Content Delivery Network Services – The Importance and Impact on an Online Business

A huge market potential in the domain of content delivery network CDN service business is drawing the attention of global emerging marketplaces in the entire world.  

CDN servicesNowadays, the Content Delivery Network CDN service is one of the brightest spots in the domain of modern IT businesses. If we look at the potential and the growth of this lucrative business, we will be strongly convinced about this reality. The current market value of the CDN business in 2015 stands at about $5.95 billion, which is projected to cross the $7.4 billion mark by 2017, and the $15.73 billion mark by 2020. The growth rate from 2015 to 2017 is projected at about CAGR 24.6%; and from 2017 to 2020, it will grow at about 26% CAGR. These facts and figures were obtained by the Markets&Markets researches.

The CDN services offer static content delivery for the websites through an integrated network of servers located across the globe. This increases the speed and performance of the web environments. This service includes numerous solutions, such as fast media delivery, data security, cloud storage, web performance optimization WPO, trans-coding, transparent catching and others. The CDN service is very critical for a sustainable growth for SMBs as well as large corporations in numerous domains of businesses, like eCommerce, entertainment, gaming, automotive, healthcare and many others.

The market share of all global regions like Asia Pacific, Europe, North America, Middle East, Africa and Latin America is increasing consistently; but till today, the North American market share has been bigger than other regions. In 2011, the market share of North America was about 64.3% of global CDN market with a total value of $1.3 billion, which is expected to increase to $4.6 billion by 2017.

Importance of CDN Services

ImportanceWith the advancements in the internet speed and other web technologies, the end-users are becoming more and more demanding for the large volumes of data and the fast delivery of content across the globe. This demand generates a fierce, but positive competition in the global business ecosystem. The prospective of the CDN service is increasing very fast with an exponential increase in the websites and web applications across the globe.

The current number of online websites is over 954 million with an addition of 4 websites with every passing second. Similarly, the number of internet users have crossed almost half of the global population and counting very fast. A huge portion of those websites relates to eCommerce that sell different products like entertainment, digital products, and physical items. The eCommerce websites are going to cross the 12 million mark by the end of 2015, according to the Lemon Stand research. Still the eCommerce business has a huge potential to increase, and subsequently the anticipated increase in the CDN services.

A large number of big corporations are investing heavily in this prospective domain of business to benefit from the inherent potential of the market. Some of the major companies that offer CDN services include AKAMAI, CloudFlare, Amazon CloudFront, IBM SoftLayer, MS Azure, ITWorksCDN, LimeLight Networks and many others. Many big IT giants are planning to invest in this domain to make it more competitive and productive for the end users.

Impact of CDN on Online Business

ImpactThe impact of the CDN services on online businesses is significant; many businesses like entertainment, digital products, and gaming are extremely dependent on CDN for better performance and high level of customer satisfaction. Many researches related to business intelligence BI suggest that more than 28% of the customers don’t return permanently, if they feel the website is not performing as per the desired criteria/standards. The cumulative impact of those losses is such a gigantic that many online businesses become bankrupt, and consequently shut down their operations for good.

One of the main reasons pertaining to the performance of a website is the network latency to access the content located at server area; this may take much longer time. If the website deals with the static images, videos and documents, then the situation gets even worse. If the slowness of the website converts into customer bad experience, then more than 80% of those visitors never return to that website, and more than 50% of those visitors do carry out a bad marketing for your website or online services. That is really disastrous!

The CDN services solve this issue very effectively by providing the requested content to the client immediately from the nearest possible location of their servers. In the CDN service, the static content is mirrored on multiple servers spread all over the world that provide immediate access to the clients.

The positive impact of using the CDN services includes, the geographically distributed data centers, redundant data security, faster speeds, effective catching of the web pages, state of the art infrastructure, version control support, video indexing, digital rights management, increased customer satisfaction, reduced cost of operation and many more.

The speed of the website increases tremendously by using the CDN services. It has been found through many researches that the revenue of a website increases by more than 1% with an improvement of just  100 micros seconds in the web page loading time. In the light of this research, it is very obvious that the CDN services are directly related to the business revenue across all sectors of businesses and industries. The security, reliability and cost saving are other major factors that are the outcome of CDN services that impact positively on the bottom line of online businesses globally.

To get the benefits of CDN services fully reflected in your online business, an enterprise level website monitoring service, web page load performance monitoring service, and user experience monitoring service are very critical. A unified web monitoring service tracks the performance of your website, web pages, user experience, and web applications from multiple geographical locations to provide you with the deeper perspective into the website performance, and the improvement areas of your web environment. To know more about such type of an enterprise level unified monitoring service, try SiteObservers FREE monitoring services now.

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Top 10 Tips – How to Improve Web Performance?

More than 97% ratio of the newly established eCommerce websites fails to achieve the desired business objectives due to many reasons that include the poor website performance as one of the top factors.  

tips on web performanceThe total number of online websites at the time of writing of this article is about 954 millions, and the number of internet users stands at about 3.246 billion. The number of internet users and online websites is increasing very fast with every passing second. About 4 new websites are being added to this gigantic number of online websites with every passing second. A careful estimate of RJMetrics suggests that the number of eCommerce websites constitutes roughly about 10% to 12% of the entire websites on the internet. If we consider it as the baseline, then the total number of eCommerce websites – all types – must be around 9 millions. The Lemon Stand forecast the number as 12 million eCommerce websites in 2015.

Irrespective of the question what types of websites are there on the internet, a huge chunk of these websites has been established purely to make money one way or the other. The eCommerce global market in 2015 is estimated at about $1.6 trillion, which is just a 6.6% of total global retail sales. The eCommerce market is growing at double digits annually, owing to a huge potential in the near future round the globe. The current growth is tentatively estimated at over 20% in 2015.

To create a medium sized website costs in the range of about $8,000 to $18,000; while maintaining this website costs about $1,200 to $1,500 annually. You will need search engine optimization SEO and web performance optimization WPO services, which will cost you about $700 to $1,000 per month. In such circumstances, the impact of poor performance of your website for your business is very huge.

More than 80% of the people who face bad experience don’t return to your website, and over 50% of those visitors share their bad experience with others through different media aggressively. According to the Load Impact research report, more than 53% of eCommerce related people believe that they lost revenue due to the website performance in 2013. And, more than 18% of online shopper abandon cart due to bad performance; the Load Impact research suggests further. Thus, a huge damage is sure to happen, if your website does not perform as per desired standards. To avoid this gigantic damage to your online business, you should follow the following top 10 tips to improve the performance of your website.

1.     Stay away from Redirects

RedirectsThe redirect is very useful in the field of web environment for different purposes, but it has numerous downsides too. For example, the redirects – especially 301 & 302 status codes – create problems with your web performance, and SEO campaigns. Thus, your eCommerce website may sustain a substantial business loss, if you are using redirects extensively. It becomes even worse when you insert it between a page and an HTML document because it causes substantial delays to load a document. So, redirects are detrimental for customer experience and web performance. Similarly, it is also recommended to avoid any kind of bad requests such as HTTP 404 error, and such other kinds.

2.     Reduced HTTP Requests & DNS Look-ups

Reduced http requestsThe HTTP request is a multi-step process; therefore, it takes some time to accomplish the desired task. Thus, your website slows down after every HTTP request that is made on your website. You can reduce it by using the cache option on the dedicated servers from different service providers or by making your own with the detailed information about the websites.

Secondly, the DNS lookup takes a substantial time to resolve the IP address of the website address. So, it directly impacts the performance of your website. Therefore, it is recommended to keep it as low as possible by using the caching and other fast DNS service options.

3.     Employ Content Delivery Network CDN

CDNThe content delivery network is an integrated service of content through multiple servers networked through cloud computing globally. According to the Markets&Markets forecast, the CDN’s global business value is estimated at about $15.73 billion by 2020. The CDN service providers offer fast and reliable service to deliver static content such as images, downloadable files, multimedia files, and other such types of content from the geographically nearest server in the area from where request for content has originated. The large files slow down your websites, if you are using the same server from your main location. This issue can easily be resolved by using CDN service.

4.     Use of Gzip Components

GzipWith the advancement in the technologies, especially in the browser’s capabilities, the transportation of compressed content has become very common in web transactions. It is a great idea to configure your web server to compress the requested content through Gzip, and sent to the supported browsers. This increases the speed, and decreases the bandwidth usage on the internet; thus, you can create a great experience for the visitors on your website. So, the compressed html code increases the speed of your website substantially.

5.     Minify CSS & JavaScript

minify codeThe lesser the code processing, the faster the speed of your website! To achieve a faster speed, the minifying of the CSS and JavaScripts is a very important factor. You can increase the speed of your website by implementing the industry best practices in your website, such as code minifying. The major components related to CSS & JavaScript minifying include JavaScript compression, CSS optimization, CSS compression and others. Another important thing to increase the speed of the website is to avoid CSS expressions. This takes substantial processing resources in frequent evaluations as well as the production of backgrounds. Meanwhile, it is not supported in all browsers equally. So, it is a good idea to avoid the CSS expressions.

6.     Effective Use of Cache

cacheThe efficient use of the caching option increases the speed of your website substantially. You can cache the output of frequently used requests at both the server-end and the browser-end. You can decrease the database processing time by effectively implementing the cache output at server side. Similarly, a browser based cache can increase the response time against the HTTP requests. You can also make AJAX cacheable to increase the speed and performance of your website easily. The main reason behind the increased performance of your website due to effective use of cache lies in the reduced processing and the transmission of same data output.

7.     Use of Better Infrastructure

better infrastructureA robust infrastructure always plays an instrumental role in every field of industries. Likewise, the use of better IT infrastructure increases the performance, reliability and customer satisfaction for an online website. There are many options for IT infrastructure to choose from, such as shared resources, dedicated servers, third party hosting, on-premises hosting and many others. All these options have their own advantages and shortcomings. The more you pay the better service you get. So, it is highly recommended to use dedicated servers and IT resources to make your website perform more efficiently. Moreover, the advanced technologies should also be used in all parts and sections of your eCommerce website.

8.     Keep Style Sheet at Top & Scripts at Bottom

Style sheetTo achieve the better website performance, you should follow the basic technical axiom “Style Sheet at Top & Scripts at Bottom”. If you put the scripts at the top of the web page code, the progressive rendering would not be allowed; thus, your page will not show the loading progress until the entire page is loaded. That creates a bad experience for the visitors. The style sheets put at the top will allow the progressive rendering and thus, the client will have a good experience. Moreover, the implementation of this formula also increases the speed of your website.

9.     Optimize HTML & Images

HTMLThe parsing of your page in the browser is directly affected by the HTML code complexity. If your code is copied from the word processor or it is written in a complex and nested format, it will decrease the speed of your web page due the fact that, it takes a bit longer to assess and execute all characters, formats and symbols. It is always recommended to use simple structured HTML code, which is in compliance with the industry’s technical standards.

The optimization of images is another critical part to enhance the performance of your web environment. You should carefully choose the best suited image that is best for your desired objectives. To optimize the images, you need to take care of its format, resolution, size, quality and supported features. You should also take care of SEO features in the image optimization.

10.      Use of an Enterprise Level Website Monitoring Service

Siteobservers1After having implemented all above mentioned tips, you should make sure that everything is functioning properly to achieve the desired performance objectives. You can do it by using the enterprise level website monitoring service such as SiteObservers‘ unified website monitoring services. This monitoring service offers you numerous options to track and resolve the performance related issues with the help of many features and capabilities, such as powerful drill down options, true and timely alerts and warnings, detailed reports, and root cause analysis support and many more.

To get a deeper perspective on the current performance of your web platform, try SiteObservers FREE monitoring services now.

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Relationship between Web Performance and Business Revenue – A Valuable Analysis

A sustainable growth in the revenue of online eCommerce website can only be obtained by achieving the best conversion ratio, high level of web process functions, brand reputation and the netting of missed opportunities on a consistent basis.  

web performance and business revenueThe share of online revenue is swelling in all businesses all over the world. Multiple factors contribute to this increase in online revenue, for instance direct online sales, brand presentation, effective customer outreach, and many other value added features of services/products. Only in the USA, according to the eMarketer research, the number of online shoppers has crossed the 200 million mark in 2015. This huge increase in the online shoppers accounts for as much as about 90% of the all internet users in US.

But, this increase in online shopping has also prompted many factors related to web performance that impact directly on the number of online purchases, and subsequently on the business revenue. According to Microsoft Bing, the web pages that were 2.2 seconds slower sustained more than 4.3% of revenue loss. About a couple of years back, Google, Inc found that the number of its daily searches decline by 8 million, if the search results slow down by just 4/10th of a single second. Likewise, 1 out of 4 online shoppers abandon the website, if it takes more than 4 seconds to load.

Moreover, it has been found in many researches that the increase in the Amazon website load time by just 1 second results in as much as $1.6 revenue loss. In general, the better implementation of web performance optimization (WPO) of an eCommerce website increases the revenue by more than 13%. In this article, we are going to discuss the factors related web performance that leaves direct impact on the business revenue.

1.     Low Conversion Ratio

conversionThis first impact of a low performance website is the decreased conversion ratio that leads to substantially decreased business revenue. In a research, it was found that more 2% of conversion ratio of Wal-Mart website increased with just 1 second faster loading of the website. According to GlobalDots research study, the average load time for the converted population is estimated at about 3.22 seconds. The performance of the website that falls out of this limit is likely to get either low or no conversion. The Web Performance Today research suggests that an increase of just 100 microseconds in web page loading incremented the revenue by about 1%. So, a better web performance is fundamental factor in increasing the conversion rate and subsequently the business revenue of an online eCommerce website.

2.     Cart Abandonment

cart abandonmentThe cart abandonment is directly or indirectly related to the performance and design of the website. A bad web performance will lead to reduced conversion and consequently the loss of business revenue. Based on the 31 major eCommerce companies’ surveys conducted during the past 5 to 6 years, the average cart abandon rate is as much as 68.53%, says BayMard.  The three technical reasons for cart abandonment, according to the Shopify research – include complicated website navigation (25%), process taking too long (21%), and website time-out (15%). These factors are directly concerned with the web performance and efficient design. So, a better performance and professional design will increase the business revenue tremendously for all types of eCommerce/online businesses.

3.     Existing Customer Retention

customer retentionThe customer satisfaction is the key factor to retain your existing customers and convert the visitors into customers on your website. Many researches suggests that any website with more than 3 seconds of loading time, loses more than 40% of its traffic on the website. And a huge chunk of over 80% of that traffic never return on your website, and they opt for your competitors. The increase in web page load by just 1 second causes 16% decrease in customer satisfaction, says the Gomez case study report by Aberdeen Group. This is very clear indication that you cannot retain your existing customer base with a poor performing website.

The loss of your existing customer base is a huge loss to your reputation, and subsequently the business revenue in the long run. The Yottaa research reveals that 79% unsatisfied shoppers due web performance are not likely to purchase from that site again. So, the impact of web performance is directly proportional to customer satisfaction, which lead to increase or decrease in the business revenue.

4.     Reputation/Brand Damage

brand damageThe cost of brand reputation damage sustained by Volkswagen in recent months is estimated at tens of billions including the shrinking of $18 billion capitalization in just one single day. The cause of brand damage can be numerous on commercial as well as technical grounds. The major reason for brand reputation damage on technical grounds for an online eCommerce website is the bad performance of your eCommerce website. If your website underperforms, then the reputation of your online website will definitely be damaged. In normal circumstances, if a customer gets a bad experience on your website, would tell more than 4 other people through different means. This will lead to a very bad reputation and negative marketing chain on the internet, and consequently your online business revenue declines very badly. So, you should always make sure your website performs very well within the desired criteria.

5.     Missed Opportunities

missed opportunityIn today’s fiercely competitive market environment where every single shopper is valuable, the missed opportunity inflicts heavily on your online business. There are many factors that fall within the region of missed opportunities, such as website outage, dissatisfaction of customers due to website performance and reduced traffic are few of them. According to Aberdeen Group, just one 1 second delay in page loading results in 11% lower page views. The reduced traffic also impact on your search engine ranking and subsequently the impact of bad web performance compounds exponentially in terms of the loss of business revenue.

So, it is very obvious from this analysis that the web performance is directly related to the business revenue in this cut-throat competitive online marketplace.

How to Improve Web Performance?

There are many important factors that can help you improve your web performance, and subsequently the business revenue.

  • Efficient use of enterprise level web monitoring service like SiteObservers to improve web page performance and user experience.
  • Implementing simple web design
  • Content optimization (image, video and audio)
  • Use of content data network CDN
  • Avoiding redirects and minimizing JavaScripts
  • Regular cleanup of the codes

To get a deeper perspective on the current performance of your web platform try SiteObservers monitoring services for Free. For more information, click here.

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How SiteObservers Monitors Help SMBs in Achieving Sustainable Business Growth?

Consistent website performance, early warning system, responsive customer support and great customer experience create a competitive edge for a sustainable business growth in this fiercely competitive business ecosystem.

SiteObservers sustainble growthAccording to the Micro-Focus, Inc research, the software testing market silently crossed the $46 billion globally. This silent increase in testing happened due to the fact that the software errors incurred over $59.5 billion loss per year in 2011, only in the USA. The current loss is estimated at about $90 billion in the USA market. The other major factors that cause serious losses to the global IT industry include website low performance, IT resources’ bottle-necking, improper monitoring of unwanted incidents in the network/systems, power outages, and others.

The testing and monitoring of your online system or application plays an instrumental role in the sustainable growth of online businesses, especially the small and medium sized businesses. Micro-Focus estimated the cloud-based testing (TaaS) market value at about $700 million in 2013 with an average growth of over 33% per annum.

The service downtime is another frightening factor that hits IT businesses very badly on a regular basis. According to the IDC research, the total loss to the Fortune 1000 companies due to application down-time falls in the region of $1.25 to $2.5 billion per year with an average of over $100,000 cost per hour. International working group on cloud computing resilience IWGCR studied the impact of prominent 28 cloud service providers in 2013. It found that those cloud service providers sustained a loss of over $273 million during 2007-2012 due to unplanned outages.

The total losses sustained by SMBs due to the issues related to information technology include both the tangible and intangible losses. The tangible losses result in due to the loss of wages, transaction revenue, legal penalties, corrective maintenance cost, and many others. The indirect cost may include brand damage, loss of customer confidence, loss of partner’s goodwill, and decrease in the morale of the company’s owners and employees.

To overcome all those issues that can hinder the sustainable growth of SMBs, SiteObservers cloud-based monitoring service offers a comprehensive solution either to minimize the damage or to avert is completely. SiteObservers offers solutions that help reduce both the tangible and intangible losses to your businesses.

It offers numerous kinds of monitoring services, such as website monitoring, application monitoring, mobile monitoring, customer experience monitoring in a real browser, server monitoring, SQL monitoring, MySQL and many others. A small and medium sized business can fully benefit from SiteObservers monitoring services to achieve the following major business objectives.

1.     Decreasing Downtime

DowntimeThe KISSMETRICS research suggests that more than 44% of the customers that face bad online experience on your website or web service platform are likely to tell about that experience to other shoppers. Thus, a substantial damage is likely to occur to your business and brand reputation.

SiteObservers helps SMBs to keep an eagle eye on any kind of untoward incidents that occur in your online systems, and alert you immediately to take preventive measure either to avoid or reduce the downtime. The major services that can help reduce the downtime of your online services include website monitoring, server performance monitoring, application monitoring and others.

A comprehensive automated monitoring services offer not only the options to detect the faults before they impacts the customers, but also provides a deeper perspective on the issues to get them resolved as quick as possible. Thus, you enjoy a full command over the services that you offer to your valued customers.

2.     Increasing Revenue

increasing revenueIncreasing the traffic volume, and subsequently the conversion ratio has always been a major problem for small and medium sized business in this cut-throat competitive marketplace. According to the Wasp Barcode Company’s State of Small Business 2015 report, more than 48% of small businesses consider a big challenge to increase the revenue in this competitive business ecosystem. Nevertheless, a sizable majority of over 57% SMB executives estimates an increase in the revenue in 2015.

A properly monitored and well maintained website/web-service help increases the potential traffic and consequently the revenue in multiple ways, such as increasing your search engine ranking, increasing customer experience, reducing negative preaching by your unsatisfied customer, and getting indirect referral sales. This all can happen with the help of close monitoring of your online services by the enterprise-level unified monitoring services of SiteObservers. Its services help you achieve the objectives of 99.99% service up-time, and subsequently help increase the traffic of your potential customers.

It helps improve the response time, speed and service level agreement SLA objectives through highly professional monitoring and alert systems.

3.     Improving User Experience

user experienceA huge ratio of over 56% of SMB executives thinks that the improvement in customer experience, and the retention of existing customer are two major strategies to increase the revenue of a small business, reveals the WASP Technologies research. The same research also says that more than 38% of the SMBs wants to invest in information technologies to make their business processes more efficient. This is clear indication that the automated monitoring of user experience in real browsers is one of the important aspects to achieve the sustainable business growth.

SiteObservers offers enterprise level user experience monitoring services for all types of websites, mobile apps, web applications, and WordPress plugins. The server performance monitoring of popular database and OS platforms increases the reliability and customer satisfaction; thus, SiteObservers’ services play an instrumental role in increasing the customer experience and confidence in your online website and products.

4.     Preempting Damages

Prempting damagesThe Global Threat Intelligence Report 2015 suggests that the cost of one incident report regarding the DDoS attack is about $2000, which includes investigation, correction and creation of report. This is the direct cost, but what about the indirect cost and fringe damages such as revenue loss, customer loss, brand reputation loss and many such other factors?

It is very critical to devise a preemptive technical strategy to avert any kind of such attacks or the performance degradation. SiteObservers monitoring services are very useful tools to help you preempt such types of losses without incurring huge costs. You can choose the enterprise level SiteObservers monitoring services that can provide you early warning system, detailed causes of the problems, and detailed reports of the events to make your corrective strategy more effective and efficient.

What Does SiteObservers Offers to SMBs?

SiteObservers is an enterprise-level unified monitoring service that offers comprehensive solutions to increase revenue, user experience and brand value through multiple monitoring and technical support services. The main features of its offerings include:

  • Unified platform that offers monitoring solutions for website, application, and WordPress plugins at one place.
  • It is a FREE service with multiple options to upgrade for additional features and capabilities.
  • Affordable prices and plans for paid subscription
  • Prepaid and post-paid billing options
  • 24×7 customer support
  • Support for service level agreement SLA, and root cause analysis RCA.
  • Powerful drill-down options
  • Detail oriented reports
  • Multi-level escalation and alarm management system
  • Support for free Web Test development service

To know more about SiteObservers’ free monitoring services, click here.

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SiteObservers’ Free Web Test Development Service – A Perfect Solution for Your Online Businesses

An Automated Web Test Development, embeds the technical understanding of web developers, simplifies the functions of web administrators, and increases the revenue for business owner by creating a high-level of customer experience in real browsers on cross platforms.

Web Test DevelopmentTesting has been an integral part of any product development life-cycle – software or hardware –, since the inception of engineering, research and development in this world. With the advent of modern software products, the automated testing has replaced the manual testing to a large extent. The automated testing is by and large associated with the operations of products as per desired criteria.

The automated web testing is one of such modern testing techniques, which leave a considerable impact on modern web-based applications and services globally. The automated web test testing have been in the marketplace for more than a two decades now. They are available in different forms and manifestations such as regression testing, cross browser compatibility testing, customer experience in real browser testing, acceptance testing, eCommerce transaction testing, website performance testing, server performance testing, and many others.

According to the Micro-Focus Inc research, the software testing market has silently crossed the $30 billion mark globally in 2011. It is expected to reach $46 billion by the end of 2015. The global market value of cloud-based testing as a service TaaS was recorded as $700 million in 2013 with a consistent growth of over 33% for many years to come. Normally, the automated web test takes care of the following major things.

  • Identification of bugs for all supported browsers
  • Detection of functionality issues on website
  • Measuring overall customer experience in real browser

The development/execution principle of web test is based on black-box testing in which both the knowledge of code and design and the knowledge of website functionality and desired outputs is required. The SiteObservers’ automated web test service is a fully managed service that covers creation, execution and maintenance of all desired functional and usability tests.

Importance of Automated Web Test

Web test importanceThe website performance and the user experience on that particular website play a very critical role in the success of an online business. The automated web tests deal with the identification of any bottlenecks and operational issues on the website through a regular monitoring of desired functions and features automatically. It is has been found by many researches that any website that suffers from loading errors lose more than 48% of their visitors and many of them opt for the competitor websites. The automated web tests help web administrators have deeper perspective on performance as well as on any kind of untoward developments in the smooth working of the website and its functions. The main reasons for using an automated web test are given below.

  • Tracking smooth operation of eCommerce transactions, which are vital for revenue generation
  • Increasing sales and customer satisfaction by providing a detailed insight into customer experience, and an opportunity to avert any potential threat to website performance.
  • Enhancing your competitive edge over your competitors by increasing customer confidence and brand reputation for you business.
  • Getting you increased search engine ranking and great reviews on the internet
  • Increasing your website traffic and create enhanced customer retention ratio
  • Providing you with the peace of regarding the better performance of your business

Why to Choose SiteObservers Free Web Test Service?

SiteObservers free web testThe Micro-Focus survey 2010 suggests that more than 3 quarters of the industry experts feel that the testing/monitoring industry is having shortage of skills in the United Kingdom only. And hiring a skilled professional costs a lot to the organization. SiteObservers clearly understands that all businesses, especially SMBs cannot afford to hire highly qualified programmers for creating and maintaining the web tests due to budget constraints. A system administrator may not have the programming expertise required to create a professional level web test. So, it can become a complex scenario for a business owner to work out. SiteObservers offers free web test development and maintenance service to our customers that purchase the paid contracts/plans.

Our technical experts have full command on our service codes, APIs and web tests. They are a comprehensive team of network admin, system admin, technical managers, and application developers. So, they can provide a comprehensive solution to create a new web test case as well as to maintain it in case of your website undergoes software updates or upgrades. Normally, your existing web tests observe some kind of issues when you update or revise some aspects of your website or eCommerce platforms. So, you will need to change your web test on a regular basis, which is a very difficult task for a web administrator. We solve this problem by providing a fully managed web test service for no charges. Our customer enjoys numerous features and benefits from our enterprise level web test managed service, as given below.

Features & Benefits of Our Free Web Test Service

Benefits of free web testLike every professional service, our web test development and monitoring service offers multiple features, capabilities and benefits to our valued customers. The following list names a few of those benefits of our free automated web test service.

  • It is a fully managed and free service on all paid contracts/plans
  • It offers web test development, modification and full maintenance
  • Provides deeper insight into the user experience in real browsers
  • It can track all functions and features of your website and eCommerce transactions
  • Provides real alerts and does not create any kind of false alerts/alarms
  • Supports numerous monitoring intervals such as 5 minutes, 10 minutes, 15 minutes and many others
  • Available in two types i.e. Standard & WordPress
  • It offers detail oriented reports and root cause analysis capabilities
  • Word class customer support is offered round the clock

To know more about SiteObservers’ free web test development services, click here.

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Is Your Online Store Ready for Upcoming Holiday Season?

A revenue loss of billions of dollars occurs annually due to unplanned downtime/outages of online eCommerce websites of small, medium and large organizations round the globe for numerous unpredictable reasons.

Is your ecommerce website ready for upcoming holiday seasonFacebook and Twitter are two big names in the field of social networking, and Skype is very well known globally due to its highly popular voice over IP (VoIP) communication, chatting and video call services. Hundreds of millions of users depend on these websites to keep in touch with their friends, families, and business partners/stakeholders. All of these websites faced some of the nastiest outages during last two week’s time; thus, a huge havoc was created among the online customers of these services on the internet. These outages caused the substantial losses to the respective companies and the users of those services globally.

Outages – Loss Analysis

A long and nasty outage of Skype services on September 21, 2015 lasted for over 15 hours and hundreds of million users suffered from unavailability and degradation of service. Meanwhile, Facebook faced a worldwide outage of over 30 minutes on September 24, 2015 caused over 1.49 billion users to suffer. Similarly, Twitter faced a nasty outage of about 13 hours on September 14, 2015 and a huge customer base suffered during that period.

These kinds of website, application or service outages cause large scale sufferings not only to the end-users that use those services, but also to the companies that run those services. In fact, the volume of suffering for the service owner companies is much higher than the customers. The service owners face huge financial, credibility and reputation loss due to such service outages. For instance, Amazon online store goes down for just a single minute; the revenue loss it would sustain will be over $66300/minute. Similarly, if we calculate the per minute losses based on the latest financial results of the different companies like Facebook and Google, we find that Google will have to sustain as much as $37260 loss per minute, and Facebook will lose about $31188 per minute.

These figures are raw figures based on the quarterly earnings of the companies. For example, the net revenue of Facebook for the second quarter (Q2) of Y-2015 was $4042 million. If we divide it into 3 months, 30 days, 24 hours, and 60 minutes, we will get the earning of about $31188 per minute. Thus, the total loss for the last outage of 30 minutes, Facebook lost an estimated revenue of about $935648.

This compounding impact of revenue loss for companies is not confined to just large corporate and big online websites, but the impact is equally critical for small, medium and home industries dealing with the online sales, marketing and all other types of services/businesses. According to a research, one single minute of outage leads to about $7,900 average losses to an eCommerce website. This value is much higher for big corporate that is up to $66,240 at an average. Similarly, another research suggests that slow page loading speed costs more than $2.7 billion or about £1.7 billion globally.

Outage Causes

In general, we can say that the outages are due to technical reasons, but in reality, many mistakes related to service management are major cause of such nasty outages. The above cited outage of Skype services was due to huge releases of new configurations that were not properly handled by available client versions running globally, and thus, a huge spike of traffic choked the entire system. The main point to mention here is that outages don’t occur abruptly without any specific reasons; those reasons can be either averted or reduced (at least) by taking different types of measures.

Steps to Avert or Reduce Outages

Having looked at the flabbergasting figures related revenue losses caused by the nasty outages, you would definitely ask yourself if your eCommerce website is ready to handle abrupt traffic increase and other technical issues at the right time either to avert or reduce the financial feared losses to your company. If you have not decided about what steps to take to get your website ready for upcoming holiday season, let me help you out through this article. The major steps that you should take are given below.

  • Use an automated cloud-based website/eCommerce monitoring service.
  • Depute a dedicated resource – either on-premises or remotely – to monitor the service status provided by the monitoring service.
  • Make emergency plans to restore your service immediately in case of any uncontrolled outage occurs.
  • Make the customer compensation and incentivized offers in case your website sustains some faults or glitches that cause inconvenience to the customers.
  • Use web application testing services to make sure all processes of your eCommerce website are working as per desired performance criteria.
  • Use WordPress plugin monitoring services from to make sure the installed plugins are working properly, if your website is powered by WordPress CMS.
  • Use customer experience monitoring services in real browsers to make sure the customer is having fun to make purchases on your eCommerce website.

There are many cloud-based monitoring services available in the marketplace to choose from. To get more information and get a better experience of an enterprise level website/application monitoring service, click here.

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Top 7 Useful Tips on Efficient Use of Website Monitoring Service

The proper monitor configuration, quick response on alerts, deep analysis of trends, and catching up of the problem’s root causes make a perfect IT ecology of using website monitoring service efficiently.

TipsThe trend of using website monitoring services is on a consistent rise during the past decade due to the changing behavior of internet users. The present day user wants the website to load in less than 2 seconds as compared to 4 seconds eight years ago. Boston Consulting Group discovered that 28% of the users don’t return to any website that does not perform as per their expectations. Jupiter found even grave behavior of website visitors; according to its research, 48% of the visitors establish relationship with the competitors of the company in case they observe an outage during their presence on a particular website. So, to cater the increasing demands of the visitors, many companies use the third party cloud-based website monitoring services to preempt any kind of issues on the website to maintain high level of performance.

In this article, we are going to discuss about the key tips to use the cloud-based monitoring services more efficiently and effectively to create great experience for the valued customers.

Top 7 useful tips are given below.

1.       Effective Alert & SLA Configuration

Alert & SLA graphAlerts play a crucial role in close monitoring, and immediate improvement in the performance of any web environment. So, it is very imperative to configure alerts and performance baselines very carefully. For this purpose, it is highly desirable to identify the performance baseline for every component, business process, and application that is being monitored. Once the performance criteria is identified, configure them in two categories – lower limit to generate warning, and the upper limit where immediate action should be initiated – to avert any nasty outages. It is always good idea to set warning at 60% consumption of resources or less than 2% of service degradation. Meanwhile, the upper limit threshold should be set about 70% of resource utilization or less than 5% of service degradation. The threshold values may vary in different environments and situations. It is always recommended to take immediate preventive or corrective measures at the beginning of service degradation.

2.       Shortest Monitoring Frequency

monitoring frequencyAnother important tip to better utilize the monitoring services is to set the shortest possible monitoring frequency/interval for the critical pages, transactions, functions and business processes; for example, it should be less than 3 minutes or even 1 minute for every check from multiple locations for critical items. For the low importance pages or functions, you can set higher time intervals such as more than 5 minutes or even higher. It is also a good idea to divide the monitoring intervals in terms of criticality of business departments such as for operations team, it should be less than 5 minutes, but for the developers longer intervals will work.

3.       Multiple Location Monitoring

multiple locationsAs we know that present day business has become a global phenomenon due to its extensive dependency on the internet, and online sales and marketing. A website, especially an online retailer website is highly influenced by the traffic from all parts of the globe. To get full benefits from website monitoring services, it should be configured to monitor the performance from multiple geographical locations spread across the globe. Another important   aspects of multi-location monitoring is that it should be consistent, which means that the performance data should be collected exactly on the time specified in the monitor configuration not cumulatively at one or two points of time and sent to the control panel. To get a deeper insight, you should also use the services that run performance tests simultaneously from multiple locations. Avoid those services that run commands on different locations at different time slots that don’t provide a clear picture of website performance as a whole.

4.       Track User Experience

Monitoring user experienceThe performance – availability and speed – of a website has become very crucial in today’s competitive business environment; so, it is highly recommended to keep the website efficient and fast to create great customer experience. To achieve good results from the monitoring services, it is highly recommended to use the user-experience monitoring features in the real browser agents commonly used on the internet. To make user experience more pleasant, enable advanced features such as content matching, image matching and other similar types of features. If the user experience is not up to the standards, take immediate actions to improve the required website performance parameters.

5.       Use Separate Monitors for Critical Objects

Separate monitorsIt is a great idea to use multiple monitors to track the performance of different functions, processes, transactions and webpages to have 360 degree view of the entire website performance parameters. The critical objects such as payment transactions, add to cart functions, website plugins, online billing, product detail pages and other such objects should be monitored in separate monitors to make sure that isolating of the faulty pages becomes easy without disturbing the other pages or functions; thus, minimizing the revenue losses. Using separate monitors provides you the details more specifically and quickly to find out the main cause of the problem, and rectify it immediately before the irreversible damage is done.

6.       Regular analysis of performance trends

Performance analysisWebsite performance monitoring is a regular and consistent process, and requires proper analysis of the parameters and data collected by the monitors. Without any proper analysis of the performance data, it is not possible to do improvements in the performance. It is a great idea to monitor reports and process the performance trends of critical components on a regular basis, for example daily, weekly, monthly and annual basis. The final findings – weekly, monthly and seasonal trends – should be analyzed, implemented, and documented for the future use. Those analysis reports will be helpful in bench-marking the performance criteria as well as identifying the performance baselines for service level agreement SLA configurations.

7.       Catching Problem Roots

Catching problem rootNo notable event that occurs on your website should be left unanalyzed without tracing out the original cause behind that event. The cause of event should be found, and documented for the future use to develop an effective corrective maintenance as well as to increase the fault resolution turnaround time TAT. Always, use all features and capabilities of website monitoring services related to the root cause analysis RCA to find out the cause of the problems quickly and easily. The main features pertaining to RCA include web page screenshot, trace route, error codes, ping responses, and video capturing capabilities (in some cases).

If all above mentioned tips are religiously followed, the performance of your website will increase considerably. The best website monitoring service offers all features mentioned in this article to help improve the website performance. To know more about an enterprise level free website monitoring service, click here.

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Top 10 Useful Web Analytics Tools for an Industry Grade Web Analysis

An efficient web analytic tool is characterized by the features and capabilities that create value for the web owners to help successfully achieve their desired objectives via deeper insight into the raw data pertaining to web site visitors.

Web analytics imageThe business intelligence (BI) plays an instrumental role in the present day competitive business ecosystem across the globe. Proper business decisions made in the light of modern BI findings can increase ROI of the company to over 1000%, many latest researches suggest. The BI market is expected to cross $114 million by 2018, as per AT Kearney forecast. Meanwhile, the CRM predicted that web analytics market will cross $3.09 billion by 2019. The reasons for increasing market value of web analytics is due to some very good reasons such as, it helps analyze traffic behavior, support for real time data analysis, in page analysis of visitor activities and many others. These factors help businesses to streamline their websites and business strategies with the existing business trends and customer behaviors to achieve the most desired business bottom lines of their respective companies.

There are numerous web analytic tools available in the marketplace that offer industry grade features and capabilities to analyze the behavior of website traffic more specifically. Top 10 useful web analytic tools for SMBs to monitor website traffic are given below:

1.   Google Analytics

Google AnalyticsThe Google analytics tool is one of the most popular web analysis tools in all types of industries, especially in SMB enterprises. A whopping 52% of all websites all over the world use Google Analytics tool for their traffic analysis; that counts for as much as 82.4% of financial market share of web analytics business, as revealed in the W3Techs report. Google Analytics is available in free as well as premium plans for all sized business and corporations to choose from. The major features of this web analytic tool include the professional grade reports and analysis of the visitor’s behavior, and the source from where the visitors are coming from. It helps you make your business decisions very effectively via deeper perspectives on different parameters of traffic behaviors. It is very beneficial for those website owners that use Google Adwords for their marketing strategies. It provides deeper information about visitor activities on your website, their origination, their devices, browsers and many other such things.

2.   KISSmetrics

kissmetricsKISSmetrics is another powerful tool that is used by a large number of websites. As per different researches, about 0.1% of all websites use this useful web analytics tool for the analysis of their website and its traffic. Kissmetrics was launched in 2008 with the headquarters situated in San Francisco, California. It is an intuitive tool with very easy-to-understand interface. It offers numerous types of reports such as funnel report, people searches, A/B test reports and many others. You can export the desired data for a deeper analysis for business intelligence purposes of your business easily. Powerful graphical presentation is another attractive feature of this tool. It is capable to pinpoint the flaws on your website that hinder the business growth. It offers detailed information about every segment with different parameters such as conversion rate, revenue and others. This web analytic tool is available at very affordable prices starting from $200 per month.

3.   MOZ Analytics

MOZ analyticsMOZ analytics is a very powerful tool to track and analyze your marketing efforts via multiple campaigns that you start online for product/service marketing. It provides deep insight into the traffic behavior, sources of traffic and flaws on your website that can repel your visitors from becoming your customers. It also informs you about the activities of your competitors in the market so that you can devise better business strategies to establish a competitive advantage in your company’s favor. It is a comprehensive platform that deals with searches, links, contents, social and brands all at one place. In short, it helps every marketer, and business owner to make powerful marketing strategies for increasing the targeted section of audience, and covert them into customers in an effective way. This tool is available in different plans starting from as low as just $99/month. It offers one month free trial on all plans and offerings. It is highly suitable for online marketers and the web administrators that are managing their own marketing strategies.

4.   ChartBeat

chartbeat web analyticsChartBeat’s market share accounts for about 0.2% of global web analytics market value. It is a real time web analysis tool that provides you with the real time information about behavior of your customers as well as the effectiveness of online content. It is very useful for publishers, news agencies and blogs to get real time information about the content and readers to optimize the best content for interested readers in real time as well as for the future endeavors. This tool is very helpful for marketers, editors and brand advertisers too. The company is headquartered in New York City, United States of America. It offers detailed information at page level of a website in real time environment.  It is also available in mobile application version for better customer experience while at go.

5.   Clicky

Clicky web analyticsClicky is another very powerful and all-in-one comprehensive web analysis tool. In some domains of businesses, it is considered as second to Google Analytics. The market share of this powerful tools accounts for as much as 0.5% of global market with more than 864 thousand websites fully dependent on this web analysis software. It is a real time web analysis tool with many industry grade features that make it one of the powerful tools of the kind. The major features of this web analytic tool include real time monitoring, detail oriented information, individual visitor data record, and support for up-time monitoring, on-site analysis and heat-maps all in real time. It is very simple and easy-to-use tool with an intuitive interface. This tool is available as a free as well as paid plans. You can also get a custom quote for your specific business requirements. The paid plans start from just $9.99/month with all basic and some advanced features.

6.   Woopra

Woopra web analyticsWoopra is a real-time data analysis tool for websites that support customized notifications, up-time monitoring of website, and many kinds of data driven web content. It was launched in 2008 at San Francisco, California. Currently, it is being used by over 0.1% of global websites. You can also customize funnels, segmentation, retention parameters and much more. It supports the integration with other platforms, and mobile applications without any changes in codes at all. This software is perfectly matching for all kinds of businesses and industries such as travel, e-commerce, SaaS, banking, finance, gaming, mobile apps, and many others. Woopra offers numerous plans and solutions based on a wide range of industries. The basic plan of Woopra is free, and the paid plan starts from as low as just $79.95/month. You can get a custom quote for enterprise solution based on your company requirements.

7.   Crazy Egg

Crazy egg web analyticsCrazy Egg is a great web analysis tool that provides you with the detailed information of the user activities on your website. It was launched in 2008, and the headquarters of the company is located at La Mirada, California. This software is being used by more than 50 thousand clients with a global market share of about 0.8%, as per W3Techs survey. It provides the web administrators with the details of the sources of the traffic that land on your website, and what are those visitors clicking on, and how long do they stay on certain areas of the website. This software is powered by highly featured tools such as heat-map, overlay, scroll-map and others. It speeds up your analysis related to website users, and thus, increase ROI of your business. Crazy Egg is very simple and easy-to-use software to have a deeper perspective on all types of websites. It supports six highly featured types of reports with the graphic presentation of data records. This tool is available in 4 attractive plans starting from $9/month; and every plan of it is powered by 30 days free trial.

8.   GoSquared

GoSquared web analyticsGoSquared web analytic tool specializes in the analysis of users’/customers’ data to find you meaningful information regarding their activities in real time environment. You can establish some meaningful personal relationships with your customers, and users based on the information collected through this powerful tool. This is a comprehensive platform that tracks, analyzes and provides detailed reports on a single unified platform. Your marketing team can establish good relationships with customers based on their interests to increase valuable traffic on your website.

It is very simple and intuitive software, which does not need any kind of training to operate it. Any person with a little knowledge of internet and websites can easily manage this software. It offers free 1000 data points on a monthly basis; you are only charged for additional data points that you use. You can also enjoy 14 days free trial period on all its plans.

9.   Mint

Mint Web AnalyticsMint web analytic tool owns about 0.1% of the global market share. It is very useful and featured web analytic tool to monitor on-premises real time activities of users, customers, referrals and search engines. It provides you with the deeper analysis and detailed oriented reports of the activities performed on your website by the visitors. It provides detailed information about popular pages, searches, types of user agents, speed of website loading, activities of visitors, and the source of traffic that is coming to your website. It offers flat rate of just $30/website/month. You can also upgrade your plan to Mint-2 for just additional 19 dollars. So, it is affordable web analytic tool for all sized businesses.

10.   Piwik

Piwik web analyticsPiwik is an open source web analytic tool that is not only a featured one but also free of charges to download, use and contribute to the code of the platform. At the time this article is written, the number of downloads of this software crossed 2.5 million mark; and the number is counting on a regular basis. According to W3Techs research report, the share of Piwik Web Analytics stands at 1.3% of the global market. Piwik has opened up new era for website monitoring based on an open source license. It is currently used by more than 1 Million websites globally, and number is counting very fast. It supports the mobile applications for both Android and iOS phones. It provides the detailed information about the user activities, and on-page analysis of your website. It has almost similar types of features that are offered by Google Analytics software. It is free to download and use for on-premise services, but will have to pay as much as $65/month for cloud hosted Piwik services. You can also enjoy 30 days free trial on cloud Piwik web analytic services.

The monitoring of your website for the visitor activities is one of the best approach to have deeper perspective on the experience of visitors on your website; but, to make sure your website or application is performing well as per desired criteria or performance levels, you should monitor your website and application via enterprise level monitoring service. To know more about an enterprise level web monitoring and application monitoring service, click here.

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Prospects of Website/Application Monitoring Business – An Insight Analysis

Multiple technical, and commercial factors such as growth in cloud investments, increasing data security threats, expanding online retail market, and new emerging markets and technologies augur very well for the website/application monitoring business globally.

monitoring service

Technological innovation in business, and emergence of new IT technologies are changing the landscapes of global businesses very rapidly. Newer business models and technologies are making inroads in every market all around the world to realize the business goals via capitalization of the market potentials. The rapidly increasing cloud infrastructure, mushrooming of mobiles apps, grand success of container technology, and fast rising threats to the data on the internet are driving the needs of comprehensive business automation, and real time monitoring of websites, servers and applications in the global business ecosystem.

In this article, we are going to dive deeper into the prospects of website and application monitoring business in the light of some fundamental technical and commercial factors. The main driving forces of online monitoring industry are discussed below.

·        Whopping Threat of Data Breaches

data threatThe recent research of Juniper Networks reveals that the cost of data breaches will cross a whopping $2.1 trillion mark by the year 2019. It will be four times the cost that existing market is bearing in 2015 with an average increase of over 25% annually. Meanwhile, the research has also found out some very important things that the consistent growth of data breach on mobiles and internet of things (IoT) is becoming an alarming factor in near future. According to Dell Corporation research report, more than 50% of the company executives anticipate a huge increase in the security budgets, which will increase the possibilities of increase in monitoring demands too.

To cope with such a huge threat to data, an online monitoring and automation of different processes will be required at a large scale. So, it will prove one of the powerful driving forces for increase in the demand of website, server and application monitoring services.

·        Grand Success of Container Technology

container techCisco systems research discloses the fact that the change in technology has become a very consistent phenomenon. More than 25% of the global companies are seriously considering investing in the change of technologies; and more than 40% of incumbent companies are displaced due to digital disruptions, says Cisco research. The newer digital disruption in the marketplace has emerged in the form of container technology in the domain of cloud computing and application development. The container technology has made deep inroads into the cloud computing; the grand success of Dockers Containers and the running of all Google software in the containers are a few very important examples to estimate the power of container technologies in near future. Docker software platform has been downloaded for more than 400 million times, and more than 75,000 applications are available in Docker Hub currently. It is also important to note that more than 50,000 third party projects are running on Dockers presently. It has made very easy for developers and SMBs to develop and run software applications in a virtual container very fast and efficiently.

A huge increase in software development and business automation is round the corner; consequently, it will increase the demand in application monitoring service across the globe. Monitoring the containers and their application is opening up a new era for application monitoring very shortly.

·        Massive IT Investments

Stack of dollarsIf we look at the global IT investment profile, we will find that a huge increase in the investment on IT infrastructure, business process automation, software application development, and system security is being recorded consistently. According to the IDC research report, the cloud infrastructure spending in 2015 will cross $33.4 billion with a substantial increase of over 26.4% in comparison with the 2014 figures. Meanwhile, cloud infrastructure investment will top $54.6 billion by 2019. IDC estimated more than $67 billion spending on non-cloud IT infrastructure. The forecast made by Computerworld anticipates more than 46% increase in security spending, followed by cloud computing at 42%. The spending in business analytics, storage, and wireless mobile is estimated 38%, 36% and 35% respectively. Gartner’s forecast predicts that the overall IT spending will reach $3,828 billion in all IT sectors such as enterprise software, IT services, telecom services, data center systems, and IT devices. The main growth will be noticed in software development sector at about 5.5% increase.

These massive investments are increasing the number of applications, servers, websites, online stores, mobile apps, and other business automation processes, which will definitely require extensive monitoring for better performance. So, monitoring services will be needed at larger scale in the near future.

·        Explosion of IoT Bomb

Internet of thingsNowadays, the internet of things (IoT) is the commonest buzz in the domain of internet and information technology. This is a modern concept of a network of the everyday objects that will have connectivity to the internet, and can communicate with each other like our present day computers. It has already taken pace with an estimated market of over $1.7 trillion by 2020 from $656 billion market in 2014, as estimated by many researches in the marketplace. According to the IDC prediction, the IoT market will grow at 19% in 2015 only. IoT in manufacturing sectors will grow at about 18.6% to reach $98.8 billion market volume by 2018. Strategy Analytics survey reveals that more than 30% of the global companies have already implemented IoT in their business in one way or the other; and this trend will continue for many years to come.

If we look at the prospective side of requirements to manage the interconnected things on the internet, we can easily predict a substantial growth in application, and device monitoring services in very near future.

·        Gigantic Scope of Software Applications

software appsAs we know, the number of mobile applications is increasing at a very fast pace, especially Android and iOS apps. The current number of mobile apps is more 3.8 million, and it is growing exponentially. Gartner predicts a whopping spending of over $335 billion in enterprise software in 2015 at the rate of 5.5% increase. Meanwhile, the Statista anticipates spending of over $328 billion in the domain of software development in 2015.  According to IDC predictions, more than 35% of the new applications will use cloud-based platforms for fast software development life-cycles and business innovation by 2017. The global SaaS revenue is going to cross $106 billion by 2016, as per forecast by IDC. Similarly, the business process management revenue will cross $10 billion mark – as suggested by WinterGreen Research – by the year 2020.

These figures augur very well for the online monitoring of web applications as well as mobile application monitoring business for many years to come.

·        New Emerging Markets

emerging marketsThe 21st century is considered as ‘Century for Asia’ in which numerous big Asian economies are emerging very fast. There will be a huge demand of software applications, business automation, cloud infrastructure and other IT resources and services. The major emerging global economies include India, Russia, China, Hong Kong, Singapore, Brazil, Mexico, South Africa, and others. China and India are going to be large IT hubs shortly. According to AMI estimates, the Indian retail market will spend as much as $81 billion on IT by 2020. The growth in the investment in the SaaS will remain at an average of above 28%. The current initiative of Indian government to digitize whole India can open up new dimensions for IT businesses for global players as well as for many new startups.

In such an attractive global business environment where a large number of positive market drivers and stimulus are available, everybody can easily anticipate a substantial growth in the automation of applications, systems, and website monitoring services in near future. To get more information about an enterprise-level free application monitoring service, click here.

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Top 5 Factors to Monitor for a High Performance Website

A high performance website should be always up for visitors to access with fast speed from all over the globe at any point of time in a whole day, seven days a week, and 365 days a year.

Website performance snapshotA high performance website has always been on the top of wish list as well as to-do list of all enterprises and website administrators since the advent of modern of World Wide Web (www) era. A high performance website creates a great experience for the visitors and satisfies the search engine algorithms, and subsequently generates the desired bottom lines of the business. A high performance website is known for many different features such as, instant loading, attractive look, intuitive content, global availability, and value for the customer.

To optimize and make it a high performance website is the first step towards the desired business goals, the second and the important one is to maintain the website as a high performance entity through close monitoring of its performance parameters. This article will discuss about the major factors of a high performance website to monitor for maintaining its performance at high level.

The major factors to monitor through different cloud based monitoring website services are given below.

  • Website Availability
  • Website Response Time
  • Network Speed
  • Peak Hour Performance
  • Global Location Performance

Website Availability

A high performance website is always expected to remain online for 100% of time for round the year. This is one of the most desirable Key Performance Indicators KPI of a website for any website administrator, but it is strictly disapproved to go the availability of the website below 99.9%. The availability of the website impacts very badly on both the reputation and business of the company. It is very critical to monitor the website uptime all the time through best website availability monitoring services available in the marketplace. A better monitoring of website availability helps you achieve the desired KPI by developing the disaster recovery and security related strategies.

Website Response Time

Website response time is the second critical factor that impacts both the user experience and the search engine optimization SEO results. It has been established through different researches that any website that takes more than 2 seconds for the first loading phase called first impression loses more than 40% visitors and any website that has loading time of over 15 seconds has almost no business prospects at all. It is always recommended to monitor the website response time through different cloud based website monitoring services to track the speed of the website at any point of time round the clock. The monitoring of response time will help you make corrective policies and speed improving strategies to keep your website high performing all the way.

Network Speed

If your website is sitting on a network that has very poor performance or network parameters are not up to the mark, your high performance website will go down very soon both in ranking and business. You need to monitor the performance of network parameters such as network latency, network congestion, packet loss, and bandwidth bottlenecking from different geographical locations across the globe. You can do this with the help of some good cloud based network monitoring services to get the real time status of the network parameters from different areas of the globe. If you have details about any kind of network latency, bandwidth congestion or any other issues on the network, you would be in good position to talk to your cloud providers and get the issues corrected.

Peak Hour Performance

A high performance website should be monitored for its capacity to handle the loads of traffic at peak hours. In today’s high tech world, you can choose different cloud hosting strategies to improve your peak hour performance; but for that purpose, you will need to have performance data of your website at the busiest hours of the day. You can get this information through numerous cloud based website performance monitoring services available in the marketplace. The monitoring of website’s peak hour performance gives you details about the incoming traffic volumes, incoming traffic sources, website response time and many other factors through different monitors to strategize your future resources.

Global Location Performance

As we know that online business has gone global irrespective geographical boundaries, especially online service business. The present day prospective customer for any online business may be located geographically anywhere in the world; so, to create a value for global customers, your website should be monitored from different geographical locations of the world. You should opt for some cloud based monitoring services that support performance monitoring from multiple geographical locations.

Your high performance website will maintain the customer satisfaction and sustainable growth of your business, if you monitor the above mentioned factors through professional website monitoring services. To learn more about the best website monitoring services, click here>>

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