free
  • Use the user experience monitoring service to measure user experience in the real browser
  • Get instant and real alerts for any kind about untoward incident in your eCommerce services
  • Get detailed reports, and root-cause reports related to the issues or faults that damage the performance of your website.
  • Always use the best analysis software to make sure you are targeting the right segment of customers get deeper insight into the issues of and behavior of your website visitors.

SiteObservers offers unified monitoring solutions for all types of eCommerce websites and other online business activities related to customer experience and high level of website performance. You can monitor numerous WordPress eCommerce plugins through this enterprise level monitoring service. To know more about SiteObservers’ free web test development services, click here.

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How SiteObservers Monitors Help SMBs in Achieving Sustainable Business Growth?

Consistent website performance, early warning system, responsive customer support and great customer experience create a competitive edge for a sustainable business growth in this fiercely competitive business ecosystem.

SiteObservers sustainble growthAccording to the Micro-Focus, Inc research, the software testing market silently crossed the $46 billion globally. This silent increase in testing happened due to the fact that the software errors incurred over $59.5 billion loss per year in 2011, only in the USA. The current loss is estimated at about $90 billion in the USA market. The other major factors that cause serious losses to the global IT industry include website low performance, IT resources’ bottle-necking, improper monitoring of unwanted incidents in the network/systems, power outages, and others.

The testing and monitoring of your online system or application plays an instrumental role in the sustainable growth of online businesses, especially the small and medium sized businesses. Micro-Focus estimated the cloud-based testing (TaaS) market value at about $700 million in 2013 with an average growth of over 33% per annum.

The service downtime is another frightening factor that hits IT businesses very badly on a regular basis. According to the IDC research, the total loss to the Fortune 1000 companies due to application down-time falls in the region of $1.25 to $2.5 billion per year with an average of over $100,000 cost per hour. International working group on cloud computing resilience IWGCR studied the impact of prominent 28 cloud service providers in 2013. It found that those cloud service providers sustained a loss of over $273 million during 2007-2012 due to unplanned outages.

The total losses sustained by SMBs due to the issues related to information technology include both the tangible and intangible losses. The tangible losses result in due to the loss of wages, transaction revenue, legal penalties, corrective maintenance cost, and many others. The indirect cost may include brand damage, loss of customer confidence, loss of partner’s goodwill, and decrease in the morale of the company’s owners and employees.

To overcome all those issues that can hinder the sustainable growth of SMBs, SiteObservers cloud-based monitoring service offers a comprehensive solution either to minimize the damage or to avert is completely. SiteObservers offers solutions that help reduce both the tangible and intangible losses to your businesses.

It offers numerous kinds of monitoring services, such as website monitoring, application monitoring, mobile monitoring, customer experience monitoring in a real browser, server monitoring, SQL monitoring, MySQL and many others. A small and medium sized business can fully benefit from SiteObservers monitoring services to achieve the following major business objectives.

1.     Decreasing Downtime

DowntimeThe KISSMETRICS research suggests that more than 44% of the customers that face bad online experience on your website or web service platform are likely to tell about that experience to other shoppers. Thus, a substantial damage is likely to occur to your business and brand reputation.

SiteObservers helps SMBs to keep an eagle eye on any kind of untoward incidents that occur in your online systems, and alert you immediately to take preventive measure either to avoid or reduce the downtime. The major services that can help reduce the downtime of your online services include website monitoring, server performance monitoring, application monitoring and others.

A comprehensive automated monitoring services offer not only the options to detect the faults before they impacts the customers, but also provides a deeper perspective on the issues to get them resolved as quick as possible. Thus, you enjoy a full command over the services that you offer to your valued customers.

2.     Increasing Revenue

increasing revenueIncreasing the traffic volume, and subsequently the conversion ratio has always been a major problem for small and medium sized business in this cut-throat competitive marketplace. According to the Wasp Barcode Company’s State of Small Business 2015 report, more than 48% of small businesses consider a big challenge to increase the revenue in this competitive business ecosystem. Nevertheless, a sizable majority of over 57% SMB executives estimates an increase in the revenue in 2015.

A properly monitored and well maintained website/web-service help increases the potential traffic and consequently the revenue in multiple ways, such as increasing your search engine ranking, increasing customer experience, reducing negative preaching by your unsatisfied customer, and getting indirect referral sales. This all can happen with the help of close monitoring of your online services by the enterprise-level unified monitoring services of SiteObservers. Its services help you achieve the objectives of 99.99% service up-time, and subsequently help increase the traffic of your potential customers.

It helps improve the response time, speed and service level agreement SLA objectives through highly professional monitoring and alert systems.

3.     Improving User Experience

user experienceA huge ratio of over 56% of SMB executives thinks that the improvement in customer experience, and the retention of existing customer are two major strategies to increase the revenue of a small business, reveals the WASP Technologies research. The same research also says that more than 38% of the SMBs wants to invest in information technologies to make their business processes more efficient. This is clear indication that the automated monitoring of user experience in real browsers is one of the important aspects to achieve the sustainable business growth.

SiteObservers offers enterprise level user experience monitoring services for all types of websites, mobile apps, web applications, and WordPress plugins. The server performance monitoring of popular database and OS platforms increases the reliability and customer satisfaction; thus, SiteObservers’ services play an instrumental role in increasing the customer experience and confidence in your online website and products.

4.     Preempting Damages

Prempting damagesThe Global Threat Intelligence Report 2015 suggests that the cost of one incident report regarding the DDoS attack is about $2000, which includes investigation, correction and creation of report. This is the direct cost, but what about the indirect cost and fringe damages such as revenue loss, customer loss, brand reputation loss and many such other factors?

It is very critical to devise a preemptive technical strategy to avert any kind of such attacks or the performance degradation. SiteObservers monitoring services are very useful tools to help you preempt such types of losses without incurring huge costs. You can choose the enterprise level SiteObservers monitoring services that can provide you early warning system, detailed causes of the problems, and detailed reports of the events to make your corrective strategy more effective and efficient.

What Does SiteObservers Offers to SMBs?

SiteObservers is an enterprise-level unified monitoring service that offers comprehensive solutions to increase revenue, user experience and brand value through multiple monitoring and technical support services. The main features of its offerings include:

  • Unified platform that offers monitoring solutions for website, application, and WordPress plugins at one place.
  • It is a FREE service with multiple options to upgrade for additional features and capabilities.
  • Affordable prices and plans for paid subscription
  • Prepaid and post-paid billing options
  • 24×7 customer support
  • Support for service level agreement SLA, and root cause analysis RCA.
  • Powerful drill-down options
  • Detail oriented reports
  • Multi-level escalation and alarm management system
  • Support for free Web Test development service

To know more about SiteObservers’ free monitoring services, click here.

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SiteObservers’ Free Web Test Development Service – A Perfect Solution for Your Online Businesses

An Automated Web Test Development, embeds the technical understanding of web developers, simplifies the functions of web administrators, and increases the revenue for business owner by creating a high-level of customer experience in real browsers on cross platforms.

Web Test DevelopmentTesting has been an integral part of any product development life-cycle – software or hardware –, since the inception of engineering, research and development in this world. With the advent of modern software products, the automated testing has replaced the manual testing to a large extent. The automated testing is by and large associated with the operations of products as per desired criteria.

The automated web testing is one of such modern testing techniques, which leave a considerable impact on modern web-based applications and services globally. The automated web test testing have been in the marketplace for more than a two decades now. They are available in different forms and manifestations such as regression testing, cross browser compatibility testing, customer experience in real browser testing, acceptance testing, eCommerce transaction testing, website performance testing, server performance testing, and many others.

According to the Micro-Focus Inc research, the software testing market has silently crossed the $30 billion mark globally in 2011. It is expected to reach $46 billion by the end of 2015. The global market value of cloud-based testing as a service TaaS was recorded as $700 million in 2013 with a consistent growth of over 33% for many years to come. Normally, the automated web test takes care of the following major things.

  • Identification of bugs for all supported browsers
  • Detection of functionality issues on website
  • Measuring overall customer experience in real browser

The development/execution principle of web test is based on black-box testing in which both the knowledge of code and design and the knowledge of website functionality and desired outputs is required. The SiteObservers’ automated web test service is a fully managed service that covers creation, execution and maintenance of all desired functional and usability tests.

Importance of Automated Web Test

Web test importanceThe website performance and the user experience on that particular website play a very critical role in the success of an online business. The automated web tests deal with the identification of any bottlenecks and operational issues on the website through a regular monitoring of desired functions and features automatically. It is has been found by many researches that any website that suffers from loading errors lose more than 48% of their visitors and many of them opt for the competitor websites. The automated web tests help web administrators have deeper perspective on performance as well as on any kind of untoward developments in the smooth working of the website and its functions. The main reasons for using an automated web test are given below.

  • Tracking smooth operation of eCommerce transactions, which are vital for revenue generation
  • Increasing sales and customer satisfaction by providing a detailed insight into customer experience, and an opportunity to avert any potential threat to website performance.
  • Enhancing your competitive edge over your competitors by increasing customer confidence and brand reputation for you business.
  • Getting you increased search engine ranking and great reviews on the internet
  • Increasing your website traffic and create enhanced customer retention ratio
  • Providing you with the peace of regarding the better performance of your business

Why to Choose SiteObservers Free Web Test Service?

SiteObservers free web testThe Micro-Focus survey 2010 suggests that more than 3 quarters of the industry experts feel that the testing/monitoring industry is having shortage of skills in the United Kingdom only. And hiring a skilled professional costs a lot to the organization. SiteObservers clearly understands that all businesses, especially SMBs cannot afford to hire highly qualified programmers for creating and maintaining the web tests due to budget constraints. A system administrator may not have the programming expertise required to create a professional level web test. So, it can become a complex scenario for a business owner to work out. SiteObservers offers free web test development and maintenance service to our customers that purchase the paid contracts/plans.

Our technical experts have full command on our service codes, APIs and web tests. They are a comprehensive team of network admin, system admin, technical managers, and application developers. So, they can provide a comprehensive solution to create a new web test case as well as to maintain it in case of your website undergoes software updates or upgrades. Normally, your existing web tests observe some kind of issues when you update or revise some aspects of your website or eCommerce platforms. So, you will need to change your web test on a regular basis, which is a very difficult task for a web administrator. We solve this problem by providing a fully managed web test service for no charges. Our customer enjoys numerous features and benefits from our enterprise level web test managed service, as given below.

Features & Benefits of Our Free Web Test Service

Benefits of free web testLike every professional service, our web test development and monitoring service offers multiple features, capabilities and benefits to our valued customers. The following list names a few of those benefits of our free automated web test service.

  • It is a fully managed and free service on all paid contracts/plans
  • It offers web test development, modification and full maintenance
  • Provides deeper insight into the user experience in real browsers
  • It can track all functions and features of your website and eCommerce transactions
  • Provides real alerts and does not create any kind of false alerts/alarms
  • Supports numerous monitoring intervals such as 5 minutes, 10 minutes, 15 minutes and many others
  • Available in two types i.e. Standard & WordPress
  • It offers detail oriented reports and root cause analysis capabilities
  • Word class customer support is offered round the clock

To know more about SiteObservers’ free web test development services, click here.

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Is Your Online Store Ready for Upcoming Holiday Season?

A revenue loss of billions of dollars occurs annually due to unplanned downtime/outages of online eCommerce websites of small, medium and large organizations round the globe for numerous unpredictable reasons.

Is your ecommerce website ready for upcoming holiday seasonFacebook and Twitter are two big names in the field of social networking, and Skype is very well known globally due to its highly popular voice over IP (VoIP) communication, chatting and video call services. Hundreds of millions of users depend on these websites to keep in touch with their friends, families, and business partners/stakeholders. All of these websites faced some of the nastiest outages during last two week’s time; thus, a huge havoc was created among the online customers of these services on the internet. These outages caused the substantial losses to the respective companies and the users of those services globally.

Outages – Loss Analysis

A long and nasty outage of Skype services on September 21, 2015 lasted for over 15 hours and hundreds of million users suffered from unavailability and degradation of service. Meanwhile, Facebook faced a worldwide outage of over 30 minutes on September 24, 2015 caused over 1.49 billion users to suffer. Similarly, Twitter faced a nasty outage of about 13 hours on September 14, 2015 and a huge customer base suffered during that period.

These kinds of website, application or service outages cause large scale sufferings not only to the end-users that use those services, but also to the companies that run those services. In fact, the volume of suffering for the service owner companies is much higher than the customers. The service owners face huge financial, credibility and reputation loss due to such service outages. For instance, Amazon online store goes down for just a single minute; the revenue loss it would sustain will be over $66300/minute. Similarly, if we calculate the per minute losses based on the latest financial results of the different companies like Facebook and Google, we find that Google will have to sustain as much as $37260 loss per minute, and Facebook will lose about $31188 per minute.

These figures are raw figures based on the quarterly earnings of the companies. For example, the net revenue of Facebook for the second quarter (Q2) of Y-2015 was $4042 million. If we divide it into 3 months, 30 days, 24 hours, and 60 minutes, we will get the earning of about $31188 per minute. Thus, the total loss for the last outage of 30 minutes, Facebook lost an estimated revenue of about $935648.

This compounding impact of revenue loss for companies is not confined to just large corporate and big online websites, but the impact is equally critical for small, medium and home industries dealing with the online sales, marketing and all other types of services/businesses. According to a research, one single minute of outage leads to about $7,900 average losses to an eCommerce website. This value is much higher for big corporate that is up to $66,240 at an average. Similarly, another research suggests that slow page loading speed costs more than $2.7 billion or about £1.7 billion globally.

Outage Causes

In general, we can say that the outages are due to technical reasons, but in reality, many mistakes related to service management are major cause of such nasty outages. The above cited outage of Skype services was due to huge releases of new configurations that were not properly handled by available client versions running globally, and thus, a huge spike of traffic choked the entire system. The main point to mention here is that outages don’t occur abruptly without any specific reasons; those reasons can be either averted or reduced (at least) by taking different types of measures.

Steps to Avert or Reduce Outages

Having looked at the flabbergasting figures related revenue losses caused by the nasty outages, you would definitely ask yourself if your eCommerce website is ready to handle abrupt traffic increase and other technical issues at the right time either to avert or reduce the financial feared losses to your company. If you have not decided about what steps to take to get your website ready for upcoming holiday season, let me help you out through this article. The major steps that you should take are given below.

  • Use an automated cloud-based website/eCommerce monitoring service.
  • Depute a dedicated resource – either on-premises or remotely – to monitor the service status provided by the monitoring service.
  • Make emergency plans to restore your service immediately in case of any uncontrolled outage occurs.
  • Make the customer compensation and incentivized offers in case your website sustains some faults or glitches that cause inconvenience to the customers.
  • Use web application testing services to make sure all processes of your eCommerce website are working as per desired performance criteria.
  • Use WordPress plugin monitoring services from siteobservers.com to make sure the installed plugins are working properly, if your website is powered by WordPress CMS.
  • Use customer experience monitoring services in real browsers to make sure the customer is having fun to make purchases on your eCommerce website.

There are many cloud-based monitoring services available in the marketplace to choose from. To get more information and get a better experience of an enterprise level website/application monitoring service, click here.

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E-Commerce Transaction Monitoring in Real Browser – A Critical Part of Successful Online Business

Proper monitoring of all steps in a successful eCommerce transaction through the real browser creates great value and user experience for an online buyer.

Ecommerce MonitoringThe global eCommerce market is about to cross a $1 trillion by the end of 2015 and will cross $1.5 trillion by 2018. It is growing at a rate of around 20% annually. Hundreds of thousands online stores come into existence every year globally to boost the value of the eCommerce industry. With a substantial increase in online business, the increase in eCommerce monitoring services is very natural.

Before we dive into the monitoring of major parts of eCommerce transactions, let’s discuss the main components with technical aspects. An eCommerce system consists of three major components, which include Web Server, Database, and Shipping System. The web server deals with the online storefront and eCommerce transactions. The database is used to maintain the items in an online store, and a shipping system that deals with the warehouse, packing, shipping and delivery status of the items that are sold out. The most fundamental component of an online eCommerce site is the web server that handles the ecommerce transactions.

An eCommerce system should always be in a reliable, stable and smooth condition to create a great experience for an online buyer. Any kind of issues with the online commerce system can cause huge damage to your online business. For example, a recent research suggests that 69% of the buyers abandon shopping due multiple problems, especially the technical issues and error messages. The impact on the sale abandonment due to unnecessary information in checkout form was found over 61% of all ecommerce websites. The same study further suggests that more than 92% of the people interpret the checkout form fields wrongly.

It has also been observed that the eCommerce website bugs such as page layout issue, error messages, features failure, link down, site maintenance, process loading issue, slow down of the website are very lethal to the online business. A huge number of customers – and consequently a huge volume of revenue – is lost due to malfunctioning and other issues on your eCommerce website and processes. It is highly desirable to check the critical paths of website such as home page, checkout process, product pages, popular categories, search results and engine, and the help section. In other words, the important pages, processes, and actions of an eCommerce website should be checked on a regular basis to make sure that customers don’t face any kind of problems.

To track the performance of eCommerce website, pages, processes and transactions, it is highly advised to use the automated cloud based ecommerce monitoring service to measure the customer experience in real browser. Some of the most important things related to the ecommerce website that should be monitored through enterprise level monitoring services are listed below.

  • Website Loading Speed
  • System Availability
  • eCommerce Checkout Process
  • Product Content Availability/Validity
  • Payment Process Reliability
  • Shipping Status Reports

You can use the ecommerce monitoring services to track the customer experience with your online processes, pages and features of your website. You can use web application monitoring service to create a professional level eCommerce test case and run in the real browser to measure the real world experience of your customers visiting your online website.

The monitoring of ecommerce transaction parts such as, visiting the desired item page, viewing the features/description of the item, adding to the cart, checkout, and payment process play a very critical role in materializing your online sale. A smooth operation of all these parts of parts gets you a substantial revenue and good reputation for your online website in the customer’s viewpoint. It is important to note that the cart/checkout abandonment ratio for eCommerce website is very high at about 75% to 90% due to different reasons as mentioned above in this article.

So, to make your eCommerce website more productive and a revenue generating machine for you, you should choose an eCommerce monitoring service from an enterprise level Monitoring Service Provider Company. To know more about such an enterprise level free cloud based unified ecommerce monitoring service, click here.

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Top 10 Mobile Application Development Trends 2015 and Beyond

Mobile commerce, security, cloud capabilities, business intelligence and disruptive technologies would remain the central points of the cruising field of mobile app development in 2015 and beyond.

Mobile application trendsA latest research by Rackspace suggests that more than 66% of the executives and managers feel it very difficult to make IT decisions due to fast changing IT technologies in the marketplace. The IDC research forecasted that more than 25% of the total software related budgets of IT organizations would be dedicated to mobile application development and management by 2017. This study further predicted that there would be four times increase in the mobility optimized enterprise applications by 2016. The enhanced enterprise mobility management EMM will remain the major field where more than 50% of the large organizations would invest considerably by the end of 2015. The security of mobility would gear up quickly with an estimation of over 15% of large organizations would implement it by 2015, as per IDC predictions. In such a volatile technological marketplace, the rich features, and the advanced capabilities would remain focal point for the enterprises as well as for the professional mobile app developers in 2015 and beyond.

The mobile application development industry would put special focus on rich features and the advanced capabilities of mobile apps. In this article, the top 10 trends that will influence the mobile app development are given below with full analysis.

1.   MCommerce Focused

mcommerceA research by eMarketer suggests that more than 80% of the internet users own smart phone. The comparative statistics between mobile apps and mobile web usage suggests that 89% of the users spend time on mobile app, while only 11% spend time on mobile website till the second quarter of 2015. Another research suggests that more than 42% of the online sale was generated through mobile app in 2014, and it is expected to grow tremendously in 2015 and beyond. Goldman Sachs has already predicted the mCommerce market to cross $626 billion by 2018 with a consistent growth in the coming years. Such a huge prospect in mCommerce sector will drive enterprises to create mCommerce focused mobile apps during the year 2015 and beyond. A large number of retail sales related mobile apps will remain the central point in the domain of mobile application development.

2.   Business Oriented

BusinessThe business processes are getting more automated and mobility oriented very fast. People prefer to use their smart phones for different activities such as sales, purchases, entertainment, education, work, games, training, communication and many others. They want those activities to perform through mobile apps. This opens up a new era for the entrepreneurs to develop business oriented applications to cater the increasing demands of customers in all walks of life. IDC research predicts that by 2017, mobile applications would consist of 100% of customer-facing line-of-business LOB role, and 75% of internal-facing role line-of-business applications.

This trend to use business oriented mobile applications will remain another major component of the mobile application development business. A substantial success of business oriented apps in different domains and sectors has already set at attractive tendency for the entrepreneurs.

3.   Wearable Gadget Compatibility

wearableAfter the successful launch of Apple smart watch and Google glass have already pave the way for great scope of wearable technologies integrated with the mobile apps. Other than these two well known products, a large number of wearable products are already in the market such as head-gears, jewellery, e-textile and many others. According to IDTECHEX research, the current market value of wearable gadgets in 2015 is over $20 billion, which is expected to cross $70 billion mark by 2025. This growth will encompass all fields of industries especially in telecom, medicine, manufacturing and the automation industries.

Due to such a high potential in the wearable product market, developers and the entrepreneurs will mainly focus on the wearable gadget compatible mobile apps in 2015 and in many years to come.

4.   Security Enhancement

SecurityGartner’s forecast estimates more 75% of mobile applications will face serious security tests from the hackers. The behavior of the hackers will become even more sophisticated and very seriously exploiting to steal the valuable data, and information from the mobile applications. This will compel the application developers to develop more secure and robust mobile applications to cope with the serious security threats posed by the hackers. The lack of powerful security features in many mobile applications has already led many companies to disastrous business bottom lines in the past. Many mobile applications failed completely or partially due to mobile security problems that is a clear warning to the developers of new applications to make sure the newly developed apps are fully equipped with robust secure.

5.   Multi-OS Tug-of-war

Multi OSAndroid operating system (OS) and Apple iOS store are two major contenders in the present marketplace of mobile apps. The number of mobile applications of both OS is over 1.5 million each. That doesn’t mean that other operating systems are not competing at all. The major operating systems that are also flexing their muscles in recent years include blackberry, windows, Amazon app and others. The number of the apps in those stores is also increasing consistently. So, the fight of OS compatible application would not be bipolar, but it will remain multi-OS tug of war not only in 2015, but also much beyond that. But, the major dual battle will be between Android and iOS compatible mobile applications in the year 2015.

6.   Cloud Inspired

Cloud appCloud computing environment has opened up new dimensions for an efficient use of computing resources through different business models. A huge surge in the domain of cloud is anticipated in the coming years to cater the demands of different kinds of products and technologies such as wearable devices, mobile devices, business processes, near field communication NFC based integration, and many others. There will remain a huge demand of mobile applications to sync with numerous products/services running from the cloud on multiple platforms. This will keep the developers motivated to create cloud driven applications for many years to come, especially in 2015. To tap the business potential in cloud based mobile application development, many mobile application development platforms, and software tools are aggressively being launched in the marketplace.

7.   In-App Purchase Capability

In app purchaseIn app purchase is one of the most powerful features that is being integrated into the mobile applications. The Juniper Network’s research predicts that the in-app marketing value will cross $7.1 billion mark in 2015. The volume of total in-app purchase is estimated at about $36 billion by 2017, says Gartner’s research. It will be about 48% revenue of the entire mobile app revenue, which is estimated about $77 billion in 2017. The advertisement revenue will cross $10 billion mark by 2017.

In the light of the above exciting figures, it is very clear for the application developers to integrate in-app purchase capabilities in their mobile applications to tap the market potential in their favor.

8.   Data Analysis Capabilities

data analysisThe big data is one of the biggest challenges for the business world nowadays. The volume of data based on IP only will cross 1 Zeta byte by 2016 that is equal to 1000 Exabyte of data. It will keep expanding at a very high rate to reach annual data pile of whopping 2 Zeta bytes in 2019. A substantial volume of data will be created by mobile apps. To process the huge amount of data that will enable the enterprises to make most of the business intelligence hidden in the heap of raw data, very powerful data processing and data reporting mechanism should be integrated in all new mobile applications. The developers of new mobile application will focus on the data analysis capabilities of the mobile applications to better utilize the information related to behavior and activities of online users.

9.   Gaming Capabilities

gaming appsGames have already recorded huge successes on desktops, laptops, gaming consoles and mobile devices. The trend of gaming oriented application will remain another central point of interest for the mobile app developers. NewZoo forecast estimates the mobile gaming application market to cross $30 billion in 2015 and will reach a whopping market of $40.9 billion by 2017. According to eMarketer research report, in the USA only, the growth of mobile gaming revenue is expected to remain at about 16.5% to cross the $3 billion market value in 2015. In the year 2015, the revenue generated by mobile gaming apps will overtake the console gaming revenue. The growth rate is anticipated to remain very high in the next few years.

In such an aggressively growing market, it is very imperative for the enterprises, and application developers to focus on gaming mobile apps in the coming years. The trend of gaming apps and the gaming features in other applications will thrive in many years to come.

10.   HTML5 Focused

HTML5Disruptive technology is one of the most important phenomena in the business world that puts the strategists in a rough patch every time to decide about the best technology for their mobile apps or websites. HTML5 is one of the examples of such new technology that embeds many rich features related to animation and real time content. It is considered as the replacement of flash and other rich media content players. Now, the mobile application developers would like to use the HTML 5 compatible mobile apps to run on hybrid platforms rather than working on just one single platform. So, the HTML 5 will remain another important trend setter in the marketplace of mobile apps in 2015 and beyond.

One of the most important concerns of application developers and entrepreneurs would remain the performance, security and reliability of the applications in many years to come. There are many options available to improve the mobile apps in the marketplace such as mobile app monitoring services, application testing services and mobile app performance monitoring services. To know more about an enterprise level free mobile application monitoring service, click here.

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Top 10 Useful Web Analytics Tools for an Industry Grade Web Analysis

An efficient web analytic tool is characterized by the features and capabilities that create value for the web owners to help successfully achieve their desired objectives via deeper insight into the raw data pertaining to web site visitors.

Web analytics imageThe business intelligence (BI) plays an instrumental role in the present day competitive business ecosystem across the globe. Proper business decisions made in the light of modern BI findings can increase ROI of the company to over 1000%, many latest researches suggest. The BI market is expected to cross $114 million by 2018, as per AT Kearney forecast. Meanwhile, the CRM predicted that web analytics market will cross $3.09 billion by 2019. The reasons for increasing market value of web analytics is due to some very good reasons such as, it helps analyze traffic behavior, support for real time data analysis, in page analysis of visitor activities and many others. These factors help businesses to streamline their websites and business strategies with the existing business trends and customer behaviors to achieve the most desired business bottom lines of their respective companies.

There are numerous web analytic tools available in the marketplace that offer industry grade features and capabilities to analyze the behavior of website traffic more specifically. Top 10 useful web analytic tools for SMBs to monitor website traffic are given below:

1.   Google Analytics

Google AnalyticsThe Google analytics tool is one of the most popular web analysis tools in all types of industries, especially in SMB enterprises. A whopping 52% of all websites all over the world use Google Analytics tool for their traffic analysis; that counts for as much as 82.4% of financial market share of web analytics business, as revealed in the W3Techs report. Google Analytics is available in free as well as premium plans for all sized business and corporations to choose from. The major features of this web analytic tool include the professional grade reports and analysis of the visitor’s behavior, and the source from where the visitors are coming from. It helps you make your business decisions very effectively via deeper perspectives on different parameters of traffic behaviors. It is very beneficial for those website owners that use Google Adwords for their marketing strategies. It provides deeper information about visitor activities on your website, their origination, their devices, browsers and many other such things.

2.   KISSmetrics

kissmetricsKISSmetrics is another powerful tool that is used by a large number of websites. As per different researches, about 0.1% of all websites use this useful web analytics tool for the analysis of their website and its traffic. Kissmetrics was launched in 2008 with the headquarters situated in San Francisco, California. It is an intuitive tool with very easy-to-understand interface. It offers numerous types of reports such as funnel report, people searches, A/B test reports and many others. You can export the desired data for a deeper analysis for business intelligence purposes of your business easily. Powerful graphical presentation is another attractive feature of this tool. It is capable to pinpoint the flaws on your website that hinder the business growth. It offers detailed information about every segment with different parameters such as conversion rate, revenue and others. This web analytic tool is available at very affordable prices starting from $200 per month.

3.   MOZ Analytics

MOZ analyticsMOZ analytics is a very powerful tool to track and analyze your marketing efforts via multiple campaigns that you start online for product/service marketing. It provides deep insight into the traffic behavior, sources of traffic and flaws on your website that can repel your visitors from becoming your customers. It also informs you about the activities of your competitors in the market so that you can devise better business strategies to establish a competitive advantage in your company’s favor. It is a comprehensive platform that deals with searches, links, contents, social and brands all at one place. In short, it helps every marketer, and business owner to make powerful marketing strategies for increasing the targeted section of audience, and covert them into customers in an effective way. This tool is available in different plans starting from as low as just $99/month. It offers one month free trial on all plans and offerings. It is highly suitable for online marketers and the web administrators that are managing their own marketing strategies.

4.   ChartBeat

chartbeat web analyticsChartBeat’s market share accounts for about 0.2% of global web analytics market value. It is a real time web analysis tool that provides you with the real time information about behavior of your customers as well as the effectiveness of online content. It is very useful for publishers, news agencies and blogs to get real time information about the content and readers to optimize the best content for interested readers in real time as well as for the future endeavors. This tool is very helpful for marketers, editors and brand advertisers too. The company is headquartered in New York City, United States of America. It offers detailed information at page level of a website in real time environment.  It is also available in mobile application version for better customer experience while at go.

5.   Clicky

Clicky web analyticsClicky is another very powerful and all-in-one comprehensive web analysis tool. In some domains of businesses, it is considered as second to Google Analytics. The market share of this powerful tools accounts for as much as 0.5% of global market with more than 864 thousand websites fully dependent on this web analysis software. It is a real time web analysis tool with many industry grade features that make it one of the powerful tools of the kind. The major features of this web analytic tool include real time monitoring, detail oriented information, individual visitor data record, and support for up-time monitoring, on-site analysis and heat-maps all in real time. It is very simple and easy-to-use tool with an intuitive interface. This tool is available as a free as well as paid plans. You can also get a custom quote for your specific business requirements. The paid plans start from just $9.99/month with all basic and some advanced features.

6.   Woopra

Woopra web analyticsWoopra is a real-time data analysis tool for websites that support customized notifications, up-time monitoring of website, and many kinds of data driven web content. It was launched in 2008 at San Francisco, California. Currently, it is being used by over 0.1% of global websites. You can also customize funnels, segmentation, retention parameters and much more. It supports the integration with other platforms, and mobile applications without any changes in codes at all. This software is perfectly matching for all kinds of businesses and industries such as travel, e-commerce, SaaS, banking, finance, gaming, mobile apps, and many others. Woopra offers numerous plans and solutions based on a wide range of industries. The basic plan of Woopra is free, and the paid plan starts from as low as just $79.95/month. You can get a custom quote for enterprise solution based on your company requirements.

7.   Crazy Egg

Crazy egg web analyticsCrazy Egg is a great web analysis tool that provides you with the detailed information of the user activities on your website. It was launched in 2008, and the headquarters of the company is located at La Mirada, California. This software is being used by more than 50 thousand clients with a global market share of about 0.8%, as per W3Techs survey. It provides the web administrators with the details of the sources of the traffic that land on your website, and what are those visitors clicking on, and how long do they stay on certain areas of the website. This software is powered by highly featured tools such as heat-map, overlay, scroll-map and others. It speeds up your analysis related to website users, and thus, increase ROI of your business. Crazy Egg is very simple and easy-to-use software to have a deeper perspective on all types of websites. It supports six highly featured types of reports with the graphic presentation of data records. This tool is available in 4 attractive plans starting from $9/month; and every plan of it is powered by 30 days free trial.

8.   GoSquared

GoSquared web analyticsGoSquared web analytic tool specializes in the analysis of users’/customers’ data to find you meaningful information regarding their activities in real time environment. You can establish some meaningful personal relationships with your customers, and users based on the information collected through this powerful tool. This is a comprehensive platform that tracks, analyzes and provides detailed reports on a single unified platform. Your marketing team can establish good relationships with customers based on their interests to increase valuable traffic on your website.

It is very simple and intuitive software, which does not need any kind of training to operate it. Any person with a little knowledge of internet and websites can easily manage this software. It offers free 1000 data points on a monthly basis; you are only charged for additional data points that you use. You can also enjoy 14 days free trial period on all its plans.

9.   Mint

Mint Web AnalyticsMint web analytic tool owns about 0.1% of the global market share. It is very useful and featured web analytic tool to monitor on-premises real time activities of users, customers, referrals and search engines. It provides you with the deeper analysis and detailed oriented reports of the activities performed on your website by the visitors. It provides detailed information about popular pages, searches, types of user agents, speed of website loading, activities of visitors, and the source of traffic that is coming to your website. It offers flat rate of just $30/website/month. You can also upgrade your plan to Mint-2 for just additional 19 dollars. So, it is affordable web analytic tool for all sized businesses.

10.   Piwik

Piwik web analyticsPiwik is an open source web analytic tool that is not only a featured one but also free of charges to download, use and contribute to the code of the platform. At the time this article is written, the number of downloads of this software crossed 2.5 million mark; and the number is counting on a regular basis. According to W3Techs research report, the share of Piwik Web Analytics stands at 1.3% of the global market. Piwik has opened up new era for website monitoring based on an open source license. It is currently used by more than 1 Million websites globally, and number is counting very fast. It supports the mobile applications for both Android and iOS phones. It provides the detailed information about the user activities, and on-page analysis of your website. It has almost similar types of features that are offered by Google Analytics software. It is free to download and use for on-premise services, but will have to pay as much as $65/month for cloud hosted Piwik services. You can also enjoy 30 days free trial on cloud Piwik web analytic services.

The monitoring of your website for the visitor activities is one of the best approach to have deeper perspective on the experience of visitors on your website; but, to make sure your website or application is performing well as per desired criteria or performance levels, you should monitor your website and application via enterprise level monitoring service. To know more about an enterprise level web monitoring and application monitoring service, click here.

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Prospects of Website/Application Monitoring Business – An Insight Analysis

Multiple technical, and commercial factors such as growth in cloud investments, increasing data security threats, expanding online retail market, and new emerging markets and technologies augur very well for the website/application monitoring business globally.

monitoring service

Technological innovation in business, and emergence of new IT technologies are changing the landscapes of global businesses very rapidly. Newer business models and technologies are making inroads in every market all around the world to realize the business goals via capitalization of the market potentials. The rapidly increasing cloud infrastructure, mushrooming of mobiles apps, grand success of container technology, and fast rising threats to the data on the internet are driving the needs of comprehensive business automation, and real time monitoring of websites, servers and applications in the global business ecosystem.

In this article, we are going to dive deeper into the prospects of website and application monitoring business in the light of some fundamental technical and commercial factors. The main driving forces of online monitoring industry are discussed below.

·        Whopping Threat of Data Breaches

data threatThe recent research of Juniper Networks reveals that the cost of data breaches will cross a whopping $2.1 trillion mark by the year 2019. It will be four times the cost that existing market is bearing in 2015 with an average increase of over 25% annually. Meanwhile, the research has also found out some very important things that the consistent growth of data breach on mobiles and internet of things (IoT) is becoming an alarming factor in near future. According to Dell Corporation research report, more than 50% of the company executives anticipate a huge increase in the security budgets, which will increase the possibilities of increase in monitoring demands too.

To cope with such a huge threat to data, an online monitoring and automation of different processes will be required at a large scale. So, it will prove one of the powerful driving forces for increase in the demand of website, server and application monitoring services.

·        Grand Success of Container Technology

container techCisco systems research discloses the fact that the change in technology has become a very consistent phenomenon. More than 25% of the global companies are seriously considering investing in the change of technologies; and more than 40% of incumbent companies are displaced due to digital disruptions, says Cisco research. The newer digital disruption in the marketplace has emerged in the form of container technology in the domain of cloud computing and application development. The container technology has made deep inroads into the cloud computing; the grand success of Dockers Containers and the running of all Google software in the containers are a few very important examples to estimate the power of container technologies in near future. Docker software platform has been downloaded for more than 400 million times, and more than 75,000 applications are available in Docker Hub currently. It is also important to note that more than 50,000 third party projects are running on Dockers presently. It has made very easy for developers and SMBs to develop and run software applications in a virtual container very fast and efficiently.

A huge increase in software development and business automation is round the corner; consequently, it will increase the demand in application monitoring service across the globe. Monitoring the containers and their application is opening up a new era for application monitoring very shortly.

·        Massive IT Investments

Stack of dollarsIf we look at the global IT investment profile, we will find that a huge increase in the investment on IT infrastructure, business process automation, software application development, and system security is being recorded consistently. According to the IDC research report, the cloud infrastructure spending in 2015 will cross $33.4 billion with a substantial increase of over 26.4% in comparison with the 2014 figures. Meanwhile, cloud infrastructure investment will top $54.6 billion by 2019. IDC estimated more than $67 billion spending on non-cloud IT infrastructure. The forecast made by Computerworld anticipates more than 46% increase in security spending, followed by cloud computing at 42%. The spending in business analytics, storage, and wireless mobile is estimated 38%, 36% and 35% respectively. Gartner’s forecast predicts that the overall IT spending will reach $3,828 billion in all IT sectors such as enterprise software, IT services, telecom services, data center systems, and IT devices. The main growth will be noticed in software development sector at about 5.5% increase.

These massive investments are increasing the number of applications, servers, websites, online stores, mobile apps, and other business automation processes, which will definitely require extensive monitoring for better performance. So, monitoring services will be needed at larger scale in the near future.

·        Explosion of IoT Bomb

Internet of thingsNowadays, the internet of things (IoT) is the commonest buzz in the domain of internet and information technology. This is a modern concept of a network of the everyday objects that will have connectivity to the internet, and can communicate with each other like our present day computers. It has already taken pace with an estimated market of over $1.7 trillion by 2020 from $656 billion market in 2014, as estimated by many researches in the marketplace. According to the IDC prediction, the IoT market will grow at 19% in 2015 only. IoT in manufacturing sectors will grow at about 18.6% to reach $98.8 billion market volume by 2018. Strategy Analytics survey reveals that more than 30% of the global companies have already implemented IoT in their business in one way or the other; and this trend will continue for many years to come.

If we look at the prospective side of requirements to manage the interconnected things on the internet, we can easily predict a substantial growth in application, and device monitoring services in very near future.

·        Gigantic Scope of Software Applications

software appsAs we know, the number of mobile applications is increasing at a very fast pace, especially Android and iOS apps. The current number of mobile apps is more 3.8 million, and it is growing exponentially. Gartner predicts a whopping spending of over $335 billion in enterprise software in 2015 at the rate of 5.5% increase. Meanwhile, the Statista anticipates spending of over $328 billion in the domain of software development in 2015.  According to IDC predictions, more than 35% of the new applications will use cloud-based platforms for fast software development life-cycles and business innovation by 2017. The global SaaS revenue is going to cross $106 billion by 2016, as per forecast by IDC. Similarly, the business process management revenue will cross $10 billion mark – as suggested by WinterGreen Research – by the year 2020.

These figures augur very well for the online monitoring of web applications as well as mobile application monitoring business for many years to come.

·        New Emerging Markets

emerging marketsThe 21st century is considered as ‘Century for Asia’ in which numerous big Asian economies are emerging very fast. There will be a huge demand of software applications, business automation, cloud infrastructure and other IT resources and services. The major emerging global economies include India, Russia, China, Hong Kong, Singapore, Brazil, Mexico, South Africa, and others. China and India are going to be large IT hubs shortly. According to AMI estimates, the Indian retail market will spend as much as $81 billion on IT by 2020. The growth in the investment in the SaaS will remain at an average of above 28%. The current initiative of Indian government to digitize whole India can open up new dimensions for IT businesses for global players as well as for many new startups.

In such an attractive global business environment where a large number of positive market drivers and stimulus are available, everybody can easily anticipate a substantial growth in the automation of applications, systems, and website monitoring services in near future. To get more information about an enterprise-level free application monitoring service, click here.

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How Container-Based Technology Is an Attractive Option for Startups/SMBs?

The efficient use of underlying infrastructure, increased security, reduced cost, and effective software development options makes the container based virtualization technology highly suitable for startups and SMBs.

Container technologyImpact of cloud computing has become one of the most influential factors in the present era of technology based businesses. The basic component of cloud computing concept is virtualization technology, which enables the users to create/run virtual environments or virutal machines (VMs) on the same hardware resources of a sever. The virtualization increased the efficiency and the utilization of hardware resources, and created many value added services for the enterprises. Now, the virtualization market, which is worth of billions of dollars is being seriously challenged by new concept of virtualization called as operating system OS level virtualization or container-based virtualization. The OS-level virtualization allows users to create/run several isolated guest VMs (Virtual Machines) known as containers on one single underlying operating system, and the entire virtualization layer runs as an application on the core operating system. These containers decrease the overheads of creating separate environment for normal virtual machines through hypervisors. Thus, containers are more efficient, fast, isolated and easily manageable as compared to traditional VMs.

In today’s technology-based business ecosystem, the growth of business increasingly relies on the development and the deployment of new applications to boost the innovation and subsequently the productivity. A fast speed and flexibility are two important factors that are highly needed in such a competitive environment to develop/deploy applications at the speed that the modern businesses need. It is estimated by the Docker Inc, the pioneer of container technology that the containers are twice faster than hypervisor based virtual machines. It provides full flexibility to both the developers and the administrators to quickly develop applications, deploy them, and make changes at the speed business needs them.

Thus, the container technology is becoming one of the most attractive options for all sized businesses, especially for startups and SMBs. There are many good reasons for this attraction; a few of them are discussed below.

Open Source Technology

Open soruceIt is very natural that majority of the SMBs and startups have very limited resources and have to manage multiple business processes within the narrow budget spaces. The container technology is an open source platform and supports multiple distributions of Linux, which is also an open source platform. This technology has also been integrated with the Microsoft Windows server platform and upcoming Hyper-V container to offer more flexibility. There are many platforms available for different businesses under GNU and Apache licenses to benefit from such as Docker, OpenVZ, Linux-VServer and others.

Lightweight, Fast & Efficient

Fast and efficientAnother important attraction of this technology is that it is lightweight and adds very low (negligible) overheads. Thus, the speed and efficiency offered by this technology is awesome. Many developers love the platforms based on container technology for their high efficiency and great speed. Due to fast speed, the platform increases the system capacity tremendously; thus, a very effective use of available hardware is realized through these platforms easily. There is no load of multiple operating systems on the hardware resources, so they are used very effectively to increase the capacity of the system to handle numerous application development and deployment environments simultaneously. An administrator can pause and start any application container to reschedule the server resources at any point of time. Thus, it can offer great efficiency and effective utilization of resources.

Increased Security Level

Increased securityContainer based virtualization isolates the entire application ecosystem as a distributed application on the same operating system to offer great security. This technology has capability to provide an updated security profile as offered in Dockers platform, to offer industry great security to the applications. As each application is isolated from the other applications on a single server; so, great reliability and security can be achieved by the use of container based platforms.

Effective Software Development

efficient software developemnetContainer technology is very useful for software developers and application administrators. It was primarily developed for developers to quickly develop, run and ship their applications in such a way that they are very fast to run and make changes in any running application environment without any big overhauling of the systems. Container based technology allows different platforms to bundle a software application into a complete file system that includes all tools it requires to run such as code, system tools, libraries and others. Thus, a software development through efficient APIs integrated in container-based platforms has become a great attraction for the developers.

Easy Collaboration

Easy coordinationContainer technology offers a common environment for both the administrators and software developers; so, they can coordinate and collaborate very fast and easily. The shipping of the application is very efficient in this ecosystem. You can ship the distributed application without worrying about the environment inconsistency.

The most important thing for an efficient use of container technology is monitoring of the resources virtualized under the given operating system, and the distributed applications implemented on a server. To learn more about the enterprise level free application monitoring and cloud monitoring service click here.

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