Top 10 Tips – How to Improve Web Performance?

More than 97% ratio of the newly established eCommerce websites fails to achieve the desired business objectives due to many reasons that include the poor website performance as one of the top factors.  

tips on web performanceThe total number of online websites at the time of writing of this article is about 954 millions, and the number of internet users stands at about 3.246 billion. The number of internet users and online websites is increasing very fast with every passing second. About 4 new websites are being added to this gigantic number of online websites with every passing second. A careful estimate of RJMetrics suggests that the number of eCommerce websites constitutes roughly about 10% to 12% of the entire websites on the internet. If we consider it as the baseline, then the total number of eCommerce websites – all types – must be around 9 millions. The Lemon Stand forecast the number as 12 million eCommerce websites in 2015.

Irrespective of the question what types of websites are there on the internet, a huge chunk of these websites has been established purely to make money one way or the other. The eCommerce global market in 2015 is estimated at about $1.6 trillion, which is just a 6.6% of total global retail sales. The eCommerce market is growing at double digits annually, owing to a huge potential in the near future round the globe. The current growth is tentatively estimated at over 20% in 2015.

To create a medium sized website costs in the range of about $8,000 to $18,000; while maintaining this website costs about $1,200 to $1,500 annually. You will need search engine optimization SEO and web performance optimization WPO services, which will cost you about $700 to $1,000 per month. In such circumstances, the impact of poor performance of your website for your business is very huge.

More than 80% of the people who face bad experience don’t return to your website, and over 50% of those visitors share their bad experience with others through different media aggressively. According to the Load Impact research report, more than 53% of eCommerce related people believe that they lost revenue due to the website performance in 2013. And, more than 18% of online shopper abandon cart due to bad performance; the Load Impact research suggests further. Thus, a huge damage is sure to happen, if your website does not perform as per desired standards. To avoid this gigantic damage to your online business, you should follow the following top 10 tips to improve the performance of your website.

1.     Stay away from Redirects

RedirectsThe redirect is very useful in the field of web environment for different purposes, but it has numerous downsides too. For example, the redirects – especially 301 & 302 status codes – create problems with your web performance, and SEO campaigns. Thus, your eCommerce website may sustain a substantial business loss, if you are using redirects extensively. It becomes even worse when you insert it between a page and an HTML document because it causes substantial delays to load a document. So, redirects are detrimental for customer experience and web performance. Similarly, it is also recommended to avoid any kind of bad requests such as HTTP 404 error, and such other kinds.

2.     Reduced HTTP Requests & DNS Look-ups

Reduced http requestsThe HTTP request is a multi-step process; therefore, it takes some time to accomplish the desired task. Thus, your website slows down after every HTTP request that is made on your website. You can reduce it by using the cache option on the dedicated servers from different service providers or by making your own with the detailed information about the websites.

Secondly, the DNS lookup takes a substantial time to resolve the IP address of the website address. So, it directly impacts the performance of your website. Therefore, it is recommended to keep it as low as possible by using the caching and other fast DNS service options.

3.     Employ Content Delivery Network CDN

CDNThe content delivery network is an integrated service of content through multiple servers networked through cloud computing globally. According to the Markets&Markets forecast, the CDN’s global business value is estimated at about $15.73 billion by 2020. The CDN service providers offer fast and reliable service to deliver static content such as images, downloadable files, multimedia files, and other such types of content from the geographically nearest server in the area from where request for content has originated. The large files slow down your websites, if you are using the same server from your main location. This issue can easily be resolved by using CDN service.

4.     Use of Gzip Components

GzipWith the advancement in the technologies, especially in the browser’s capabilities, the transportation of compressed content has become very common in web transactions. It is a great idea to configure your web server to compress the requested content through Gzip, and sent to the supported browsers. This increases the speed, and decreases the bandwidth usage on the internet; thus, you can create a great experience for the visitors on your website. So, the compressed html code increases the speed of your website substantially.

5.     Minify CSS & JavaScript

minify codeThe lesser the code processing, the faster the speed of your website! To achieve a faster speed, the minifying of the CSS and JavaScripts is a very important factor. You can increase the speed of your website by implementing the industry best practices in your website, such as code minifying. The major components related to CSS & JavaScript minifying include JavaScript compression, CSS optimization, CSS compression and others. Another important thing to increase the speed of the website is to avoid CSS expressions. This takes substantial processing resources in frequent evaluations as well as the production of backgrounds. Meanwhile, it is not supported in all browsers equally. So, it is a good idea to avoid the CSS expressions.

6.     Effective Use of Cache

cacheThe efficient use of the caching option increases the speed of your website substantially. You can cache the output of frequently used requests at both the server-end and the browser-end. You can decrease the database processing time by effectively implementing the cache output at server side. Similarly, a browser based cache can increase the response time against the HTTP requests. You can also make AJAX cacheable to increase the speed and performance of your website easily. The main reason behind the increased performance of your website due to effective use of cache lies in the reduced processing and the transmission of same data output.

7.     Use of Better Infrastructure

better infrastructureA robust infrastructure always plays an instrumental role in every field of industries. Likewise, the use of better IT infrastructure increases the performance, reliability and customer satisfaction for an online website. There are many options for IT infrastructure to choose from, such as shared resources, dedicated servers, third party hosting, on-premises hosting and many others. All these options have their own advantages and shortcomings. The more you pay the better service you get. So, it is highly recommended to use dedicated servers and IT resources to make your website perform more efficiently. Moreover, the advanced technologies should also be used in all parts and sections of your eCommerce website.

8.     Keep Style Sheet at Top & Scripts at Bottom

Style sheetTo achieve the better website performance, you should follow the basic technical axiom “Style Sheet at Top & Scripts at Bottom”. If you put the scripts at the top of the web page code, the progressive rendering would not be allowed; thus, your page will not show the loading progress until the entire page is loaded. That creates a bad experience for the visitors. The style sheets put at the top will allow the progressive rendering and thus, the client will have a good experience. Moreover, the implementation of this formula also increases the speed of your website.

9.     Optimize HTML & Images

HTMLThe parsing of your page in the browser is directly affected by the HTML code complexity. If your code is copied from the word processor or it is written in a complex and nested format, it will decrease the speed of your web page due the fact that, it takes a bit longer to assess and execute all characters, formats and symbols. It is always recommended to use simple structured HTML code, which is in compliance with the industry’s technical standards.

The optimization of images is another critical part to enhance the performance of your web environment. You should carefully choose the best suited image that is best for your desired objectives. To optimize the images, you need to take care of its format, resolution, size, quality and supported features. You should also take care of SEO features in the image optimization.

10.      Use of an Enterprise Level Website Monitoring Service

Siteobservers1After having implemented all above mentioned tips, you should make sure that everything is functioning properly to achieve the desired performance objectives. You can do it by using the enterprise level website monitoring service such as SiteObservers‘ unified website monitoring services. This monitoring service offers you numerous options to track and resolve the performance related issues with the help of many features and capabilities, such as powerful drill down options, true and timely alerts and warnings, detailed reports, and root cause analysis support and many more.

To get a deeper perspective on the current performance of your web platform, try SiteObservers FREE monitoring services now.

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How SiteObservers Monitors Help SMBs in Achieving Sustainable Business Growth?

Consistent website performance, early warning system, responsive customer support and great customer experience create a competitive edge for a sustainable business growth in this fiercely competitive business ecosystem.

SiteObservers sustainble growthAccording to the Micro-Focus, Inc research, the software testing market silently crossed the $46 billion globally. This silent increase in testing happened due to the fact that the software errors incurred over $59.5 billion loss per year in 2011, only in the USA. The current loss is estimated at about $90 billion in the USA market. The other major factors that cause serious losses to the global IT industry include website low performance, IT resources’ bottle-necking, improper monitoring of unwanted incidents in the network/systems, power outages, and others.

The testing and monitoring of your online system or application plays an instrumental role in the sustainable growth of online businesses, especially the small and medium sized businesses. Micro-Focus estimated the cloud-based testing (TaaS) market value at about $700 million in 2013 with an average growth of over 33% per annum.

The service downtime is another frightening factor that hits IT businesses very badly on a regular basis. According to the IDC research, the total loss to the Fortune 1000 companies due to application down-time falls in the region of $1.25 to $2.5 billion per year with an average of over $100,000 cost per hour. International working group on cloud computing resilience IWGCR studied the impact of prominent 28 cloud service providers in 2013. It found that those cloud service providers sustained a loss of over $273 million during 2007-2012 due to unplanned outages.

The total losses sustained by SMBs due to the issues related to information technology include both the tangible and intangible losses. The tangible losses result in due to the loss of wages, transaction revenue, legal penalties, corrective maintenance cost, and many others. The indirect cost may include brand damage, loss of customer confidence, loss of partner’s goodwill, and decrease in the morale of the company’s owners and employees.

To overcome all those issues that can hinder the sustainable growth of SMBs, SiteObservers cloud-based monitoring service offers a comprehensive solution either to minimize the damage or to avert is completely. SiteObservers offers solutions that help reduce both the tangible and intangible losses to your businesses.

It offers numerous kinds of monitoring services, such as website monitoring, application monitoring, mobile monitoring, customer experience monitoring in a real browser, server monitoring, SQL monitoring, MySQL and many others. A small and medium sized business can fully benefit from SiteObservers monitoring services to achieve the following major business objectives.

1.     Decreasing Downtime

DowntimeThe KISSMETRICS research suggests that more than 44% of the customers that face bad online experience on your website or web service platform are likely to tell about that experience to other shoppers. Thus, a substantial damage is likely to occur to your business and brand reputation.

SiteObservers helps SMBs to keep an eagle eye on any kind of untoward incidents that occur in your online systems, and alert you immediately to take preventive measure either to avoid or reduce the downtime. The major services that can help reduce the downtime of your online services include website monitoring, server performance monitoring, application monitoring and others.

A comprehensive automated monitoring services offer not only the options to detect the faults before they impacts the customers, but also provides a deeper perspective on the issues to get them resolved as quick as possible. Thus, you enjoy a full command over the services that you offer to your valued customers.

2.     Increasing Revenue

increasing revenueIncreasing the traffic volume, and subsequently the conversion ratio has always been a major problem for small and medium sized business in this cut-throat competitive marketplace. According to the Wasp Barcode Company’s State of Small Business 2015 report, more than 48% of small businesses consider a big challenge to increase the revenue in this competitive business ecosystem. Nevertheless, a sizable majority of over 57% SMB executives estimates an increase in the revenue in 2015.

A properly monitored and well maintained website/web-service help increases the potential traffic and consequently the revenue in multiple ways, such as increasing your search engine ranking, increasing customer experience, reducing negative preaching by your unsatisfied customer, and getting indirect referral sales. This all can happen with the help of close monitoring of your online services by the enterprise-level unified monitoring services of SiteObservers. Its services help you achieve the objectives of 99.99% service up-time, and subsequently help increase the traffic of your potential customers.

It helps improve the response time, speed and service level agreement SLA objectives through highly professional monitoring and alert systems.

3.     Improving User Experience

user experienceA huge ratio of over 56% of SMB executives thinks that the improvement in customer experience, and the retention of existing customer are two major strategies to increase the revenue of a small business, reveals the WASP Technologies research. The same research also says that more than 38% of the SMBs wants to invest in information technologies to make their business processes more efficient. This is clear indication that the automated monitoring of user experience in real browsers is one of the important aspects to achieve the sustainable business growth.

SiteObservers offers enterprise level user experience monitoring services for all types of websites, mobile apps, web applications, and WordPress plugins. The server performance monitoring of popular database and OS platforms increases the reliability and customer satisfaction; thus, SiteObservers’ services play an instrumental role in increasing the customer experience and confidence in your online website and products.

4.     Preempting Damages

Prempting damagesThe Global Threat Intelligence Report 2015 suggests that the cost of one incident report regarding the DDoS attack is about $2000, which includes investigation, correction and creation of report. This is the direct cost, but what about the indirect cost and fringe damages such as revenue loss, customer loss, brand reputation loss and many such other factors?

It is very critical to devise a preemptive technical strategy to avert any kind of such attacks or the performance degradation. SiteObservers monitoring services are very useful tools to help you preempt such types of losses without incurring huge costs. You can choose the enterprise level SiteObservers monitoring services that can provide you early warning system, detailed causes of the problems, and detailed reports of the events to make your corrective strategy more effective and efficient.

What Does SiteObservers Offers to SMBs?

SiteObservers is an enterprise-level unified monitoring service that offers comprehensive solutions to increase revenue, user experience and brand value through multiple monitoring and technical support services. The main features of its offerings include:

  • Unified platform that offers monitoring solutions for website, application, and WordPress plugins at one place.
  • It is a FREE service with multiple options to upgrade for additional features and capabilities.
  • Affordable prices and plans for paid subscription
  • Prepaid and post-paid billing options
  • 24×7 customer support
  • Support for service level agreement SLA, and root cause analysis RCA.
  • Powerful drill-down options
  • Detail oriented reports
  • Multi-level escalation and alarm management system
  • Support for free Web Test development service

To know more about SiteObservers’ free monitoring services, click here.

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Is Your Online Store Ready for Upcoming Holiday Season?

A revenue loss of billions of dollars occurs annually due to unplanned downtime/outages of online eCommerce websites of small, medium and large organizations round the globe for numerous unpredictable reasons.

Is your ecommerce website ready for upcoming holiday seasonFacebook and Twitter are two big names in the field of social networking, and Skype is very well known globally due to its highly popular voice over IP (VoIP) communication, chatting and video call services. Hundreds of millions of users depend on these websites to keep in touch with their friends, families, and business partners/stakeholders. All of these websites faced some of the nastiest outages during last two week’s time; thus, a huge havoc was created among the online customers of these services on the internet. These outages caused the substantial losses to the respective companies and the users of those services globally.

Outages – Loss Analysis

A long and nasty outage of Skype services on September 21, 2015 lasted for over 15 hours and hundreds of million users suffered from unavailability and degradation of service. Meanwhile, Facebook faced a worldwide outage of over 30 minutes on September 24, 2015 caused over 1.49 billion users to suffer. Similarly, Twitter faced a nasty outage of about 13 hours on September 14, 2015 and a huge customer base suffered during that period.

These kinds of website, application or service outages cause large scale sufferings not only to the end-users that use those services, but also to the companies that run those services. In fact, the volume of suffering for the service owner companies is much higher than the customers. The service owners face huge financial, credibility and reputation loss due to such service outages. For instance, Amazon online store goes down for just a single minute; the revenue loss it would sustain will be over $66300/minute. Similarly, if we calculate the per minute losses based on the latest financial results of the different companies like Facebook and Google, we find that Google will have to sustain as much as $37260 loss per minute, and Facebook will lose about $31188 per minute.

These figures are raw figures based on the quarterly earnings of the companies. For example, the net revenue of Facebook for the second quarter (Q2) of Y-2015 was $4042 million. If we divide it into 3 months, 30 days, 24 hours, and 60 minutes, we will get the earning of about $31188 per minute. Thus, the total loss for the last outage of 30 minutes, Facebook lost an estimated revenue of about $935648.

This compounding impact of revenue loss for companies is not confined to just large corporate and big online websites, but the impact is equally critical for small, medium and home industries dealing with the online sales, marketing and all other types of services/businesses. According to a research, one single minute of outage leads to about $7,900 average losses to an eCommerce website. This value is much higher for big corporate that is up to $66,240 at an average. Similarly, another research suggests that slow page loading speed costs more than $2.7 billion or about £1.7 billion globally.

Outage Causes

In general, we can say that the outages are due to technical reasons, but in reality, many mistakes related to service management are major cause of such nasty outages. The above cited outage of Skype services was due to huge releases of new configurations that were not properly handled by available client versions running globally, and thus, a huge spike of traffic choked the entire system. The main point to mention here is that outages don’t occur abruptly without any specific reasons; those reasons can be either averted or reduced (at least) by taking different types of measures.

Steps to Avert or Reduce Outages

Having looked at the flabbergasting figures related revenue losses caused by the nasty outages, you would definitely ask yourself if your eCommerce website is ready to handle abrupt traffic increase and other technical issues at the right time either to avert or reduce the financial feared losses to your company. If you have not decided about what steps to take to get your website ready for upcoming holiday season, let me help you out through this article. The major steps that you should take are given below.

  • Use an automated cloud-based website/eCommerce monitoring service.
  • Depute a dedicated resource – either on-premises or remotely – to monitor the service status provided by the monitoring service.
  • Make emergency plans to restore your service immediately in case of any uncontrolled outage occurs.
  • Make the customer compensation and incentivized offers in case your website sustains some faults or glitches that cause inconvenience to the customers.
  • Use web application testing services to make sure all processes of your eCommerce website are working as per desired performance criteria.
  • Use WordPress plugin monitoring services from to make sure the installed plugins are working properly, if your website is powered by WordPress CMS.
  • Use customer experience monitoring services in real browsers to make sure the customer is having fun to make purchases on your eCommerce website.

There are many cloud-based monitoring services available in the marketplace to choose from. To get more information and get a better experience of an enterprise level website/application monitoring service, click here.

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Monitoring of IT Change Management – An Ignored Area & Its Impact on SMBs World

Proper implementation and monitoring of IT change management policy increases operational transparency and reduces the leakage/wastage of valuable resources drastically.

Change managementThe Change Management (CM) is one of the fundamental components of all industry best practices, project management methodologies – PMBoK, Prince2, and others –, and many other management tools. The project managers make sure that any kind of change or modification in the processes, activities or functions is properly recorded, documented and communicated to all stakeholders. This reduces inconsistency in the project processes, and consequently the project cost. The case of IT operations is also similar to this one; you need to take special care to monitor the change management in the IT resources to enhance the efficiency and reduce the operational cost on a regular basis.

Current Facts & Figures

facts and figuresIn the real-world industry environment, the situation is not encouraging in terms of the monitoring of IT change management especially in the small and medium business world. According to the Netwrix Inc research report 2015, the small businesses have only 42% IT change management policy in place, while the ratio in the medium sized businesses is just little over 52%. This study further revealed that just 58% of the all types of organizations have IT change management control in place. A startling figure, which this study revealed is that the above given figures are about 2% below the figures recorded in 2014. The decline of change management control policies is SMBs is over 3% as compared to the previous year’s figures.

On the other hand, the 80% of the companies that have IT change management policies in place document the changes properly for future reference or help. In the field of IT change documentation, SMBs lag far behind the large corporations. The documentation of IT changes in small, medium and large organizations was recorded as 73%, 77%, and 90% respectively in the 2015 survey.

Impact on SMBs

Bad impact on SMBsEither an irregular IT change management policy or a complete absence of it will impact adversely on the performance of both the operational staff and the organization itself. It has been found in the Netwrix research 2015 that, more 67% of the organizations irrespective of their IT staff team-size have suffered outages due to either unauthorized or incorrect changes in the IT systems. This ratio is even worse in case of corporations that accounts for as much as 73% of downtime associated with wrong/unauthorized configurations. Many SMBs are directly dependent on the IT services of large organizations; thus, the impact automatically multiplies on the performance of SMBs.

It is very imperative that the change is only thing that remains intact always universally. It is a universal phenomenon with the universal impact. The main things that change in the IT operations and monitoring environment include technologies, processes, functions, IT staff, business performance, market trends, IT trends, and others. If those changes handled improperly would result in the wastage of valuable resources, a damage to the company reputation, and subsequently substantial business losses. A few points of this impact are given below:

  • The configuration and operational mistakes will take place
  • The information of the system will remain confined to certain staff members
  • New staff would be helpless, if proper documentation of the procedures, events, activities and norms is not available
  • In efficient handling of emergency situations
  • Huge rework takes place to increase the operational cost
  • Huge risk of customer dissatisfaction
  • Inefficient use of available valuable resources
  • Problems in audits and industry certifications
  • Possible increase in the future business risk

In the nutshell, SMBs should focus on the IT change management by adopting different monitoring mechanism; one of such mechanism is the cloud based IT unified monitoring service that include website monitoring, server monitoring, application monitoring and plugin monitoring. It helps them to provide sufficient information to devise and implement the change management policy. To know more about such an enterprise level free cloud based unified monitoring service, click here.

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Top 5 Don’ts for Cloud-Based IT Resource Monitoring

Pursuing industry best practices related to IT security, system performance, continual improvement strategy, and – the most importantly – avoiding the contradictory actions of them make you an expert IT administrator.

5 Don'tsThe configuration, consistent monitoring, data analysis, and devising the continual improvement strategies are the fundamental responsibilities of an information technology IT professional. A large number of such activities have now been automated through different software tools that improve not only the business efficiency of the company, but also reduce the technical costs of operation and maintenance of IT resources. One of such modern tools is the cloud based IT resource monitoring services. It is a comprehensive combination of services that includes website performance monitoring, server monitoring, application monitoring, mobile monitoring, hardware infrastructure monitoring, software platform monitoring, plugin monitoring services and others. The global value of just identity and access management IAM business is estimated to cross $18.3 billion annually, according to the Statista forecast. As many as about 3.5 billion units will be included in the IT network via internet of things IoT by 2020. But, Cisco estimates a whopping number of as much as 16 billion to get into the IT network by 2020. It will increase the IT resource monitoring to a new level completely.

IT professional take the responsibilities of all those monitoring services to improve the performance of online web environment by the proper tracking of events, logs, reports, and many other issues. Sometimes, administrators make some critical blunders that can make companies sustain huge business losses; to avoid such blunders, some industry guidelines, standard operations procedures SOP and other recommendations are developed by numerous industry standard organizations globally. In this article, we are going to figure out the top ‘5 Don’ts’ for an IT professional to avoid the performance degradation, and revenue loss due to IT resource failures.

1.   Messy Dashboard/Information Cluttering

messy dashboardThere are many monitoring software tools that offer the capability to customize your dashboard for the online monitoring of your IT resources with different performance monitoring metrics. In this case, the IT professionals make a very fundamental mistake that they try to configure numerous metrics, and information parameters on the dashboard; thus, they make it very messy and cluttered. That doesn’t serve the cause of professional monitoring in emergency situations.

So, it is highly recommended to avoid any cluttering or information bombardment on your IT monitoring dashboard. To dive deeper into the details of the issues and data, use alternative methods such as drill-down and filtering features for better performance results.

2.   Classless Security Access

classless accessFor the IT professionals, it is strongly prohibited to create one common category for accessing the available monitoring settings or the resources under monitoring. It is recommended to always define different security levels and categories to access IT resources, business data. and other information that have different levels of importance/criticality. The user-level should have access to only the information that is public, and has no critical importance for business strategies. At the same time, operational information should be categorized into multiple layers to make them more secure and reliable to avoid any malicious access.

3.   Missing Regular Analysis

regular analysisThe best monitoring tools should have the abilities to generate alerts/warnings immediately once the abnormal behavior is detected in web environment; and they should record different performance parameters during the abnormal events. They should also have very powerful reporting capabilities so that the deep analysis of the events to find out the reasons behind performance issues can easily be detected and strategized to correct them too.

So, it is strictly prohibited for the IT professionals – network admin, web admin, or system admin – to miss regular analysis activities of the performance of the entire network, which is under the monitoring services. Just a little delay can cost heavily to all organizations especially to the SMBs, which are already struggling with shortage of resources and depleted profit margins in the fiercely competitive marketplace.

4.   Be Afraid of Doing Required Modifications

No changeA professional IT administrator should never be afraid of doing the required modifications and changes in the system or its parameters, if the monitoring service detects some issues on the network. Normally, the changes are carried out at low traffic timings, which are normally late night hours before dawn in the targeted timezone. The required modification not implemented within the due time can lead to disastrous performance issues in near future. So, the administrator should be bold, well prepared, aggressive and energetic to make any required changes with full preparation and confidence. Any network administrator that hesitates in creating new configurations and modifications in bad performing parameters will not be useful in the long run for any kind of organization.

5.   Ignoring Documentation

DocumentationIn a recent study of Netwrix Research Inc, it was revealed that more than 70% of the companies put their systems at risk by not documenting the configurations, data files, technical-issues, analysis of the fault report, event reports, and the solutions implemented to resolve those issues. Ignoring the documentation of all such activities will lead to an adverse impact on the network performance, future improvement, and subsequently the business bottom lines.

Therefore, it is stringently forbidden to ignore documenting each and every important events, and the solutions related to the performance monitoring of systems, website, applications, plugin, and other platforms.

A large number of IT monitoring services offer capabilities to over some the inefficiency as well as slackness of an IT administrator by storing data for longer time, creating desired reports, providing RCA analysis, and many others. To know more about such an enterprise level free cloud based IT resource monitoring service, click here.

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How Container-Based Technology Is an Attractive Option for Startups/SMBs?

The efficient use of underlying infrastructure, increased security, reduced cost, and effective software development options makes the container based virtualization technology highly suitable for startups and SMBs.

Container technologyImpact of cloud computing has become one of the most influential factors in the present era of technology based businesses. The basic component of cloud computing concept is virtualization technology, which enables the users to create/run virtual environments or virutal machines (VMs) on the same hardware resources of a sever. The virtualization increased the efficiency and the utilization of hardware resources, and created many value added services for the enterprises. Now, the virtualization market, which is worth of billions of dollars is being seriously challenged by new concept of virtualization called as operating system OS level virtualization or container-based virtualization. The OS-level virtualization allows users to create/run several isolated guest VMs (Virtual Machines) known as containers on one single underlying operating system, and the entire virtualization layer runs as an application on the core operating system. These containers decrease the overheads of creating separate environment for normal virtual machines through hypervisors. Thus, containers are more efficient, fast, isolated and easily manageable as compared to traditional VMs.

In today’s technology-based business ecosystem, the growth of business increasingly relies on the development and the deployment of new applications to boost the innovation and subsequently the productivity. A fast speed and flexibility are two important factors that are highly needed in such a competitive environment to develop/deploy applications at the speed that the modern businesses need. It is estimated by the Docker Inc, the pioneer of container technology that the containers are twice faster than hypervisor based virtual machines. It provides full flexibility to both the developers and the administrators to quickly develop applications, deploy them, and make changes at the speed business needs them.

Thus, the container technology is becoming one of the most attractive options for all sized businesses, especially for startups and SMBs. There are many good reasons for this attraction; a few of them are discussed below.

Open Source Technology

Open soruceIt is very natural that majority of the SMBs and startups have very limited resources and have to manage multiple business processes within the narrow budget spaces. The container technology is an open source platform and supports multiple distributions of Linux, which is also an open source platform. This technology has also been integrated with the Microsoft Windows server platform and upcoming Hyper-V container to offer more flexibility. There are many platforms available for different businesses under GNU and Apache licenses to benefit from such as Docker, OpenVZ, Linux-VServer and others.

Lightweight, Fast & Efficient

Fast and efficientAnother important attraction of this technology is that it is lightweight and adds very low (negligible) overheads. Thus, the speed and efficiency offered by this technology is awesome. Many developers love the platforms based on container technology for their high efficiency and great speed. Due to fast speed, the platform increases the system capacity tremendously; thus, a very effective use of available hardware is realized through these platforms easily. There is no load of multiple operating systems on the hardware resources, so they are used very effectively to increase the capacity of the system to handle numerous application development and deployment environments simultaneously. An administrator can pause and start any application container to reschedule the server resources at any point of time. Thus, it can offer great efficiency and effective utilization of resources.

Increased Security Level

Increased securityContainer based virtualization isolates the entire application ecosystem as a distributed application on the same operating system to offer great security. This technology has capability to provide an updated security profile as offered in Dockers platform, to offer industry great security to the applications. As each application is isolated from the other applications on a single server; so, great reliability and security can be achieved by the use of container based platforms.

Effective Software Development

efficient software developemnetContainer technology is very useful for software developers and application administrators. It was primarily developed for developers to quickly develop, run and ship their applications in such a way that they are very fast to run and make changes in any running application environment without any big overhauling of the systems. Container based technology allows different platforms to bundle a software application into a complete file system that includes all tools it requires to run such as code, system tools, libraries and others. Thus, a software development through efficient APIs integrated in container-based platforms has become a great attraction for the developers.

Easy Collaboration

Easy coordinationContainer technology offers a common environment for both the administrators and software developers; so, they can coordinate and collaborate very fast and easily. The shipping of the application is very efficient in this ecosystem. You can ship the distributed application without worrying about the environment inconsistency.

The most important thing for an efficient use of container technology is monitoring of the resources virtualized under the given operating system, and the distributed applications implemented on a server. To learn more about the enterprise level free application monitoring and cloud monitoring service click here.

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SiteObservers: A Comprehensive Monitoring Solution for SMBs

SiteObservers becomes the first monitoring service provider company to offer fully featured service at 100% free all-in-one monitoring for all sized businesses.

logoWith the advent of the internet, e-commerce and m-commerce, the Small and Medium Businesses (SMB) s have noticed unprecedented growth due to access to the new business arena in the domain of mobile apps, web based apps, e-commerce/m-commerce services and many others.

A large number of SMBs uses websites, web and mobile applications, business process tools, and other automated software components to offer their services and products to the customers via the internet. The performance of those online applications directly impacts the achievement of business goals of the companies. It has been observed that revenue of online businesses is very seriously impacted by the following factors.

  • Availability
  • Response time
  • Customer experience

The optimization of these factors is a continual process always, and need a very close monitoring of these factors through the best monitoring tools available in the marketplace. The close monitoring, instant reporting, quick fault diagnosis, and prompt action improve the performance parameters and subsequently the customer experience. The customer satisfaction is directly proportional to the desired business revenue, which is possible by using the best cloud monitoring services available on the internet.

  • There are numerous monitoring service provider companies in the marketplace that offer specific monitoring services, which are better only for certain uses and business processes. Some of those services focus on some particular applications and services, while the others target special segments of the online businesses or so. Normally, the SMBs suffer from budget crunches and technical expertise; therefore, it is not feasible for them to opt for such random services.

SiteObservers monitoring service is one of the most comprehensive and consolidated platform that offers the complete solution to SMBs of all sizes and sectors. It offers a wide range of monitors types (over 17 and counting) that are capable of monitoring, reporting, testing, and analyzing all factors related to website, application, server, network, database and the other segments of online business provisioning. Those monitors are powered by highly rich-features, powerful drill down functions, reporting schemes and instant alerts. Monitoring of the performance of all your business processes, websites, and online tools can be done through different kinds of monitors – Availability Monitors, End User Experience Monitors, and Server/Device Monitors – on a single cloud platform.

SiteObservers allows to monitor your websites, web based applications, software applications, mobile websites, web services, and different servers and network protocols – FTP, DNS, Email, Linux, Windows, SQL, Web and HTTP – through dedicated monitors and allied features. It offers automated web testing functions and root cause analysis (RCA) function to provide a deeper perspective on the website issues for the SMB entrepreneurs. A wide range of complimentary services is also available to create great customer experience for the valued customers.

Features & Capabilities

SiteObservers offers several features and service capabilities that are not only unique, but also very productive for SMBs to achieve their business objectives, as given below:

  • Free basic monitoring service such as free website monitor, free server monitoring, free application monitoring, free web transaction monitoring and others
  • A comprehensive cloud platform for testing, monitoring, and infrastructure management for mobile and web applications.
  • Smart notifications configuration options to send notification and alert to the desired person or a group.
  • Emulation and automated testing of real user interactions to assess the users’ browsing experience.
  • Monitoring of servers, software platforms, databases and networks via highly efficient monitors.
  • Easy to use and manage different monitors on an intuitive, attractive and unified control panel.
  • Monitoring of the web and mobile applications, and websites from multiple geographical locations across the globe.
  • Capability to configure the service level agreement (SLA) criteria to automate the performance levels.
  • Monitoring of mission critical processes of both Windows and Linux servers from within the firewall and security.
  • Capability of server monitors to monitor numerous parameters such as Memory, CPU, and Disk Usage, and Network I/O parameters.
  • Powerful drill down options to have much deeper insight into the factors impacting the performance of the monitored applications
  • Unique root cause analysis RCA capability in each monitor
  • World class customer support with the fasted turnaround time.

Pricing Plans

SiteObservers offers three competitive and affordable pricing schemes that are professionally designed to accomplish the needs of all sized SMBs, as given below:

  1. Free Account
  • 100% free all-in one monitoring
  • Access to all monitors types
  • World class customer support
  1. Pay-As-You-Go Account
  • Full features enabled
  • Monitoring checks based charging ($0.0001/check)
  • No long term contract
  • Online instant support
  1. Prepay Account
  • Up to 20% discounted rate per check
  • Credit never expires
  • Use it when you need it.

It is very important to note that the whole platform has been developed to accomplish all needs of an SMB entrepreneur for managing his/her online business at very flexible and reasonable price. In the nutshell, SiteObservers cloud based monitoring services offer the features and capabilities that no other service provider offers on a single comprehensive platform.

Note: The basic account offers free all-in-one monitoring for everybody body without any time limit.

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