The proper monitor configuration, quick response on alerts, deep analysis of trends, and catching up of the problem’s root causes make a perfect IT ecology of using website monitoring service efficiently.
The trend of using website monitoring services is on a consistent rise during the past decade due to the changing behavior of internet users. The present day user wants the website to load in less than 2 seconds as compared to 4 seconds eight years ago. Boston Consulting Group discovered that 28% of the users don’t return to any website that does not perform as per their expectations. Jupiter found even grave behavior of website visitors; according to its research, 48% of the visitors establish relationship with the competitors of the company in case they observe an outage during their presence on a particular website. So, to cater the increasing demands of the visitors, many companies use the third party cloud-based website monitoring services to preempt any kind of issues on the website to maintain high level of performance.
In this article, we are going to discuss about the key tips to use the cloud-based monitoring services more efficiently and effectively to create great experience for the valued customers.
Top 7 useful tips are given below.
1. Effective Alert & SLA Configuration
Alerts play a crucial role in close monitoring, and immediate improvement in the performance of any web environment. So, it is very imperative to configure alerts and performance baselines very carefully. For this purpose, it is highly desirable to identify the performance baseline for every component, business process, and application that is being monitored. Once the performance criteria is identified, configure them in two categories – lower limit to generate warning, and the upper limit where immediate action should be initiated – to avert any nasty outages. It is always good idea to set warning at 60% consumption of resources or less than 2% of service degradation. Meanwhile, the upper limit threshold should be set about 70% of resource utilization or less than 5% of service degradation. The threshold values may vary in different environments and situations. It is always recommended to take immediate preventive or corrective measures at the beginning of service degradation.
2. Shortest Monitoring Frequency
Another important tip to better utilize the monitoring services is to set the shortest possible monitoring frequency/interval for the critical pages, transactions, functions and business processes; for example, it should be less than 3 minutes or even 1 minute for every check from multiple locations for critical items. For the low importance pages or functions, you can set higher time intervals such as more than 5 minutes or even higher. It is also a good idea to divide the monitoring intervals in terms of criticality of business departments such as for operations team, it should be less than 5 minutes, but for the developers longer intervals will work.
3. Multiple Location Monitoring
As we know that present day business has become a global phenomenon due to its extensive dependency on the internet, and online sales and marketing. A website, especially an online retailer website is highly influenced by the traffic from all parts of the globe. To get full benefits from website monitoring services, it should be configured to monitor the performance from multiple geographical locations spread across the globe. Another important aspects of multi-location monitoring is that it should be consistent, which means that the performance data should be collected exactly on the time specified in the monitor configuration not cumulatively at one or two points of time and sent to the control panel. To get a deeper insight, you should also use the services that run performance tests simultaneously from multiple locations. Avoid those services that run commands on different locations at different time slots that don’t provide a clear picture of website performance as a whole.
4. Track User Experience
The performance – availability and speed – of a website has become very crucial in today’s competitive business environment; so, it is highly recommended to keep the website efficient and fast to create great customer experience. To achieve good results from the monitoring services, it is highly recommended to use the user-experience monitoring features in the real browser agents commonly used on the internet. To make user experience more pleasant, enable advanced features such as content matching, image matching and other similar types of features. If the user experience is not up to the standards, take immediate actions to improve the required website performance parameters.
5. Use Separate Monitors for Critical Objects
It is a great idea to use multiple monitors to track the performance of different functions, processes, transactions and webpages to have 360 degree view of the entire website performance parameters. The critical objects such as payment transactions, add to cart functions, website plugins, online billing, product detail pages and other such objects should be monitored in separate monitors to make sure that isolating of the faulty pages becomes easy without disturbing the other pages or functions; thus, minimizing the revenue losses. Using separate monitors provides you the details more specifically and quickly to find out the main cause of the problem, and rectify it immediately before the irreversible damage is done.
6. Regular analysis of performance trends
Website performance monitoring is a regular and consistent process, and requires proper analysis of the parameters and data collected by the monitors. Without any proper analysis of the performance data, it is not possible to do improvements in the performance. It is a great idea to monitor reports and process the performance trends of critical components on a regular basis, for example daily, weekly, monthly and annual basis. The final findings – weekly, monthly and seasonal trends – should be analyzed, implemented, and documented for the future use. Those analysis reports will be helpful in bench-marking the performance criteria as well as identifying the performance baselines for service level agreement SLA configurations.
7. Catching Problem Roots
No notable event that occurs on your website should be left unanalyzed without tracing out the original cause behind that event. The cause of event should be found, and documented for the future use to develop an effective corrective maintenance as well as to increase the fault resolution turnaround time TAT. Always, use all features and capabilities of website monitoring services related to the root cause analysis RCA to find out the cause of the problems quickly and easily. The main features pertaining to RCA include web page screenshot, trace route, error codes, ping responses, and video capturing capabilities (in some cases).
If all above mentioned tips are religiously followed, the performance of your website will increase considerably. The best website monitoring service offers all features mentioned in this article to help improve the website performance. To know more about an enterprise level free website monitoring service, click here.