How WordPress Helps Small & Medium Sized Businesses?

Open source software, low price site building options, scalable functionalities, and extended flexibility are the major contributing factors of WordPress towards the limited budget SMB enterprises.

Wordpress & SMBsWordPress platform has become the choice CMS platform for all sized small and medium businesses across the globe. Owing to this attraction for SMBs, the current share of WordPress websites is over 23.8% of all existing websites globally, and the share of CMS market is over 60.4%, and it is growing at a very fast pace on a regular basis.

Certainly, there are very good reasons behind such a big achievement of WordPress in the online internet marketplace. The main reason behind this popularity of the platform is its support to small and medium businesses to help kick start their online presence without spending any big money. WordPress offers professional grade website features, enterprise level security and reliability, and low cost hosting services for all kinds of SMBs that have certain budget constraints. In this article, we are going to discuss the major WordPress factors that contribute to the SMBs in establishing and operating their online businesses at very affordable overheads.

Free Platform (Under GPL)

WordPress is a free content management platform that is available under general public license GPL to use, modify and distribute the source code. The small and medium businesses normally have budget constraints to purchase software and their updates. WordPress helps them to release that pressure on their budgets by offering free platform and associated updates. This gives a big boost to startups and existing SMBs in the marketplace. Any small businesses can easily modify the source code as per their business needs, and also share the same with others under the same terms and conditions defined in GPL agreement. The availability of free resources such as source code and its extensions provide sufficient room for SMBs to grow steadily without spending substantial money.

Numerous Free/Low-Price Extensions

Thousands of extensions – Plug-ins & Themes – are the real power of the WordPress CMS platform. There are thousands of contributors in developing such a gigantic library of free as well as low priced extensions for WordPress platform. At present, the WordPress plug-ins library has swelled over 37,000 while the number of contemporary themes is also about 3 thousand. The major contributors of themes include Woo Themes and others. There are a huge number of contributors that have substantial contributions in the development of the most powerful and contemporary WordPress plugins, especially for eCommerce, security, performance, marketing, SEO and other technical and commercial domains. Any small business with a limited budget can set up their free website and use the most powerful plug-ins and themes to make it highly professional looking for their target segment of the market, and then earn a substantial amount of money for a very little expenses. This qualifies the WordPress as an attractive choice for SMBs all over the world.

Extensive Hosting Options

Another powerful reason for the growth of the WordPress platform is the availability of numerous options for hosting of the website either free or at very low prices. Any small business can host its website for free on www.wordpress.com by choosing the hosted versions of WordPress. It is a fully managed service and entrepreneur is not required to manage the technical aspects of website hosting at all. You can also choose for the advanced plans at very reasonable prices to get more control over the technical features of your hosted website. Meanwhile, it is always an option to run a self-hosted WordPress website with full control and independence to work with the technical and commercial aspects of your website. Many providers of cloud based hosting services offer numerous options for WordPress hosting solutions at very affordable price. So, you get numerous options to host your WordPress website as per your business needs.

Support for Multiple Business Categories

Initially, the WordPress CMS platform was designed to use for the blogging websites, but later on, it has transformed into a complete commercial solution for all kinds of businesses, especially online eCommerce businesses. A huge number of business specific, and industry specific plug-ins, themes and other extensions have been developed to cater the latest demands of businesses in the marketplace. The scope of WordPress platform increased tremendously with the help of new technical developments contributed by the powerful contributing community of the WordPress platform. Any small business – belonging to any type of industry or domain of business – can get help via many suitable plug-ins and themes directly related to their industries or domain of business. Thus, all SMBs get big support from the WordPress platform.

Strong Support-Community

There are many forums and technical support blogs available, where a huge number of technical gurus share their ideas and provide technical support to different types of technical and other issues related to WordPress platform. You can find thousands of discussions and articles already in place on those forums. You can also ask your questions by registering with those support forums and websites. Technical strong community is always available to provide the required help to any user of the WordPress platform and the associated extensions. Strong support makes the WordPress platform as one of the most popular choices of SMBs and web developers.

In today’s modern commercial world, you need to make sure your website runs smoothly round the clock, and all its WordPress plugins are working as per desired criteria. For this purpose, you need very powerful WordPress plug-ins monitoring service to make sure that your website and its plugins are running smoothly. For a free enterprise-level unified WordPress plug-in monitoring service click here.

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Top 5 Reasons of WordPress Growth

Flexibility, simplicity, rich features,  gigantic library of WordPress plugins and themes powered by a strong support of a large technical community make the WordPress one of the most growing Content Management System CMS in the world.

wordpress logoBlogging has become a very popular source of information and discussion across all types of communities all over the globe during the past decade. WordPress Content Management Platform CMS has established itself as a leader in the development of blogging websites. The current market share of WordPress is around 24% of all websites on the internet. The share of WordPress stands at 60.3% of all websites that use any CMS platforms available in the market.

There are many strong reasons behind this phenomenal achievement in this fiercely competitive environment where many CMS platforms are already in the marketplace. No doubt, visionary leadership, strong developer’s community, powerful features, and flexibility to adjust to the changing blogging landscapes are very fundamental to make it happen. But, I am going to figure out some major factors – other than the above mentioned integral components – that attract the users to significantly use this platform all over the globe.

1.   User Friendly Platform

WordPress platform is considered as the CMS platform of customer choice due to its simplicity, easy-to-install and user friendly interface to interact with the content in multiple formats. It is very simple to use through an intuitive control panel/dashboard. Any new user would feel very comfortable with the admin area as well as with blogs or posts that he/she is interested in. The adding of any new post, news, discussion or any other types of articles is very easy and simple through the user friendly dashboard of this platform. You can easily change the theme of the website to make it more suitable to your personal choice of website design and outlook. It is very simple and easy to add thousands of plugins and themes available to make your website suitable for achieving your business objectives.

2.   Strong Library of Plug-ins

One of the most important reasons for WordPress growth is its huge library of plugins. The number of available plug-ins is over 37 thousand and counting. There is a huge number of plug-ins that is free to download and use without paying anything that makes it even more attractive for SMBs with budget constraints. These plug-ins help make your wordpress website suitable for any kind of commercial use such as eCommerce, marketing, education or others. A large number of eCommerce and marketing plug-ins have been developed to make your wordpress website a powerful online store to sell all kinds of products. These plug-ins help web administrators to customize their websites in terms of security level, flexibility, performance, SEO and other day to day functions.

3.   Powerful Support for eCommerce

Ecommerce is one of the most powerful aspects that have changed the landscapes of blogging and other online activities drastically. Online shopping, online marketing, and SEO are a few very important factors that contribute directly to the concept of ecommerce. WordPress management and its contributors are very well aware of this conception that no CMS can survive without strong support for eCommerce. To make WordPress a powerful platform, many contributors have developed numerous plug-ins related to online shopping, marketing and search engine optimization tools; many of them are available for free that attracts many new customers to this fast growing CMS platform.

4.   Attractive Themes

The background and designs of the website have always been instrumental in attracting and retaining the visitors on the website. To cater this need, WordPress community has developed numerous themes to help design your website in accordance with the technical and aesthetic rules. It is very easy to use any desired theme on your website to orchestrate with the needs of your business. An attractive website always retains many customers, and the proper usages of the SEO factors help attract more visitors to your website.

5.   Flexibility & Reliability

WordPress offers a huge flexibility in terms of security, customization of your website, background themes, website designs and many other factors. A huge library of plug-ins and themes allows WordPress website administrators to choose the custom level of different functions and activities to make their websites fully in synch with their business needs and desired bottom lines. It has been observed that WordPress provides a high level of availability, problem resolution support through forums and many other features that make it one of the most reliable platforms available in the marketplace.

Using the best and most suitable plug-ins especially eCommerce plugins on your website contribute tremendously to your business goals. To keep a close eye on the performance of your WordPress plug-ins, it is highly recommended to use the enterprise level monitoring services to keep your business generating revenue without any technical interruption. To get more information about a free wordpress plug-ins monitoring service click here.

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Top 10 WordPress Plug-ins

A professionally selected and technically optimized combination of WordPress plug-ins plays instrumental role in achieving the desired business as well as commercial goals of a WordPress website.

Wordpress Plugin icon

Nowadays, millions of SMBs and large corporations are using WordPress Content Management System or (CMS) platform as one of the most powerful tools to realize their business objectives on the internet. The availability of a large number of WordPress plug-ins is the major strength of this platform. More than 37 thousands WordPress plug-ins are available for download to enhance the performance, security, content management, user experience, website management, and many other major functions of a WordPress website. According to WordPress statistics, over 937 million downloads have already been recorded for these plug-ins, and the number is counting. Meanwhile, the number of existing websites powered by WordPress has crossed 74 millions.

It is a very tricky to answer the question that which WordPress plug-ins should be used on my website. It depends on the priorities and desired features that a webmaster wants to use for his/her website. Every plug-in is designed to provide specific features, capabilities and function related to security, reliability, discussions, performance, and user experience. In this article, a general approach to choose the most fundamental WordPress plug-ins has adopted to help webmasters make their decisions easily.

Top 10 WordPress plug-ins for a reliable and professional WordPress website are given below.

 

1.   WordPress SEO by Yoast

wordpress SEO logoEvery webmaster wants his/her website to be one of the most visited website on the internet. To make it happen, he/she needs to optimize your website for search engine. One of the best ways to optimize your WordPress website is to use WordPress SEO by Yoast. It is complete SEO solution for a WordPress website. It allows you to add descriptions and titles of an article, open graph Meta data, and many other SEO functions. You can also do page analysis and publish sitemap in XML to make your website more SEO friendly.

 

2.   Soliloquy

Soliloquy logoThe slider is one of the mostly used functions of WordPress websites. It provides great features and capabilities to create professional looking videos and image slides. Normally, sliders reduce the performance of the websites but, Soliloquy is designed to improve the quality of images/videos without compromising on the performance of your website. It is also available in both paid and free versions.

 

3.   WooCommerce

Woocommerce logoWooCommerce is one of the most powerful WordPress plug-ins available on the marketplace. It owns over 24% of existing ecommerce market share on WordPress websites. It has already recorded 7.8 million downloads and successful commercial operation on over 663 thousand websites. It offers highly rich features such as support for all kinds of products – soft and hard products –, bundled with many popular payment methods, support for shipping and inventory management, support for affiliate marketing, detailed oriented reporting, tax deduction and many other commercial and technical features.  It has hundreds of professional level extensions and themes for all types of technical, commercial and logistical needs. It is a complete ecommerce solution for WordPress websites available to download for no charges.

 

4.   W3 Total Cache

W3 total cache logoIf you are concerned about your website performance and SEO effectiveness, you should use W3 Total Cache plug-in for your WordPress website. It offers many functions and capabilities that help you improve the performance and speed of your website such as setting browser catches, page cache, compressing pages for faster downloads, static file content delivery network and other options. This plug-in is also helpful in achieving the desired SEO results through improved speed and performance of the website.

 

5.   BackupBuddy

Backupbuddy plugin logoIn today’s dynamic web ecosystems, it is very important to backup your data and website on a very regular basis to avoid any kind of serious damage. BackupBuddy is very helpful plug-in that allows you to backup your website and data both instantaneously and repetitively on the scheduled timings. This plug-in also supports multiple providers of data backups in the cloud such as Amazon, Google Drive, DropBox and others. It also provides an option to back data on the corporate/on-premises platforms. This tool is very simple and easy to use on all WordPress powered websites.

 

6.   Login Lockdown

Login Lockdown logoIt has been observed that many hackers attempt WordPress websites through unlimited login attempts to functionally disable your website to respond or to steal your admin credentials. It is very important to limit the login attempts for better security and website reliability. The Login Lockdown plug-in is very powerful tool to prevent malicious attempts via multiple login hits. This plug-in allows you to specify the number of login attempts and then lock down the administrator area to avoid malicious attempts.

 

7.   Sucuri

Succuri plugin logoSucuri WordPress plug-in is very useful and efficient security related tool. It offers a comprehensive security solution to avert any kind of denial of service DoS attacks on your website. It offers real time scanning and real time alert systems to make sure that your web administrator is intimated about the threat on-time. This plug-in is also capable of removing malware from your websites in real-time environment without allowing the website performance to deteriorate.

 

8.   AdSanity

Adsanity plugin logoAdSanity is a very powerful advertisement management plug-in that offers many features and functions related to commercial ads on your website. It is very simple and easy to use and create new ads via AdSanity. It allows you to add time-bound and unlimited-time ads on different sections of your WordPress website. You can create ads in posts, sidebars, and pages. It also allows you to create ads that will display for a certain period and then vanish away. A powerful statistic feature is also available to provide information about the statistics related to the specific advertisement.

 

9.   Disqus

Disqus Plugin logoDisqus is a comment system plug-in for WordPress websites. It is designed to provide great features, user experience and security to both the commentators and the web admin. This is very useful plug-in that allows users to login with multiple social network IDs such as Google+, Twitter, Facebook and others to establish a transparent and reliable relationship with the readers and commentators. It is very simple and easy to use for readers that comment, respond or vote for a certain comment.

 

10.   ThirstyAffiliates

Thirstyaffiliates plugin logoA large majority of small businesses use affiliate marketing as a fundamental tool for their sales. The ThirstyAffiliates is one of the best link cloak and link management tools in the present marketplace. It is very simple and easy to configure, and manage large affiliate marketing projects via ThirstyAffiliates. It offers many features such as link cloaking or link shortening function, custom URL prefixes, easy link embedding in the posts, No-follow/Do-follow options and many more.

It is highly recommended to use the best WordPress plug-ins on your wordpress website and monitor those plugin through professional wordpress plugin monitoring services. To get more information about free wordpress plugin monitoring service click here.

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