Content Delivery Network Services – The Importance and Impact on an Online Business

A huge market potential in the domain of content delivery network CDN service business is drawing the attention of global emerging marketplaces in the entire world.  

CDN servicesNowadays, the Content Delivery Network CDN service is one of the brightest spots in the domain of modern IT businesses. If we look at the potential and the growth of this lucrative business, we will be strongly convinced about this reality. The current market value of the CDN business in 2015 stands at about $5.95 billion, which is projected to cross the $7.4 billion mark by 2017, and the $15.73 billion mark by 2020. The growth rate from 2015 to 2017 is projected at about CAGR 24.6%; and from 2017 to 2020, it will grow at about 26% CAGR. These facts and figures were obtained by the Markets&Markets researches.

The CDN services offer static content delivery for the websites through an integrated network of servers located across the globe. This increases the speed and performance of the web environments. This service includes numerous solutions, such as fast media delivery, data security, cloud storage, web performance optimization WPO, trans-coding, transparent catching and others. The CDN service is very critical for a sustainable growth for SMBs as well as large corporations in numerous domains of businesses, like eCommerce, entertainment, gaming, automotive, healthcare and many others.

The market share of all global regions like Asia Pacific, Europe, North America, Middle East, Africa and Latin America is increasing consistently; but till today, the North American market share has been bigger than other regions. In 2011, the market share of North America was about 64.3% of global CDN market with a total value of $1.3 billion, which is expected to increase to $4.6 billion by 2017.

Importance of CDN Services

ImportanceWith the advancements in the internet speed and other web technologies, the end-users are becoming more and more demanding for the large volumes of data and the fast delivery of content across the globe. This demand generates a fierce, but positive competition in the global business ecosystem. The prospective of the CDN service is increasing very fast with an exponential increase in the websites and web applications across the globe.

The current number of online websites is over 954 million with an addition of 4 websites with every passing second. Similarly, the number of internet users have crossed almost half of the global population and counting very fast. A huge portion of those websites relates to eCommerce that sell different products like entertainment, digital products, and physical items. The eCommerce websites are going to cross the 12 million mark by the end of 2015, according to the Lemon Stand research. Still the eCommerce business has a huge potential to increase, and subsequently the anticipated increase in the CDN services.

A large number of big corporations are investing heavily in this prospective domain of business to benefit from the inherent potential of the market. Some of the major companies that offer CDN services include AKAMAI, CloudFlare, Amazon CloudFront, IBM SoftLayer, MS Azure, ITWorksCDN, LimeLight Networks and many others. Many big IT giants are planning to invest in this domain to make it more competitive and productive for the end users.

Impact of CDN on Online Business

ImpactThe impact of the CDN services on online businesses is significant; many businesses like entertainment, digital products, and gaming are extremely dependent on CDN for better performance and high level of customer satisfaction. Many researches related to business intelligence BI suggest that more than 28% of the customers don’t return permanently, if they feel the website is not performing as per the desired criteria/standards. The cumulative impact of those losses is such a gigantic that many online businesses become bankrupt, and consequently shut down their operations for good.

One of the main reasons pertaining to the performance of a website is the network latency to access the content located at server area; this may take much longer time. If the website deals with the static images, videos and documents, then the situation gets even worse. If the slowness of the website converts into customer bad experience, then more than 80% of those visitors never return to that website, and more than 50% of those visitors do carry out a bad marketing for your website or online services. That is really disastrous!

The CDN services solve this issue very effectively by providing the requested content to the client immediately from the nearest possible location of their servers. In the CDN service, the static content is mirrored on multiple servers spread all over the world that provide immediate access to the clients.

The positive impact of using the CDN services includes, the geographically distributed data centers, redundant data security, faster speeds, effective catching of the web pages, state of the art infrastructure, version control support, video indexing, digital rights management, increased customer satisfaction, reduced cost of operation and many more.

The speed of the website increases tremendously by using the CDN services. It has been found through many researches that the revenue of a website increases by more than 1% with an improvement of just  100 micros seconds in the web page loading time. In the light of this research, it is very obvious that the CDN services are directly related to the business revenue across all sectors of businesses and industries. The security, reliability and cost saving are other major factors that are the outcome of CDN services that impact positively on the bottom line of online businesses globally.

To get the benefits of CDN services fully reflected in your online business, an enterprise level website monitoring service, web page load performance monitoring service, and user experience monitoring service are very critical. A unified web monitoring service tracks the performance of your website, web pages, user experience, and web applications from multiple geographical locations to provide you with the deeper perspective into the website performance, and the improvement areas of your web environment. To know more about such type of an enterprise level unified monitoring service, try SiteObservers FREE monitoring services now.

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Top 10 Tips – How to Improve Web Performance?

More than 97% ratio of the newly established eCommerce websites fails to achieve the desired business objectives due to many reasons that include the poor website performance as one of the top factors.  

tips on web performanceThe total number of online websites at the time of writing of this article is about 954 millions, and the number of internet users stands at about 3.246 billion. The number of internet users and online websites is increasing very fast with every passing second. About 4 new websites are being added to this gigantic number of online websites with every passing second. A careful estimate of RJMetrics suggests that the number of eCommerce websites constitutes roughly about 10% to 12% of the entire websites on the internet. If we consider it as the baseline, then the total number of eCommerce websites – all types – must be around 9 millions. The Lemon Stand forecast the number as 12 million eCommerce websites in 2015.

Irrespective of the question what types of websites are there on the internet, a huge chunk of these websites has been established purely to make money one way or the other. The eCommerce global market in 2015 is estimated at about $1.6 trillion, which is just a 6.6% of total global retail sales. The eCommerce market is growing at double digits annually, owing to a huge potential in the near future round the globe. The current growth is tentatively estimated at over 20% in 2015.

To create a medium sized website costs in the range of about $8,000 to $18,000; while maintaining this website costs about $1,200 to $1,500 annually. You will need search engine optimization SEO and web performance optimization WPO services, which will cost you about $700 to $1,000 per month. In such circumstances, the impact of poor performance of your website for your business is very huge.

More than 80% of the people who face bad experience don’t return to your website, and over 50% of those visitors share their bad experience with others through different media aggressively. According to the Load Impact research report, more than 53% of eCommerce related people believe that they lost revenue due to the website performance in 2013. And, more than 18% of online shopper abandon cart due to bad performance; the Load Impact research suggests further. Thus, a huge damage is sure to happen, if your website does not perform as per desired standards. To avoid this gigantic damage to your online business, you should follow the following top 10 tips to improve the performance of your website.

1.     Stay away from Redirects

RedirectsThe redirect is very useful in the field of web environment for different purposes, but it has numerous downsides too. For example, the redirects – especially 301 & 302 status codes – create problems with your web performance, and SEO campaigns. Thus, your eCommerce website may sustain a substantial business loss, if you are using redirects extensively. It becomes even worse when you insert it between a page and an HTML document because it causes substantial delays to load a document. So, redirects are detrimental for customer experience and web performance. Similarly, it is also recommended to avoid any kind of bad requests such as HTTP 404 error, and such other kinds.

2.     Reduced HTTP Requests & DNS Look-ups

Reduced http requestsThe HTTP request is a multi-step process; therefore, it takes some time to accomplish the desired task. Thus, your website slows down after every HTTP request that is made on your website. You can reduce it by using the cache option on the dedicated servers from different service providers or by making your own with the detailed information about the websites.

Secondly, the DNS lookup takes a substantial time to resolve the IP address of the website address. So, it directly impacts the performance of your website. Therefore, it is recommended to keep it as low as possible by using the caching and other fast DNS service options.

3.     Employ Content Delivery Network CDN

CDNThe content delivery network is an integrated service of content through multiple servers networked through cloud computing globally. According to the Markets&Markets forecast, the CDN’s global business value is estimated at about $15.73 billion by 2020. The CDN service providers offer fast and reliable service to deliver static content such as images, downloadable files, multimedia files, and other such types of content from the geographically nearest server in the area from where request for content has originated. The large files slow down your websites, if you are using the same server from your main location. This issue can easily be resolved by using CDN service.

4.     Use of Gzip Components

GzipWith the advancement in the technologies, especially in the browser’s capabilities, the transportation of compressed content has become very common in web transactions. It is a great idea to configure your web server to compress the requested content through Gzip, and sent to the supported browsers. This increases the speed, and decreases the bandwidth usage on the internet; thus, you can create a great experience for the visitors on your website. So, the compressed html code increases the speed of your website substantially.

5.     Minify CSS & JavaScript

minify codeThe lesser the code processing, the faster the speed of your website! To achieve a faster speed, the minifying of the CSS and JavaScripts is a very important factor. You can increase the speed of your website by implementing the industry best practices in your website, such as code minifying. The major components related to CSS & JavaScript minifying include JavaScript compression, CSS optimization, CSS compression and others. Another important thing to increase the speed of the website is to avoid CSS expressions. This takes substantial processing resources in frequent evaluations as well as the production of backgrounds. Meanwhile, it is not supported in all browsers equally. So, it is a good idea to avoid the CSS expressions.

6.     Effective Use of Cache

cacheThe efficient use of the caching option increases the speed of your website substantially. You can cache the output of frequently used requests at both the server-end and the browser-end. You can decrease the database processing time by effectively implementing the cache output at server side. Similarly, a browser based cache can increase the response time against the HTTP requests. You can also make AJAX cacheable to increase the speed and performance of your website easily. The main reason behind the increased performance of your website due to effective use of cache lies in the reduced processing and the transmission of same data output.

7.     Use of Better Infrastructure

better infrastructureA robust infrastructure always plays an instrumental role in every field of industries. Likewise, the use of better IT infrastructure increases the performance, reliability and customer satisfaction for an online website. There are many options for IT infrastructure to choose from, such as shared resources, dedicated servers, third party hosting, on-premises hosting and many others. All these options have their own advantages and shortcomings. The more you pay the better service you get. So, it is highly recommended to use dedicated servers and IT resources to make your website perform more efficiently. Moreover, the advanced technologies should also be used in all parts and sections of your eCommerce website.

8.     Keep Style Sheet at Top & Scripts at Bottom

Style sheetTo achieve the better website performance, you should follow the basic technical axiom “Style Sheet at Top & Scripts at Bottom”. If you put the scripts at the top of the web page code, the progressive rendering would not be allowed; thus, your page will not show the loading progress until the entire page is loaded. That creates a bad experience for the visitors. The style sheets put at the top will allow the progressive rendering and thus, the client will have a good experience. Moreover, the implementation of this formula also increases the speed of your website.

9.     Optimize HTML & Images

HTMLThe parsing of your page in the browser is directly affected by the HTML code complexity. If your code is copied from the word processor or it is written in a complex and nested format, it will decrease the speed of your web page due the fact that, it takes a bit longer to assess and execute all characters, formats and symbols. It is always recommended to use simple structured HTML code, which is in compliance with the industry’s technical standards.

The optimization of images is another critical part to enhance the performance of your web environment. You should carefully choose the best suited image that is best for your desired objectives. To optimize the images, you need to take care of its format, resolution, size, quality and supported features. You should also take care of SEO features in the image optimization.

10.      Use of an Enterprise Level Website Monitoring Service

Siteobservers1After having implemented all above mentioned tips, you should make sure that everything is functioning properly to achieve the desired performance objectives. You can do it by using the enterprise level website monitoring service such as SiteObservers‘ unified website monitoring services. This monitoring service offers you numerous options to track and resolve the performance related issues with the help of many features and capabilities, such as powerful drill down options, true and timely alerts and warnings, detailed reports, and root cause analysis support and many more.

To get a deeper perspective on the current performance of your web platform, try SiteObservers FREE monitoring services now.

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Relationship between Web Performance and Business Revenue – A Valuable Analysis

A sustainable growth in the revenue of online eCommerce website can only be obtained by achieving the best conversion ratio, high level of web process functions, brand reputation and the netting of missed opportunities on a consistent basis.  

web performance and business revenueThe share of online revenue is swelling in all businesses all over the world. Multiple factors contribute to this increase in online revenue, for instance direct online sales, brand presentation, effective customer outreach, and many other value added features of services/products. Only in the USA, according to the eMarketer research, the number of online shoppers has crossed the 200 million mark in 2015. This huge increase in the online shoppers accounts for as much as about 90% of the all internet users in US.

But, this increase in online shopping has also prompted many factors related to web performance that impact directly on the number of online purchases, and subsequently on the business revenue. According to Microsoft Bing, the web pages that were 2.2 seconds slower sustained more than 4.3% of revenue loss. About a couple of years back, Google, Inc found that the number of its daily searches decline by 8 million, if the search results slow down by just 4/10th of a single second. Likewise, 1 out of 4 online shoppers abandon the website, if it takes more than 4 seconds to load.

Moreover, it has been found in many researches that the increase in the Amazon website load time by just 1 second results in as much as $1.6 revenue loss. In general, the better implementation of web performance optimization (WPO) of an eCommerce website increases the revenue by more than 13%. In this article, we are going to discuss the factors related web performance that leaves direct impact on the business revenue.

1.     Low Conversion Ratio

conversionThis first impact of a low performance website is the decreased conversion ratio that leads to substantially decreased business revenue. In a research, it was found that more 2% of conversion ratio of Wal-Mart website increased with just 1 second faster loading of the website. According to GlobalDots research study, the average load time for the converted population is estimated at about 3.22 seconds. The performance of the website that falls out of this limit is likely to get either low or no conversion. The Web Performance Today research suggests that an increase of just 100 microseconds in web page loading incremented the revenue by about 1%. So, a better web performance is fundamental factor in increasing the conversion rate and subsequently the business revenue of an online eCommerce website.

2.     Cart Abandonment

cart abandonmentThe cart abandonment is directly or indirectly related to the performance and design of the website. A bad web performance will lead to reduced conversion and consequently the loss of business revenue. Based on the 31 major eCommerce companies’ surveys conducted during the past 5 to 6 years, the average cart abandon rate is as much as 68.53%, says BayMard.  The three technical reasons for cart abandonment, according to the Shopify research – include complicated website navigation (25%), process taking too long (21%), and website time-out (15%). These factors are directly concerned with the web performance and efficient design. So, a better performance and professional design will increase the business revenue tremendously for all types of eCommerce/online businesses.

3.     Existing Customer Retention

customer retentionThe customer satisfaction is the key factor to retain your existing customers and convert the visitors into customers on your website. Many researches suggests that any website with more than 3 seconds of loading time, loses more than 40% of its traffic on the website. And a huge chunk of over 80% of that traffic never return on your website, and they opt for your competitors. The increase in web page load by just 1 second causes 16% decrease in customer satisfaction, says the Gomez case study report by Aberdeen Group. This is very clear indication that you cannot retain your existing customer base with a poor performing website.

The loss of your existing customer base is a huge loss to your reputation, and subsequently the business revenue in the long run. The Yottaa research reveals that 79% unsatisfied shoppers due web performance are not likely to purchase from that site again. So, the impact of web performance is directly proportional to customer satisfaction, which lead to increase or decrease in the business revenue.

4.     Reputation/Brand Damage

brand damageThe cost of brand reputation damage sustained by Volkswagen in recent months is estimated at tens of billions including the shrinking of $18 billion capitalization in just one single day. The cause of brand damage can be numerous on commercial as well as technical grounds. The major reason for brand reputation damage on technical grounds for an online eCommerce website is the bad performance of your eCommerce website. If your website underperforms, then the reputation of your online website will definitely be damaged. In normal circumstances, if a customer gets a bad experience on your website, would tell more than 4 other people through different means. This will lead to a very bad reputation and negative marketing chain on the internet, and consequently your online business revenue declines very badly. So, you should always make sure your website performs very well within the desired criteria.

5.     Missed Opportunities

missed opportunityIn today’s fiercely competitive market environment where every single shopper is valuable, the missed opportunity inflicts heavily on your online business. There are many factors that fall within the region of missed opportunities, such as website outage, dissatisfaction of customers due to website performance and reduced traffic are few of them. According to Aberdeen Group, just one 1 second delay in page loading results in 11% lower page views. The reduced traffic also impact on your search engine ranking and subsequently the impact of bad web performance compounds exponentially in terms of the loss of business revenue.

So, it is very obvious from this analysis that the web performance is directly related to the business revenue in this cut-throat competitive online marketplace.

How to Improve Web Performance?

There are many important factors that can help you improve your web performance, and subsequently the business revenue.

  • Efficient use of enterprise level web monitoring service like SiteObservers to improve web page performance and user experience.
  • Implementing simple web design
  • Content optimization (image, video and audio)
  • Use of content data network CDN
  • Avoiding redirects and minimizing JavaScripts
  • Regular cleanup of the codes

To get a deeper perspective on the current performance of your web platform try SiteObservers monitoring services for Free. For more information, click here.

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Why eCommerce Businesses Fail – Top 5 Technical Reasons?

To cause failure of an eCommerce business in today’s fiercely competitive business environment, the technical reasons are equally critical along with the basic business management related factors.

eCommerce failureA popular axiom “think creatively, plan rationally, and execute intelligently” describes a successful startup business eloquently. Any short lapse in the proper implementation of this business principle puts your eCommerce website in the list of 97% of all startup websites that fail at the end of the day. It requires both the technical and managerial perspectives of starting and running a successful business. You can find numerous reports, researches and case studies citing the reasons that punctured the bubble of the dotcom boom in the early 21st century globally. A large majority of those reports focused on the reasons pertaining to business management for that global failure, and the technical reasons were analyzed at the secondary level.

In today’s changed business environment, we are going to re-analyze the technical reasons that leave a direct adverse impact on the survival of eCommerce businesses. Top five reasons for a failure of eCommerce business in today’s competitive market environment are given below.

1.     Poor Content & Website Design

Poor website imageIt is obvious from many researches that more than 99% of the traffic that terminates on your eCommerce website does not convert into purchases. But, some of the eCommerce websites have more than 1% of conversion ratio due to numerous value added features, capabilities and qualities. According to the WebVantage Technologies research, the remaining 3% of the eCommerce businesses that sustain in the market earn double, triple, quadruple or even more profits. The first and most important quality of those successful websites is the content, and perfect web design. A website with poor content and design brings disastrous results to the business because, any online visitor that visits your website does not remain more than 5-7 seconds, if your website design and content is not up to the mark. Your website is supposed to capture the attention of your visitor within that short period of time.

To avoid eCommerce website failure, you need to take care of the following points related to the website design and its content.

  • Proper description of the products in legible size and fonts
  • Well captured photos, and related images in natural and eye catching colors
  • Use of attractive heading at the proper place on the web page
  • The website should be secure, reliable and smooth in terms of surfing its contents
  • The related items should be properly linked in a professional level website layout
  • The on-site search option should be at a prominent/notable position on the website
  • Proper video formats should be used that can draw attention of the visitors
  • The user interface should be easy to use, organized and intuitive

2.     Poor User Experience

Poor user experiencePoor user experience really sucks your eCommerce business! You will not only lose your potential customers, but also create a bad reputation online that spreads like a jungle fire. So, your business sustains a substantial loss – tangible and intangible – on the internet marketplace. Normally, online visitors want your website to load in about 2 seconds or so.  If your website suffers any kind of slow speed, then you are sure to lose more than 40% of your potential revenue as suggested by many researches. The cost of an outage is critically high in the range of thousands of dollars per hour. So, you should make sure that your eCommerce website don’t fall victim of the following important factors that impact the user experience directly.

  • Avoid slow speed of your website. It should load in about 2 seconds or so.
  • Your website should not be cluttered with many things, items and information
  • The checkout process should be very simple, easy and secure
  • Checkout form should be as short as possible

3.     Use of Poor Technology

Poor technology useTechnology is one of the most powerful factors for a successful online eCommerce business in the modern era of information technology. A large number of eCommerce websites fail due to the use of poor technology in their back-end operations. The back-end platform technologies include operating system, server type, web-technology, eCommerce software platform and others. The eCommerce software platform is one of the most important factors – if improperly chosen – can lead to complete failure of your eCommerce business. A bad choice of operating system, server type, CMS platform, and eCommerce software can create numerous issues related to the speed, security, and performance of your eCommerce website.

Thus, the bad performance creates a horrible customer experience, service outages, malfunction of the website, and other systems that lead to a complete failure of your website at the end of the day. So, to make your eCommerce website safer, you need to take the following steps carefully.

  • Choose the most secure, powerful and robust operating system
  • Choose the best cloud hosting service provider with 99.99% of system up-time
  • Choose the most featured and dynamic content management system CMS platforms, such as WordPress, Joomla or the likes.
  • Choose the reliable and effective eCommerce software platform such as Woo Commerce for WordPress platform and others that suite the web technologies you are using
  • The website should have responsive design and support for mobile devices
  • The open source technology is more suitable for SMBs eCommerce websites
  • The exciting features and advanced capabilities should be used to create ease, and great experience for the online visitors
  • Use web technologies that are SEO friendly, lightweight and fast

4.     Low Search Engine Ranking

Low search engine rankingThe search engine optimization SEO is the heart and soul of eCommerce business on the internet. A successful SEO strategy can make your business a multi-million entity in a short span of time; otherwise, your business is destined to fail for sure. The SEO is a combination of powerful use of social media, content, programming skills, website designs, and many other such factors. According to B2B marketing research, more than 10.3 billion monthly searches conducted on Google only in 2014. A large ratio of over 54% of marketers believes that a huge growth in the adoption of SEO will continue in 2015. A gigantic spending of over 12% increase was observed during 2013-2014 globally, as per Adobe, Inc research report. More than 76% of SEO professionals tap the power of social media to achieve SEO objectives, according to IMPACT branding and design research report. The SEO is used to induce customer loyalty in more than 95% of existing customers, says the Regalix, 2014 report.

In the light of such overwhelming figures, it is very clear that bad search engine ranking can lead to disastrous business results for your eCommerce website. To avoid from this impact, take the following measures.

  • Use the professional services of SEO experts
  • Use social media extensively to promote your eCommerce website
  • Use associate/partner websites and blogs to promote your website
  • Always create useful and valuable content – video, audio, and text – for viewers, listeners and readers respectively
  • Use affiliate programs to get useful links, and subsequently the potential customers from your business affiliates
  • Make SEO friendly and mobile-optimized websites

5.     Lack of Perfect Monitoring and Analytics

testing and monitoringTesting, Monitoring, and Analysis play instrumental role in handling all technical as well as non technical problems that damage your eCommerce business on the internet. A properly tested eCommerce website under different real world scenarios will definitely prove to be one of the most powerful online websites to face the common issues that arise on the internet in day to day operations. In many studies, it has been found that the lack of traffic analysis on your website, and proper monitoring of their experience can lead to complete failure of an eCommerce website in this cut-throat competitive marketplace. There are many unified monitoring service providers available in the marketplace to monitor your eCommerce websites with 100% precision and accuracy. Among such enterprise level monitoring services, SiteObservers website monitoring service is the best to provide a comprehensive set of monitoring solutions for your business.

You should use the following services to save your eCommerce website from a complete failure or any service degradation.

  • Use enterprise level eCommerce website monitoring service such as SiteObservers for free
  • Use the user experience monitoring service to measure user experience in the real browser
  • Get instant and real alerts for any kind about untoward incident in your eCommerce services
  • Get detailed reports, and root-cause reports related to the issues or faults that damage the performance of your website.
  • Always use the best analysis software to make sure you are targeting the right segment of customers get deeper insight into the issues of and behavior of your website visitors.

SiteObservers offers unified monitoring solutions for all types of eCommerce websites and other online business activities related to customer experience and high level of website performance. You can monitor numerous WordPress eCommerce plugins through this enterprise level monitoring service. To know more about SiteObservers’ free web test development services, click here.

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E-Commerce Transaction Monitoring in Real Browser – A Critical Part of Successful Online Business

Proper monitoring of all steps in a successful eCommerce transaction through the real browser creates great value and user experience for an online buyer.

Ecommerce MonitoringThe global eCommerce market is about to cross a $1 trillion by the end of 2015 and will cross $1.5 trillion by 2018. It is growing at a rate of around 20% annually. Hundreds of thousands online stores come into existence every year globally to boost the value of the eCommerce industry. With a substantial increase in online business, the increase in eCommerce monitoring services is very natural.

Before we dive into the monitoring of major parts of eCommerce transactions, let’s discuss the main components with technical aspects. An eCommerce system consists of three major components, which include Web Server, Database, and Shipping System. The web server deals with the online storefront and eCommerce transactions. The database is used to maintain the items in an online store, and a shipping system that deals with the warehouse, packing, shipping and delivery status of the items that are sold out. The most fundamental component of an online eCommerce site is the web server that handles the ecommerce transactions.

An eCommerce system should always be in a reliable, stable and smooth condition to create a great experience for an online buyer. Any kind of issues with the online commerce system can cause huge damage to your online business. For example, a recent research suggests that 69% of the buyers abandon shopping due multiple problems, especially the technical issues and error messages. The impact on the sale abandonment due to unnecessary information in checkout form was found over 61% of all ecommerce websites. The same study further suggests that more than 92% of the people interpret the checkout form fields wrongly.

It has also been observed that the eCommerce website bugs such as page layout issue, error messages, features failure, link down, site maintenance, process loading issue, slow down of the website are very lethal to the online business. A huge number of customers – and consequently a huge volume of revenue – is lost due to malfunctioning and other issues on your eCommerce website and processes. It is highly desirable to check the critical paths of website such as home page, checkout process, product pages, popular categories, search results and engine, and the help section. In other words, the important pages, processes, and actions of an eCommerce website should be checked on a regular basis to make sure that customers don’t face any kind of problems.

To track the performance of eCommerce website, pages, processes and transactions, it is highly advised to use the automated cloud based ecommerce monitoring service to measure the customer experience in real browser. Some of the most important things related to the ecommerce website that should be monitored through enterprise level monitoring services are listed below.

  • Website Loading Speed
  • System Availability
  • eCommerce Checkout Process
  • Product Content Availability/Validity
  • Payment Process Reliability
  • Shipping Status Reports

You can use the ecommerce monitoring services to track the customer experience with your online processes, pages and features of your website. You can use web application monitoring service to create a professional level eCommerce test case and run in the real browser to measure the real world experience of your customers visiting your online website.

The monitoring of ecommerce transaction parts such as, visiting the desired item page, viewing the features/description of the item, adding to the cart, checkout, and payment process play a very critical role in materializing your online sale. A smooth operation of all these parts of parts gets you a substantial revenue and good reputation for your online website in the customer’s viewpoint. It is important to note that the cart/checkout abandonment ratio for eCommerce website is very high at about 75% to 90% due to different reasons as mentioned above in this article.

So, to make your eCommerce website more productive and a revenue generating machine for you, you should choose an eCommerce monitoring service from an enterprise level Monitoring Service Provider Company. To know more about such an enterprise level free cloud based unified ecommerce monitoring service, click here.

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Top 5 Useful Tips on Efficient Network Management

Enterprise level monitoring, consistent performance-data analysis, rapid corrective measures, and the use of latest technologies make your network super fit for the present day cut-throat competitive business ecosystem.

Network diagramThe business applications’ operational budget was recorded as 23% of the entire IT budgets of the global organizations, according to the computer-economics survey report 2015. It was about 4% higher than the last year’s figures. The white paper by Vision Solutions, Inc calculates that the annual loss of any one of the fortune 500 companies due to IT failures is more than $46 million, which includes both the tangible and intangible cost incurred on the company. According to this study, the brokerage firms in the USA sustain the most loss of over $6.48 million per hour due to network failures. The global annual impact due to IT failure was estimated over $3 trillion in 2011 by the ZDNET study. The network support staff of different companies ranges from 3.8% through 9.1% of the entire IT staff, as per survey conducted by Computer Economics Inc. Meanwhile, the Information Week study estimated the IT downtime cost for the USA companies in 2011; in that research, it was found that a staggering revenue of as much as $26.5 billion is lost annually.

Under the shadow of such flabbergasting network downtime figures, it is very critical for both the enterprises and the IT professionals to properly envisage the network management policy, and effectively implement of industry best practices to reduce the nasty revenue losses due to network down-times. In this article, we are going to figure out top 5 tips for the IT managers and technical professionals to manage their IT networks efficiently.

1.       Proactive Network Monitoring

Proactive monitoringA study by Gartner Research suggests that market of application performance monitoring APM crossed $2.4 billion mark back in 2013. The improvement in the performance of the network is not possible until you closely monitor different processes, functions, and transactions of your IT networks. More than 63% of organizations believe that using automated performance monitoring tools are more productive than consolidating data through other sources, say TRAC Research Inc. The main components, which are vulnerable to contribute in the degradation of network performance include websites, web applications, mobile apps, servers, automated business processes, business transactions, hardware resources, user experience, raw data analysis and others. The TRAC Research, Inc report suggests, the performance visibility has decreased to as low as 61% in the public cloud environment as compared to 32% in the private cloud ecosystems. More than 61% companies reported a substantial decrease in the performance visibility and customer experience after adopting public clouds. TRAC also reveals, sizable organizations are relying on application performance monitoring (APM), Network Performance Monitoring (NPM), Web Performance Monitoring (WPM), and Wide Area Network (WAN) enhancement tools for increasing the user experience on their networks.

In the light of above mentioned research figures, it is very imperative to have a unified monitoring platform implemented on your network to create greater value, and increase the efficiency of your network. A unified web environment monitoring platform should have powerful network performance monitoring NPM, website performance monitoring WPM, and network performance monitoring features all in one single platform like SiteObservers enterprise level unified free monitoring service.

2.       Regular Performance Review

Regular performance overviewThe second important tip for IT managers and professionals is that they should review the performance parameter related data of their network components on a regular basis. Normally, a substantial performance related technical intelligence lies in that data. If properly analyzed, you can get deeper and more useful information about the causes/issues that are contributing to the performance degradation of your network. A proper analysis of those issues and causes would help you identify the future threats and risks that are in offing within your network elements NE. Once you catch up the root of the issues, you would be in a much better position to make strategies for the continual improvement in your network performance. Aberdeen Group’s research in 2012 suggested that every single second delay in the loading of your website causes an 11% reduction in overall page views, which cause more than 17% reduction in customer satisfaction, and subsequently a considerable reduction in conversion rate at about 7%. This can lead to multi-million revenue losses to the global industry. According to KissMetric information, any online platform that gets 400,000 unique visits per month – if the loading time of that platform increases by just one second, it will sustain more than $1.3 million of revenue in a month. The major network performance monitoring tool – known as Network Performance Monitoring and Diagnostics NPMD – has achieved a consistent success during the past few years, and its market value has crossed $1.9 billion mark in 2013.

You need to analyze multiple functions and factors such as data packet losses, network latency, security compromise, firewall settings, firewall capacity, capacity of network resources, loss of connectivity, and the variations in speed of the network. This is also very important to note that the performance of online services based on website or an application does not dependent only on the website performance, but also on many other factors that I mentioned above. So, to make sure that your network performs efficiently, you should conduct a deeper analysis of the performance, and then, devise effective strategies to remove the performance bottlenecks immediately.

3.       Latest Technology Implementation

Latest technologiesThe technology is playing an instrumental role in today’s fiercely competitive marketplace under a huge impact of disruptive technologies globally. To achieve a competitive advantage, every entrepreneur is trying to use the best technologies available in the marketplace to reduce the operational cost, increase the performance, create customer value, and achieve the desired business bottom lines. New technologies reduce the need of staff, and make the jobs more technical and skill oriented; thus, obtaining better business results through cutting edge technologies are possible for the organizations. A few years back, hosting a website or running an automated business process across multiple geographical locations was confined to only large corporations, but with the advent of cloud computing technology, the entire business scenario changed, and all size businesses became able to use the cloud hosting services at very affordable rates. The internet of things became possible due to reduced computing/processing cost as well as the internet bandwidth cost. Latest technologies in application level firewall or the next generation firewall have changed the landscapes of web security without compromising on the performance of the web environments. Similarly, bring your own device concept BYOD would reduce the operations as well as capital cost of the organizations drastically in the near future. The BOYD and mobility market is going expand massively to cross $266.17 billion mark by 2019, estimated by many new researches. Meanwhile, new products such as software defined networks SDN, and latest communication technologies will change the landscape of the global business.

So, it is always a good idea to implement the latest technologies in the networks, for example, next generation firewalls, intelligent routers, fastest transmission networks, latest wireless technologies, and web development technologies to reduce the OPEX as well as CAPEX of the company, and increase the return on investment (ROI). Upgrading the existing technologies to newer versions, and the implementation of software patches is very imperative to keep with the pace of the changes in technology.

4.       Redundant Configuration

Redundant statiionsThe redundant configuration/installation of critical components – both the software and hardware – is very crucial to create a reliable network environment where the performance of network improves tremendously. The major areas where the redundant resources are required to be configured include core network, transmission links, routers, firewalls, data backups, database servers, and others. Though, the redundancy of the resources costs more, but its results are amazingly great for all kinds of businesses including small, medium and large companies.  It is also an important to implement the latest software protocols/technologies that are self healing in case of any performance degradation. They are efficient enough to recover from the fault through redundant resources or other embedded mechanism.

5.       Load balancing & Resource Scaling

Load balancingThe last but not the least is the resource scaling and load balancing. It is directly related to the close monitoring of network performance to identify the level of the use of resources; once the volume of resource use is known, the second step is either to balance the load or scale up the resources to remove the performance bottlenecks. Sometimes, it happens that the load is not properly distributed among the available resources, and subsequently, the performance degradation occurs badly. If the available resources are not sufficient, then an immediate action is required to scale up the required resources such as bandwidth, processor, disk space, RAM, number of servers, redundant links, and many other such network components. A proper implementation of resource scaling and load balancing would increase the efficiency of your network to the desired level easily.

One way or the other, all these crucial tips to manage network performance efficiently rely on the close monitoring of the networks. There are many unified monitoring services available in the marketplace that offer enterprise level network performance monitoring services for all components of a entire IT network. The SiteObservers is one among such enterprise-level unified network performance monitoring services in the marketplace. To know more about SiteObserver’s unified monitoring services, click here.

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Top 7 Useful Tips on Efficient Use of Website Monitoring Service

The proper monitor configuration, quick response on alerts, deep analysis of trends, and catching up of the problem’s root causes make a perfect IT ecology of using website monitoring service efficiently.

TipsThe trend of using website monitoring services is on a consistent rise during the past decade due to the changing behavior of internet users. The present day user wants the website to load in less than 2 seconds as compared to 4 seconds eight years ago. Boston Consulting Group discovered that 28% of the users don’t return to any website that does not perform as per their expectations. Jupiter found even grave behavior of website visitors; according to its research, 48% of the visitors establish relationship with the competitors of the company in case they observe an outage during their presence on a particular website. So, to cater the increasing demands of the visitors, many companies use the third party cloud-based website monitoring services to preempt any kind of issues on the website to maintain high level of performance.

In this article, we are going to discuss about the key tips to use the cloud-based monitoring services more efficiently and effectively to create great experience for the valued customers.

Top 7 useful tips are given below.

1.       Effective Alert & SLA Configuration

Alert & SLA graphAlerts play a crucial role in close monitoring, and immediate improvement in the performance of any web environment. So, it is very imperative to configure alerts and performance baselines very carefully. For this purpose, it is highly desirable to identify the performance baseline for every component, business process, and application that is being monitored. Once the performance criteria is identified, configure them in two categories – lower limit to generate warning, and the upper limit where immediate action should be initiated – to avert any nasty outages. It is always good idea to set warning at 60% consumption of resources or less than 2% of service degradation. Meanwhile, the upper limit threshold should be set about 70% of resource utilization or less than 5% of service degradation. The threshold values may vary in different environments and situations. It is always recommended to take immediate preventive or corrective measures at the beginning of service degradation.

2.       Shortest Monitoring Frequency

monitoring frequencyAnother important tip to better utilize the monitoring services is to set the shortest possible monitoring frequency/interval for the critical pages, transactions, functions and business processes; for example, it should be less than 3 minutes or even 1 minute for every check from multiple locations for critical items. For the low importance pages or functions, you can set higher time intervals such as more than 5 minutes or even higher. It is also a good idea to divide the monitoring intervals in terms of criticality of business departments such as for operations team, it should be less than 5 minutes, but for the developers longer intervals will work.

3.       Multiple Location Monitoring

multiple locationsAs we know that present day business has become a global phenomenon due to its extensive dependency on the internet, and online sales and marketing. A website, especially an online retailer website is highly influenced by the traffic from all parts of the globe. To get full benefits from website monitoring services, it should be configured to monitor the performance from multiple geographical locations spread across the globe. Another important   aspects of multi-location monitoring is that it should be consistent, which means that the performance data should be collected exactly on the time specified in the monitor configuration not cumulatively at one or two points of time and sent to the control panel. To get a deeper insight, you should also use the services that run performance tests simultaneously from multiple locations. Avoid those services that run commands on different locations at different time slots that don’t provide a clear picture of website performance as a whole.

4.       Track User Experience

Monitoring user experienceThe performance – availability and speed – of a website has become very crucial in today’s competitive business environment; so, it is highly recommended to keep the website efficient and fast to create great customer experience. To achieve good results from the monitoring services, it is highly recommended to use the user-experience monitoring features in the real browser agents commonly used on the internet. To make user experience more pleasant, enable advanced features such as content matching, image matching and other similar types of features. If the user experience is not up to the standards, take immediate actions to improve the required website performance parameters.

5.       Use Separate Monitors for Critical Objects

Separate monitorsIt is a great idea to use multiple monitors to track the performance of different functions, processes, transactions and webpages to have 360 degree view of the entire website performance parameters. The critical objects such as payment transactions, add to cart functions, website plugins, online billing, product detail pages and other such objects should be monitored in separate monitors to make sure that isolating of the faulty pages becomes easy without disturbing the other pages or functions; thus, minimizing the revenue losses. Using separate monitors provides you the details more specifically and quickly to find out the main cause of the problem, and rectify it immediately before the irreversible damage is done.

6.       Regular analysis of performance trends

Performance analysisWebsite performance monitoring is a regular and consistent process, and requires proper analysis of the parameters and data collected by the monitors. Without any proper analysis of the performance data, it is not possible to do improvements in the performance. It is a great idea to monitor reports and process the performance trends of critical components on a regular basis, for example daily, weekly, monthly and annual basis. The final findings – weekly, monthly and seasonal trends – should be analyzed, implemented, and documented for the future use. Those analysis reports will be helpful in bench-marking the performance criteria as well as identifying the performance baselines for service level agreement SLA configurations.

7.       Catching Problem Roots

Catching problem rootNo notable event that occurs on your website should be left unanalyzed without tracing out the original cause behind that event. The cause of event should be found, and documented for the future use to develop an effective corrective maintenance as well as to increase the fault resolution turnaround time TAT. Always, use all features and capabilities of website monitoring services related to the root cause analysis RCA to find out the cause of the problems quickly and easily. The main features pertaining to RCA include web page screenshot, trace route, error codes, ping responses, and video capturing capabilities (in some cases).

If all above mentioned tips are religiously followed, the performance of your website will increase considerably. The best website monitoring service offers all features mentioned in this article to help improve the website performance. To know more about an enterprise level free website monitoring service, click here.

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Top 5 Threats to Website Performance

Slow-down or complete breakdown of website, hosting of malicious links, phishing platform, and data theft are a few major outcomes of the major threats to website performance.

Threat signIt has been found through different researches that more than two-third of small business websites are maintained by the business owners. A large majority of those owners believes that they are not potential targets of hackers just because they own small websites and don’t have any big databases, credit card information or bank account information on their websites. But in fact, they are the best choice for hackers for to hack a website and use the hacked website as an attack platform to achieve the bigger objectives.

According to the research conducted by AKAMAI, a big ratio of 40% visitors abandons the website that takes more than 3 seconds to load; and, an increase of 1 second in website loading time is estimated to reduce 7% of conversions. In such circumstances, it is very important to take special care of the website performance. It is very imperative to take proper steps to cope with the major threats that degrade the website performance. The top 5 threats that impact the website performance adversely are discussed below.

DDoS Attack

Distributed denial of service attack has transformed into a big threat for all sized websites with the passage of time. A gigantic increase of over 1850% in DDoS attacks was recorded during between 2011 and 2013; with this growth within a few years the entire cloud ecosystem would be under threat of DDoS attacks irrespective of size and nature of the website. Now, DDoS hackers are using more advanced techniques and equipment such as different types of servers – NTP, DNS, Web and others – to unleash the more lethal onslaughts on the targeted websites or servers.

SQL Injection

The SQL injection has been very useful tool for the malicious users to attack the database driven applications to inject codes in the shape of certain queries to steal the valuable information. It is very important to note that a big ratio of business websites – one way or the other – is associated with the valuable databases; so, the SQL injection is a big threat for degradation or complete damage of your website and business performance.

Cross Site Scripting (XSS)

Cross Site Scripting or XSS is a type of exploitation of trusted sources such as client software to insert a malicious code, which disguises as a trusted web request from the legitimate source. Once the request is tried to be fulfilled, the targeted information is stolen. Mostly, these kinds of attacks are effective on different types of content management systems CMS, which are used by a large number of SMB websites. This kind of attack is not a direct threat to the loading time of the web application, but leaves a very bad impact on the business performance. According to Veracode, more than 70% of web applications were diagnosed with XSS flaws.

Malware Attacks

Any hijacked website becomes the source of malware attacks on the other websites, applications and web resources. This is a very powerful technique used by the hackers to spread different kinds of malware and spyware through some legitimate websites so that they are not suspected at first sight. This is one very dangerous threat to the websites that are designed to perform well but, at the end of the day, they are just carrying out malicious activities.

Outdated resources

The outdated software resources are another major concern for the performance of a website. The outdated resources such as plug-ins, CMS platforms, database platforms, security software, or any other website codes have not only the performance issues, but also have several vulnerabilities that can be exploited by the hackers to bring your website down. It has been observed by a 6Scan study that at any given time about 80% of WordPress users run outdated versions. The outdated sources create many performances and compatibility related issues that can damage the website reputation and business bottom lines.

To keep a close eye on the website performance, it is very important to use the professional level cloud based website monitoring services. These services provide you detailed information about the website performance at very low prices for SMBs. To learn more about the high quality and free website performance services click here.

 

 

 

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