Prospects of Website/Application Monitoring Business – An Insight Analysis

Multiple technical, and commercial factors such as growth in cloud investments, increasing data security threats, expanding online retail market, and new emerging markets and technologies augur very well for the website/application monitoring business globally.

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Technological innovation in business, and emergence of new IT technologies are changing the landscapes of global businesses very rapidly. Newer business models and technologies are making inroads in every market all around the world to realize the business goals via capitalization of the market potentials. The rapidly increasing cloud infrastructure, mushrooming of mobiles apps, grand success of container technology, and fast rising threats to the data on the internet are driving the needs of comprehensive business automation, and real time monitoring of websites, servers and applications in the global business ecosystem.

In this article, we are going to dive deeper into the prospects of website and application monitoring business in the light of some fundamental technical and commercial factors. The main driving forces of online monitoring industry are discussed below.

·        Whopping Threat of Data Breaches

data threatThe recent research of Juniper Networks reveals that the cost of data breaches will cross a whopping $2.1 trillion mark by the year 2019. It will be four times the cost that existing market is bearing in 2015 with an average increase of over 25% annually. Meanwhile, the research has also found out some very important things that the consistent growth of data breach on mobiles and internet of things (IoT) is becoming an alarming factor in near future. According to Dell Corporation research report, more than 50% of the company executives anticipate a huge increase in the security budgets, which will increase the possibilities of increase in monitoring demands too.

To cope with such a huge threat to data, an online monitoring and automation of different processes will be required at a large scale. So, it will prove one of the powerful driving forces for increase in the demand of website, server and application monitoring services.

·        Grand Success of Container Technology

container techCisco systems research discloses the fact that the change in technology has become a very consistent phenomenon. More than 25% of the global companies are seriously considering investing in the change of technologies; and more than 40% of incumbent companies are displaced due to digital disruptions, says Cisco research. The newer digital disruption in the marketplace has emerged in the form of container technology in the domain of cloud computing and application development. The container technology has made deep inroads into the cloud computing; the grand success of Dockers Containers and the running of all Google software in the containers are a few very important examples to estimate the power of container technologies in near future. Docker software platform has been downloaded for more than 400 million times, and more than 75,000 applications are available in Docker Hub currently. It is also important to note that more than 50,000 third party projects are running on Dockers presently. It has made very easy for developers and SMBs to develop and run software applications in a virtual container very fast and efficiently.

A huge increase in software development and business automation is round the corner; consequently, it will increase the demand in application monitoring service across the globe. Monitoring the containers and their application is opening up a new era for application monitoring very shortly.

·        Massive IT Investments

Stack of dollarsIf we look at the global IT investment profile, we will find that a huge increase in the investment on IT infrastructure, business process automation, software application development, and system security is being recorded consistently. According to the IDC research report, the cloud infrastructure spending in 2015 will cross $33.4 billion with a substantial increase of over 26.4% in comparison with the 2014 figures. Meanwhile, cloud infrastructure investment will top $54.6 billion by 2019. IDC estimated more than $67 billion spending on non-cloud IT infrastructure. The forecast made by Computerworld anticipates more than 46% increase in security spending, followed by cloud computing at 42%. The spending in business analytics, storage, and wireless mobile is estimated 38%, 36% and 35% respectively. Gartner’s forecast predicts that the overall IT spending will reach $3,828 billion in all IT sectors such as enterprise software, IT services, telecom services, data center systems, and IT devices. The main growth will be noticed in software development sector at about 5.5% increase.

These massive investments are increasing the number of applications, servers, websites, online stores, mobile apps, and other business automation processes, which will definitely require extensive monitoring for better performance. So, monitoring services will be needed at larger scale in the near future.

·        Explosion of IoT Bomb

Internet of thingsNowadays, the internet of things (IoT) is the commonest buzz in the domain of internet and information technology. This is a modern concept of a network of the everyday objects that will have connectivity to the internet, and can communicate with each other like our present day computers. It has already taken pace with an estimated market of over $1.7 trillion by 2020 from $656 billion market in 2014, as estimated by many researches in the marketplace. According to the IDC prediction, the IoT market will grow at 19% in 2015 only. IoT in manufacturing sectors will grow at about 18.6% to reach $98.8 billion market volume by 2018. Strategy Analytics survey reveals that more than 30% of the global companies have already implemented IoT in their business in one way or the other; and this trend will continue for many years to come.

If we look at the prospective side of requirements to manage the interconnected things on the internet, we can easily predict a substantial growth in application, and device monitoring services in very near future.

·        Gigantic Scope of Software Applications

software appsAs we know, the number of mobile applications is increasing at a very fast pace, especially Android and iOS apps. The current number of mobile apps is more 3.8 million, and it is growing exponentially. Gartner predicts a whopping spending of over $335 billion in enterprise software in 2015 at the rate of 5.5% increase. Meanwhile, the Statista anticipates spending of over $328 billion in the domain of software development in 2015.  According to IDC predictions, more than 35% of the new applications will use cloud-based platforms for fast software development life-cycles and business innovation by 2017. The global SaaS revenue is going to cross $106 billion by 2016, as per forecast by IDC. Similarly, the business process management revenue will cross $10 billion mark – as suggested by WinterGreen Research – by the year 2020.

These figures augur very well for the online monitoring of web applications as well as mobile application monitoring business for many years to come.

·        New Emerging Markets

emerging marketsThe 21st century is considered as ‘Century for Asia’ in which numerous big Asian economies are emerging very fast. There will be a huge demand of software applications, business automation, cloud infrastructure and other IT resources and services. The major emerging global economies include India, Russia, China, Hong Kong, Singapore, Brazil, Mexico, South Africa, and others. China and India are going to be large IT hubs shortly. According to AMI estimates, the Indian retail market will spend as much as $81 billion on IT by 2020. The growth in the investment in the SaaS will remain at an average of above 28%. The current initiative of Indian government to digitize whole India can open up new dimensions for IT businesses for global players as well as for many new startups.

In such an attractive global business environment where a large number of positive market drivers and stimulus are available, everybody can easily anticipate a substantial growth in the automation of applications, systems, and website monitoring services in near future. To get more information about an enterprise-level free application monitoring service, click here.