Consistent website performance, early warning system, responsive customer support and great customer experience create a competitive edge for a sustainable business growth in this fiercely competitive business ecosystem.
According to the Micro-Focus, Inc research, the software testing market silently crossed the $46 billion globally. This silent increase in testing happened due to the fact that the software errors incurred over $59.5 billion loss per year in 2011, only in the USA. The current loss is estimated at about $90 billion in the USA market. The other major factors that cause serious losses to the global IT industry include website low performance, IT resources’ bottle-necking, improper monitoring of unwanted incidents in the network/systems, power outages, and others.
The testing and monitoring of your online system or application plays an instrumental role in the sustainable growth of online businesses, especially the small and medium sized businesses. Micro-Focus estimated the cloud-based testing (TaaS) market value at about $700 million in 2013 with an average growth of over 33% per annum.
The service downtime is another frightening factor that hits IT businesses very badly on a regular basis. According to the IDC research, the total loss to the Fortune 1000 companies due to application down-time falls in the region of $1.25 to $2.5 billion per year with an average of over $100,000 cost per hour. International working group on cloud computing resilience IWGCR studied the impact of prominent 28 cloud service providers in 2013. It found that those cloud service providers sustained a loss of over $273 million during 2007-2012 due to unplanned outages.
The total losses sustained by SMBs due to the issues related to information technology include both the tangible and intangible losses. The tangible losses result in due to the loss of wages, transaction revenue, legal penalties, corrective maintenance cost, and many others. The indirect cost may include brand damage, loss of customer confidence, loss of partner’s goodwill, and decrease in the morale of the company’s owners and employees.
To overcome all those issues that can hinder the sustainable growth of SMBs, SiteObservers cloud-based monitoring service offers a comprehensive solution either to minimize the damage or to avert is completely. SiteObservers offers solutions that help reduce both the tangible and intangible losses to your businesses.
It offers numerous kinds of monitoring services, such as website monitoring, application monitoring, mobile monitoring, customer experience monitoring in a real browser, server monitoring, SQL monitoring, MySQL and many others. A small and medium sized business can fully benefit from SiteObservers monitoring services to achieve the following major business objectives.
1. Decreasing Downtime
The KISSMETRICS research suggests that more than 44% of the customers that face bad online experience on your website or web service platform are likely to tell about that experience to other shoppers. Thus, a substantial damage is likely to occur to your business and brand reputation.
SiteObservers helps SMBs to keep an eagle eye on any kind of untoward incidents that occur in your online systems, and alert you immediately to take preventive measure either to avoid or reduce the downtime. The major services that can help reduce the downtime of your online services include website monitoring, server performance monitoring, application monitoring and others.
A comprehensive automated monitoring services offer not only the options to detect the faults before they impacts the customers, but also provides a deeper perspective on the issues to get them resolved as quick as possible. Thus, you enjoy a full command over the services that you offer to your valued customers.
2. Increasing Revenue
Increasing the traffic volume, and subsequently the conversion ratio has always been a major problem for small and medium sized business in this cut-throat competitive marketplace. According to the Wasp Barcode Company’s State of Small Business 2015 report, more than 48% of small businesses consider a big challenge to increase the revenue in this competitive business ecosystem. Nevertheless, a sizable majority of over 57% SMB executives estimates an increase in the revenue in 2015.
A properly monitored and well maintained website/web-service help increases the potential traffic and consequently the revenue in multiple ways, such as increasing your search engine ranking, increasing customer experience, reducing negative preaching by your unsatisfied customer, and getting indirect referral sales. This all can happen with the help of close monitoring of your online services by the enterprise-level unified monitoring services of SiteObservers. Its services help you achieve the objectives of 99.99% service up-time, and subsequently help increase the traffic of your potential customers.
It helps improve the response time, speed and service level agreement SLA objectives through highly professional monitoring and alert systems.
3. Improving User Experience
A huge ratio of over 56% of SMB executives thinks that the improvement in customer experience, and the retention of existing customer are two major strategies to increase the revenue of a small business, reveals the WASP Technologies research. The same research also says that more than 38% of the SMBs wants to invest in information technologies to make their business processes more efficient. This is clear indication that the automated monitoring of user experience in real browsers is one of the important aspects to achieve the sustainable business growth.
SiteObservers offers enterprise level user experience monitoring services for all types of websites, mobile apps, web applications, and WordPress plugins. The server performance monitoring of popular database and OS platforms increases the reliability and customer satisfaction; thus, SiteObservers’ services play an instrumental role in increasing the customer experience and confidence in your online website and products.
4. Preempting Damages
The Global Threat Intelligence Report 2015 suggests that the cost of one incident report regarding the DDoS attack is about $2000, which includes investigation, correction and creation of report. This is the direct cost, but what about the indirect cost and fringe damages such as revenue loss, customer loss, brand reputation loss and many such other factors?
It is very critical to devise a preemptive technical strategy to avert any kind of such attacks or the performance degradation. SiteObservers monitoring services are very useful tools to help you preempt such types of losses without incurring huge costs. You can choose the enterprise level SiteObservers monitoring services that can provide you early warning system, detailed causes of the problems, and detailed reports of the events to make your corrective strategy more effective and efficient.
What Does SiteObservers Offers to SMBs?
SiteObservers is an enterprise-level unified monitoring service that offers comprehensive solutions to increase revenue, user experience and brand value through multiple monitoring and technical support services. The main features of its offerings include:
- Unified platform that offers monitoring solutions for website, application, and WordPress plugins at one place.
- It is a FREE service with multiple options to upgrade for additional features and capabilities.
- Affordable prices and plans for paid subscription
- Prepaid and post-paid billing options
- 24×7 customer support
- Support for service level agreement SLA, and root cause analysis RCA.
- Powerful drill-down options
- Detail oriented reports
- Multi-level escalation and alarm management system
- Support for free Web Test development service
To know more about SiteObservers’ free monitoring services, click here.